CIM Marketing Podcast

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not.

Show Notes

In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not. 
 
This podcast was recorded on Thursday 12 November at 10:00 GMT.
 
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Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.