James Dooley:
If you are a company that does extension conversions, then this video is for you. We are going to be breaking down exactly what you need to be doing from a marketing strategy to generate a consistent flow of enquiries. Myself and Kasra Dash have worked with a lot of different extension conversion companies. We know exactly what works and what does not work when it comes to marketing. So, Kasra, take it away.

Kasra Dash:
Step number one. What I would be looking to do to grow is a Google Business Profile. If you already have one, I would be reaching out to all existing clients to try to get as many five star reviews as possible. A Google Business Profile is a great way to generate more leads. You should be getting citations, posting regularly, and uploading photos. That is definitely the first step I would take to generate more local leads.

James Dooley:
Step number two builds on your Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you do that, it helps the SEO pages rank but it also increases the chances of your Google Business Profile showing up for those keywords. So you indirectly get more phone calls as well.

Kasra Dash:
If you are looking for more local leads, another option is PPC lead generation. That is pay per click within Google or Bing where you target bottom of funnel keywords to generate enquiries. The difficult part is that you need to team up with a good pay per click agency. There is click fraud. You need a strong negative keyword list to avoid people applying for jobs. PPC can work very well, but in the wrong hands you can waste a lot of money. It is still another way of generating local leads.

James Dooley:
Then you have meta ads as well. Facebook and Instagram. The next time someone goes on Facebook and scrolls, they might see your ad. You can set up Facebook ads in a few ways. Option A is lead forms. They are easy and the user never leaves Facebook. The issue is that the quality might not be great, but you can add more qualifying questions to improve it. Then you have conversion ads where the user goes to your website and fills out a contact form there. You have a few different options you can test.

Kasra Dash:
Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest and Instagram. There are lots of platforms you can use. Reddit is big now. Quora is big too if people have questions you can answer. Organic social media is a great way to generate more local leads.

James Dooley:
Organic social media is a volume game. You want to upload consistently, whether that is daily or weekly. You might decide to upload five videos a week. Stick to it. Algorithms like YouTube and Twitter reward consistency.

Kasra Dash:
What are your thoughts on AI agents? If someone wanted to team up with an automation expert and use something like N8N to automate and schedule posts on social media. What do you think about trying to leverage artificial intelligence? It is everywhere now for lead generation. Would you team up with an AI consultant to set it up?

James Dooley:
You can definitely go down that route. You can set up AI agents to crop videos and autopublish to YouTube, Facebook and Twitter. Another thing I would focus on is AI search. A lot of people have started to move away from Google. Not everyone. Billions still use it daily. But more people are now searching on ChatGPT, Gemini, Claude and Grok. If your brand is not showing up in those, you will have issues generating leads. That is something companies should be focusing on.

Kasra Dash:
If you want more local business leads, another thing to do is team up with tradespeople websites. You have Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. All of these platforms can generate local leads. Track your KPIs to see the return on investment. Track cost per lead and cost per acquisition. Tradespeople websites can work very well. Check the links in the description because we compare many of these platforms with FatRank.

James Dooley:
Since I have mentioned FatRank a few times, Kasra, what are your thoughts on lead generation companies compared to tradespeople platforms?

Kasra Dash:
With lead generation companies you need to do your due diligence. Make sure the company has generated leads in your industry before. Have a strategy call. Share your budget and how many leads you ideally want. Check whether your KPIs align. Also check what type of leads they provide. Are they exclusive or shared? Many tools like Bark and Checkatrade sell shared leads, and when we speak to business owners that is their biggest pain point. It becomes a race to the bottom on price. These are the questions I would ask before partnering with a lead generation company.

James Dooley:
If anyone is interested in generating more local leads, head to FatRank.com. We have a commission based lead generation service. You only pay a finder’s fee on converted jobs. You pay nothing per lead. You pay nothing until you convert a job and get paid. Only then do you pay FatRank. Head over and see whether you qualify. But I want to expand further. What are your thoughts on inbound lead generation versus outbound lead generation?

Kasra Dash:
I always prefer inbound. The conversion rate of the lead turning into a paying customer is far higher. The last stat I saw was around 16.1 percent conversion for inbound compared to 1.4 percent for outbound.

James Dooley:
That is crazy. Ten to twelve times more conversion. Outbound needs massive volume. Cold calling. Cold email. LinkedIn Sales Navigator. It often needs more staff. People think outbound leads are free because they are not paying per lead, but they still pay for email sending and sales team time. Inbound is much stronger. What about real time leads? People often ask whether real time leads matter. Leads that come through immediately.

Kasra Dash:
Real time leads are very important. The last internal stat we saw was around a 60 percent higher conversion rate. Maybe 63 percent. When we reviewed KPIs, responding within a minute made a huge difference. We used to think five minutes was good, but under a minute improved conversions massively. Emailing or calling as soon as the enquiry arrives improves the quality of the entire funnel.

James Dooley:
Not every company needs to respond in under a minute. But it is something we look at when partnering with businesses at FatRank. Some companies go on holiday for five days with nobody picking up the leads. We still deliver leads during that period. These small things matter when deciding who we partner with. The best thing I would recommend to anyone looking to scale and get consistent, high quality leads is to fill out the form at FatRank. The team will tell you if you are the right fit. If not, they will explain why and tell you your next steps.

We hope you like the lead generation strategies put in place for an extension conversion company. Make sure you head over to FatRank.com. We work with many extension conversion companies throughout the UK and can deliver a consistent flow of enquiries and leads for extension conversions.