In Service of People and Place

In this episode of Walking the Talk, we take a walk with Ben Cottam, Head of Wales at the Federation of Small Businesses, as he reflects on nearly a decade of championing small businesses and looks ahead to his next chapter at the Canal & River Trust.

From political roots to purpose-led leadership, Ben shares how staying true to values, listening closely, and putting people first has shaped every step of his career.

What is Walking the Talk?

Walking the Talk is the leadership podcast from Call of the Wild, that steps outside the boardroom and into the real world. Hosted by Robert Lloyd Griffiths OBE, in the heart of the Bannau Brycheiniog, each episode features a walk-and-talk with a leader who’s not just talking about leadership—but living it. From career-defining challenges to personal reflections, this is where leaders open up, in motion and in nature.