FounderGPS

PR isn’t just about press releases—it's about telling your story at the right time. In this episode, host Dane Shoemaker sits down with Ronica Cleary, founder of Cleary Strategies and former White House correspondent, to dive into the world of public relations. They discuss the changing media landscape, how social media has reshaped public relations, and why building meaningful relationships with clients and the public is more important than ever. Ronica also offers actionable advice for entrepreneurs, insights into crisis communications, and the importance of repurposing content for maximum visibility. Tune in to learn how PR can help you build your brand and navigate today’s fast-paced media world.

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🎙️ Welcome to the Shoemaker Lab podcast, your go-to source for insights, inspiration, and actionable tips in the world of business, entrepreneurship, and creativity!  This podcast explores stories of local businesses, entrepreneurs, and creatives, while also offering solo shows where I share valuable knowledge and advice on video marketing, social media, and navigating the digital landscape.

At Shoemaker Films, we focus on crafting professional video content that can help your businesses thrive online. Whether you're looking to launch a new product, tell your brand story, or engage with your audience on social media, we're here to help!

Looking to elevate your brand? Let's work together!
Visit our website at https://shoemakerfilms.com/
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Creators and Guests

Host
Dane Shoemaker
Founder and Owner of Shoemaker Films, Dane Shoemaker is an entrepreneur and filmmaker who interviews business owners, creatives, and brand-builders across the Greater Philadelphia region and beyond.

What is FounderGPS?

FounderGPS is the official podcast of Shoemaker Films. Join host Dane Shoemaker in 1-on-1 conversations with entrepreneurs, founders, and creators across the globe. Join the adventure with guests as they share their experience building in public and explore the platforms and culture across the digital marketing and business landscape. Watch and listen to inspiring stories while gaining some practical business advice. Visit www.shoemakerfilms.com for more details on our company, and stay up to date by following us on Instagram @shoemakerfilms