High Voltage Business Builders Podcast

Amazon vs. TikTok Shop: Where Should You Sell?

Show Notes

Amazon's 8% referral fee on a $40 health product should make any seller pause. Add FBA costs, and you're paying $4.50 to $6.00 per unit before making a sale. Neil Twa breaks down the core insight: Amazon charges you to exist, while TikTok Shop charges you to sell. This distinction is crucial for sellers at every level. Consider two sellers in the same category with different outcomes. A husband-and-wife team sells a $38 facial tool, pulling in $22,000 monthly. Compare this to another seller with a similar product but different strategy. Neil shares three actionable moves for sellers: run a unit economics comparison on top SKUs, understand platform cost structures, and evaluate pricing strategies. TikTok Shop isn't a replacement for Amazon, but for the right SKUs priced between $25 and $75, it offers a compelling alternative. The High Voltage Business Builders Podcast is your guide to navigating these platforms with precision.

What is High Voltage Business Builders Podcast?

The Top 2.5% Global Show, High Voltage Business Builders Podcast, features weekly interviews with successful entrepreneurs building and scaling e-commerce businesses, Amazon FBA brands, real estate portfolios, and online businesses beyond Wall Street.

Hosted by Neil Twa since 2021, the podcast delivers proven strategies for digital marketing, product launches, brand building, and business automation. Grounded in the 5 F’s, faith, family, friends, freedom, + fun, this podcast equips entrepreneurs with practical blueprints to build wealth and long-term independence on their own terms.