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It’s okay to admit that the financial side of your business scares you. Men have dominated the finance world for way too long; it’s time for us to take it over.
Ramona Cedeno is a CPA and the CEO and founder of FiBrick.
Every business owner could learn from FiBrick’s innovation, and Ramona is giving us a peek into how she’s been able to turn multiple companies’ finances on their head.
Show Notes
👩👧 Ramona's mom said she's good with money, so Ramona focused on that. 02:40
📊 Focus on the structure for gaining money, not just clients and services. 03:50
🤝 It's a person who deals with money: Ramona gives education through workshops, books, and personal talks. 04:30
😵 Women sometimes feel threatened by the financial aspects of their businesses: when financial planning often gets blocked out. 08:04
🤵♂️ Men don't think of 3k, they think of 20k and get disappointed if they get 15k. How should women elevate themselves? 13:05
🙋♂️ A real, balanced perspective: turn men into the conversation. 16:30
🤝 Don't do it alone - ask for advice. 17:40
⚖️ We need both - men's and women's help: use collective wisdom to move forward and find balance. 18:55
✅ How to go from solopreneur or consultant into growing a business where the services can be delivered? 23:28
🤷♀️ Ask other colleagues what are their fees, and check the market: raising prices sometimes means finding new clients. 28:25
👍 There is always the opportunity to correct and adjust. 33:25
❗ Don't feel guilty for charging what you charge. 34:00
Links
📊 Focus on the structure for gaining money, not just clients and services. 03:50
🤝 It's a person who deals with money: Ramona gives education through workshops, books, and personal talks. 04:30
😵 Women sometimes feel threatened by the financial aspects of their businesses: when financial planning often gets blocked out. 08:04
🤵♂️ Men don't think of 3k, they think of 20k and get disappointed if they get 15k. How should women elevate themselves? 13:05
🙋♂️ A real, balanced perspective: turn men into the conversation. 16:30
🤝 Don't do it alone - ask for advice. 17:40
⚖️ We need both - men's and women's help: use collective wisdom to move forward and find balance. 18:55
✅ How to go from solopreneur or consultant into growing a business where the services can be delivered? 23:28
🤷♀️ Ask other colleagues what are their fees, and check the market: raising prices sometimes means finding new clients. 28:25
👍 There is always the opportunity to correct and adjust. 33:25
❗ Don't feel guilty for charging what you charge. 34:00
Links
👉 Connect with Ramona: www.fibrick.com
🎯 Connect with Adrienne: www.sheleadsmedia.com
🎧 Listen to women’s podcasts on the She Leads Podcast Network: www.sheleadspodcasts.com
Creators and Guests
What is The She Leads Podcast | Rewriting the Rules of Entrepreneurship?
The She Leads Podcast is a weekly podcast that strips away the sugar-coating, and removes the fluff to get at conversations that matter for women entrepreneurs and leaders across the globe. Host Adrienne Garland, CEO of She Leads Media, has real conversations that matter to women building businesses with impact. The She Leads Podcast features raw, unfiltered stories from visionary women leaders and entrepreneurs building $1 million revenue businesses and beyond, who see the future, and who've been bold enough to break the mold and re-write the rules that were designed to keep us small and in our place. Each episode amplifies diverse voices with powerful missions, giving women the platform we deserve while delivering actionable insights you won't find in business textbooks. Your host Adrienne Garland asks compelling questions so you get the answers you need to hear. She's a Professor at NYU & Rice, an entrepreneur, an MBA grad, and a bold friend that seeks out straight talk about entrepreneurship that other business podcasts for women may shy away from.