The GEO Show

Who should own GEO inside a company? Not your SEO team, says Simon Young of Question.Marketing. Paris Childress runs Simon through themes from close to 20 BrightonSEO speaker prep calls, from the scoreboard problem to sponsored agents.

In this episode:

  • Traffic is the wrong scoreboard. For Stitch, 11 of 13 AI sessions booked meetings, and monthly meetings rose from 20 to 30.
  • Attribution. Make "how did you find us" mandatory for a week or two, break out ChatGPT, Claude and Google, and ask about AI and prompts on the sales call.
  • Who owns GEO? Simon says PR and brand, not SEO.
  • Barbell theory. Sam Page (AirOps) says veteran SEOs and AI natives adapt fastest, while mid-career SEOs struggle most.
  • Earned beats owned. PBNs and spun content no longer work. AI discounts what you say about yourself.
  • Original research. Simon mystery shopped 200 estate agencies for Stitch and built a 21-page report.
  • ChatGPT Ads hit a $1 billion run rate about 200 days after launch. The system tracks conversation context and runs auctions when it detects commercial intent.
  • Sponsored agents, agent-to-agent negotiation, and whether standard pricing survives.

Watch on YouTube: https://www.youtube.com/watch?v=O0fTDNy5M1Y

Guest: Simon Young, Question.Marketing.

The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

What is The GEO Show?

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it.

The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story.


Episodes mix a few formats:




  • Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers.


  • News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline.


  • Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search.


  • The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works.


Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype.


Learn more about GEOforge at https://getgeoforge.com.


Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.