Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity.
Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.
Here are some of the most valuable moments in our conversation:
03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)
08:46 - You Can Make A $100,000 Sale With A Single Sentence
10:17 - 5 Keys To Selling High-Ticket Products
14:50 - The Only 10 Reasons Why Customers Don't Buy
29:19 - 5 Ways To Grow A Movement
35:12 - Content Creation Tips: The 6 Most Underutilized Tactics
Show Notes
To Connect with James Ellis:
To connect with Josh Spector:
Intro Music Provided By Uppbeat
What is Clients from Content?
Clients From Content is a no-fluff podcast that gives you proven strategies to get more leads, sales, and customers from the content you create.
In each episode, you get to eavesdrop as content strategist Josh Spector coaches one of his clients on how to use content to grow their business and accomplish their goals.