In this episode of The Bootstrapped SaaS Operator, Michael Kamleitner shares his journey from founding a software agency to spinning out two successful products, Swat.io (surpassing $5M ARR) and Walls.io (surpassing $2M ARR). He shares insights into the challenges and decisions that shaped his entrepreneurial path, including the transition from agency work to building scalable products.
Tune in to learn more about:
~ The organic development of product ideas based on customer feedback and needs
~ The complexities of running two companies in parallel and the eventual separation into distinct entities
~ The role of outbound sales in their growth strategy and key learnings from implementing outbound campaigns
Timestamps:
- (00:00) - Intro
- (00:28) - Origin Stories and Company Spin-off
- (01:49) - Formation of Die Socialisten
- (03:28) - Size of Die Socialisten
- (04:40) - Running Two Companies in Parallel
- (06:16) - Sequential vs. Parallel Approach
- (08:16) - Leadership Team for Swat.io
- (09:25) - Revenue and Growth of Swat.io
- (13:12) - Size and Future Growth Plans for Walls.io
- (14:09) - Problem Walls.io Solve for its Users
- (15:09) - What does a Typical Client for Walls.io look like
- (16:50) - Team Structure and Roles in Walls.io
- (20:17) - Revenue Split Between PLG and Enterprise Sales
- (22:05) - Biggest Learnings about Outbound
- (27:01) - Plans for Scaling Walls.io to Match the Other Product
- (28:51) - Outro
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Mentioned In The Episode
Walls.io - A social media aggregator for businesses
Swat.io - A social media management tool for professionals
EarlyNode
Nikolas Chapoupis
What is The SaaS Operator Podcast?
Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.
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