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It’s okay to admit that the financial side of your business scares you. Men have dominated the finance world for way too long; it’s time for us to take it over.
Ramona Cedeno is a CPA and the CEO and founder of FiBrick.
Every business owner could learn from FiBrick’s innovation, and Ramona is giving us a peek into how she’s been able to turn multiple companies’ finances on their head.
Show Notes
👩👧 Ramona's mom said she's good with money, so Ramona focused on that. 02:40
📊 Focus on the structure for gaining money, not just clients and services. 03:50
🤝 It's a person who deals with money: Ramona gives education through workshops, books, and personal talks. 04:30
😵 Women sometimes feel threatened by the financial aspects of their businesses: when financial planning often gets blocked out. 08:04
🤵♂️ Men don't think of 3k, they think of 20k and get disappointed if they get 15k. How should women elevate themselves? 13:05
🙋♂️ A real, balanced perspective: turn men into the conversation. 16:30
🤝 Don't do it alone - ask for advice. 17:40
⚖️ We need both - men's and women's help: use collective wisdom to move forward and find balance. 18:55
✅ How to go from solopreneur or consultant into growing a business where the services can be delivered? 23:28
🤷♀️ Ask other colleagues what are their fees, and check the market: raising prices sometimes means finding new clients. 28:25
👍 There is always the opportunity to correct and adjust. 33:25
❗ Don't feel guilty for charging what you charge. 34:00
Links
📊 Focus on the structure for gaining money, not just clients and services. 03:50
🤝 It's a person who deals with money: Ramona gives education through workshops, books, and personal talks. 04:30
😵 Women sometimes feel threatened by the financial aspects of their businesses: when financial planning often gets blocked out. 08:04
🤵♂️ Men don't think of 3k, they think of 20k and get disappointed if they get 15k. How should women elevate themselves? 13:05
🙋♂️ A real, balanced perspective: turn men into the conversation. 16:30
🤝 Don't do it alone - ask for advice. 17:40
⚖️ We need both - men's and women's help: use collective wisdom to move forward and find balance. 18:55
✅ How to go from solopreneur or consultant into growing a business where the services can be delivered? 23:28
🤷♀️ Ask other colleagues what are their fees, and check the market: raising prices sometimes means finding new clients. 28:25
👍 There is always the opportunity to correct and adjust. 33:25
❗ Don't feel guilty for charging what you charge. 34:00
Links
👉 Connect with Ramona: www.fibrick.com
🎯 Connect with Adrienne: www.sheleadsmedia.com
🎧 Listen to women’s podcasts on the She Leads Podcast Network: www.sheleadspodcasts.com
Creators and Guests
What is The She Leads® Podcast - Wealth Building & Business Growth?
The She Leads Podcast is where women entrepreneurs and business leaders get the real strategies behind scaling a business to one million dollars and beyond. Each week, host Adrienne Garland, CEO of She Leads Media, professor at NYU and Rice University, and business growth advisor, speaks with women who have actually built it: founders who broke past the revenue ceiling, executives leading thousands, and strategists rethinking how women build wealth, lead teams, and grow companies. Episodes cover business growth strategies for women, from pricing and hiring to leadership communication, AI and the future of work, networking and social capital, and the founder to CEO transition. If you're a woman entrepreneur building toward your first million or your next one, this is the show that meets you where you actually are: past the motivational fluff, deep in the work, and ready to scale.