Sade Baron: How A Mom & Daughter Duo Built A Beauty Brand With A Mission (with Rachel Lambo)

Without having a website or much knowledge about running a business, Rachel Lambo and her mom took a chance on a product they believed in. They made 900 bars of soap for a festival in Toronto. In just 3 days, they sold 832 of them. That’s when they knew they were onto something. So before they even had a site up and running, there was demand. Every founder’s dream scenario, right? But it wasn’t all smooth sailing from there. They still had a lot to learn.

Show Notes

Since Rachel and Sade launched Sade Baron back in 2016, they've made a lot of progress with their marketing efforts. Most of it, Rachel learned on her own. On a budget. By scouring the internet. She probably sounds a lot like you. On this episode, she shares:

• Why you need pop ups on your site.
• How to get responses to your welcome series.
• Why you should ‘uglify’ your ads.
• Why you need role models to build your site.

Show Notes & Links:

• [2:10] Starting a brand at 50.
• [7:42] How they tell their brand story in their marketing.
• [9:26] How they knew they were ready to launch.
• [17:47] Getting the website off the ground.
• [19:27] Do people really want pop ups?
• [20:40] Segmenting welcome offers based on location.
• [23:02] The email flows they have set up.
• [29:01] Wtf does uglifying your ads mean?
• [32:00] How to turn a TikTok into ad creative.
• [38:27] Marketing advice for other brands.
• Rachel Lambo on Twitter
• Sade Baron
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.