Beyond The CMS 31 - Tom Cranstoun - From Human-First to AI-Collaborative Design

In Episode 31 of Beyond the CMS, host Chris Bryce sits down with Tom Cranstoun (“the AEM Guy”) from Digital Domain Technologies Ltd. to explore the next big shift in digital architecture: moving from human-first to AI-collaborative design.

Tom shares his extensive experience leading some of the world’s largest Adobe Experience Manager (AEM) implementations and dives deep into how AI is transforming the way we build, document, and manage enterprise content platforms. Discover how Adobe is evolving AEM from a monolithic system to a composable, cloud-native solution, and why documentation, planning, and training your own AI are now essential for success.

Key topics include:

The evolution of AEM and Adobe’s move to composable architecture
Real-world lessons from global AEM projects
How to empower developer teams for AI-collaborative workflows
The pitfalls and promise of “vibe coding” with AI
Why training your own AI is critical for brand voice and technical accuracy
The ethical and business implications of AI as the new interface for content and commerce
Whether you’re a CTO, CMO, architect, or digital strategist, this episode is packed with actionable insights for the future of content management and AI-driven development.

Creators and Guests

RM

Designer

Riley McMeekin

What is Beyond the CMS - A Content Management Podcast?

We are all about Content Management Platforms.

Welcome to "Beyond the CMS," the podcast where big ideas, insightful conversations, and industry-leading voices converge to redefine digital content experiences. Each episode, we sit down with influential thought leaders and innovators from the most prominent CMS platforms—including Contentful, Storyblok, Agility, Magnolia, and more—to explore emerging trends, groundbreaking technologies, and transformative strategies shaping the future of content management.

Our guests are industry experts, visionaries, and key executives who dive deep into topics such as headless architectures, personalization, AI-driven content strategies, composable solutions, and best practices for delivering seamless digital experiences at scale. Whether you're a marketer, developer, product manager, or simply passionate about digital innovation, join us as we uncover actionable insights, discuss bold ideas, and provide a unique behind-the-scenes look into the ever-evolving CMS landscape.

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