In this Hot Seat with Cole, we unpack how to grow your ghostwriting business without burning out—by treating outreach like a data-driven game, focusing on one offer or niche to scale faster, and remembering that long-term success comes from consistency, not constant reinvention.
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00:00) Intro & Welcoming Newcomers
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02:00) How Hot Seats Work & Setting the Stage
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05:00) Client Metrics Deep Dive: Measuring Success
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15:00) Understanding Funnel Performance and Bottleneck Analysis
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22:00) Outreach Metrics & Handling Volume
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32:00) Networking & Conferences: In-Person vs Digital Growth
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41:00) Specializing, Selling Services, and Playing to Your Strengths
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52:00) Time Management, Free Work, and Mindset for Success
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