upside

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adam iverson is the co-founder of Swannies, a lifestyle golf apparel and footwear brand. ecommerce guru web smith joins us to talk about retail, ecommerce, and building a brand.

learn more about swannies: https://swannies.co/
follow upside on Twitter: https://twitter.com/upsidefm
follow web: https://twitter.com/web
learn more about 2PM: https://2pml.com/

Swannies is a lifestyle golf apparel and footwear brand. focused on creating golf wear for anywhere at an affordable price, starting with the introduction of world's first soft spike golf sandal.

adam iverson is the co-founder of Swannies, which is based in minneapolis, minnesota.

learn more about swannies: https://swannies.co/
follow upside on Twitter: https://twitter.com/upsidefm

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web smith is an investor and consultant based in columbus, ohio and pittsburgh, pennsylvania. he is director of partnerships at Cotton Bureau, which creates custom tees from the world’s best graphic designers, and founder of 2PM.

2PM is a curated, subscription-based letter with quick commentary on brands, data, and ecommerce.

web co-founded Mizzen+Main in 2012. there, he worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing mizzen+main's market leading position. he's been featured in the New York Times, Techcrunch, Pando Daily, Wall Street Journal, and Esquire. previously, he's written for Forbes, TechCrunch, and the Wall Street Journal.

follow web: https://twitter.com/web
learn more about 2PM: https://2pml.com/

What is upside?

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

On Mondays, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.