Sell Globally, Produce Locally: Unlocking The Speed, Reach And Scale Of Local On-Demand Production And Delivery With Henrik Müller-Hansen Of Gelato

Show Notes

On today's episode of the Shopify Ecommerce Podcast, I had the pleasure of interviewing Henrik Müller-Hansen from Gelato.

Gelato is a software company that enables entrepreneurs, artists, merchants, and the creator economy to produce customized items such as art, books, and clothes locally and on-demand by connecting with production hubs worldwide.

Gelato has a vast network of over 130 production partners situated in 32 countries. This network enables creators and ecommerce sellers to expand their businesses and swiftly connect with customers worldwide, while simultaneously minimizing waste, expenses, and carbon emissions. In the previous year alone, Gelato welcomed more than 25,000 new ecommerce stores last year!

It's interesting to note that in 2022, 87% of our orders were fulfilled in the country where the customer resides. This gives small e-commerce businesses the advantage of reaching out to billions of prospective customers.

They make it possible for small ideas to grow and impact people and the planet.

Discover valuable insights from the latest Shopify podcast to boost your store's profits and optimize revenue. Access the mentioned resources today and take your store's success to the next level.

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TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.

I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.

Here's what makes this podcast different: I've been on both sides of the table.

6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.

Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.

Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.

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This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.

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Steve Hutt
DTC Founder | Podcast Host

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