In today’s episode, host Tyler Chisholm is joined by Karin Borgersen, Director of Customer Product Solutions and Marketing at ENMAX to discuss the nuances of modern marketing in the energy industry. Gain insights into the transformative power of marketing automation and customer segmentation and the importance of data integration in lifecycle marketing. Karin shares her experiences and challenges in implementing marketing automation within the energy sector, drawing parallels to her previous work in telecommunications. The episode also touches on emerging technologies like AI and their potential to revolutionize creative advertising. Throughout, Karin emphasizes the need for a solid foundational strategy before embracing advanced tools, ensuring that listeners understand the balance between technology and human expertise in delivering exceptional customer experiences.
This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at
https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.
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Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing
What is Collisions YYC?
Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.
Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.
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