Drysen Learns Things

Jade Scherr, the founder of HexaHive, discusses her campaign to legalize marijuana in North Dakota. She emphasizes the importance of strategy and purpose in marketing and highlights the challenges of changing public perception in a conservative state. Jade shares the tactics her team has used, including branding, media relations, and digital advertising. She also discusses the regulations and limitations they face in advertising cannabis and navigating political regulations. Overall, the campaign aims to open up cross-aisle conversations and educate the public about the benefits of marijuana legalization.


What is Drysen Learns Things?

Need to impress your boss with quick, effective marketing ideas? In each 10-minute daily episode, Drysen Carsten has real, down-to-earth chats with marketing pros who are out there crushing it—no scripts, no fluff, just the good stuff. Whether it’s digital, video, social media, OOH, or a good old-fashioned newsletter, we’re talking about the ideas, efforts, and content that move a potential lead through the customer journey. So, if you want to have your boss hanging on every word at your next marketing meeting, subscribe and follow along as we celebrate what works for others in the marketing community.

Drysen Learns Things is proudly sponsored by the Discovery Workshop from Made by Things—where busy marketers come to deep dive into your brand and your goals to provide creative ideas and opportunities that ACTUALLY work.

Have you worked on a cool campaign? Want to brag about the work your company is doing? Send an email to drysen@madebythings.com to be a guest on the show!