#108: How PTs Can Partner Directly with Physicians—Without Selling Out (Ft. Colin Rigney)

On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.

Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.

Inside this episode:
1. Why most primary care offices are starving for MSK expertise—and how PTs can step in
2. How Colin structures physician partnerships with contracts that actually protect everyone
3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch
4. The backlash from parts of the PT industry—and why Colin’s still all in on this future
5. Tactical first steps: what to say, who to approach, and how to stay compliant

Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!

If you have any questions, send us a note [e-mail]. 

What is Strata Studios?

Strata Studios is the best resource to help you grow your PT or OT Clinic.

StrataPT combines your EMR and Billing into one automated system to increase revenue and achieve a 99.99% reimbursement rate for Physical, Occupational, or Speech Clinics.

Recently, StrataPT was ranked the #1 Ranked EMR and Billing System in Outpatient Therapy & Rehab from KLAS Research

Book a demo with our team today 👉 stratapt.com