Architecture & Engineering Business Strategies

What does organization have to do with landing new clients? Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker at MVRDV believe a well-structured workplace is the foundation you need to attract, win and retain your ideal clients. In this Best Practice interview, they explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission, and how they close the cycle at the end of each project.

Show Notes

Systems are essential to organizing your workplace and maintaining order during a project. But how can you build systems to win new work? In this Best Practice interview, MVRDV Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission and how they close the cycle at the end of each project.

Interview Takeaways
  • Document new systems
  • Build a supportive culture
  • Don’t kill creativity
  • Use PR to showcase your wins
  • Close the project cycle
  • Check in regularly
  • Align with the client’s goals
  • Balance profit with mission
  • Overbook your projects
  • Set boundaries
Show Links

What is Architecture & Engineering Business Strategies?

Welcome to A/E Business Strategies — a podcast hosted by Monograph about architecture and engineering leaders who run great firms. Monograph is a project management software built exclusively for A/E. Over 1,000 firms use Monograph to get clarity into their budgets, projects, time, and clients so their entire team can make smarter decisions. Get started today at Monograph.com