5THWAVE - The Business of Coffee and Hospitality

From coffee roasters and food & beverage providers to packaging and equipment manufacturers, the multi-billion dollar coffee industry is packed with supplier categories. In a crowded marketplace where suppliers are constantly vying for buyers’ attention, the stakes for winning new business are higher than ever.

So, as a supplier, how do you stand out from the crowd? How do you impress operators? And what strategies can you employ to turn opportunities into success?

To explore these questions, we’ll be speaking with Aiden Keegan, CEO, Esquires Coffee, to understand what buyers are really looking for from suppliers. We’ll also hear from Ian Bryson, Managing Director, Lincoln & York, for a seasoned supplier’s perspective on building successful partnerships.

Both Aiden and Ian will also be participating in this year’s one-to-one meeting programme at the European Coffee Symposium in Berlin – an event designed to drive new connections and business development across the coffee industry.

Credits music: "Older" by Molly in association with The Coffee Music Project and SEB Collective

Tune into the 5THWAVE Playlist on Spotify for more music from the show

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What is 5THWAVE - The Business of Coffee and Hospitality?

A forward-thinking interview series examining the business of progressive coffee culture.

The 5THWAVE Podcast is hosted by Jeffrey Young, Editor-in-Chief of 5THWAVE magazine and Founder of Allegra Group.

Each episode features inspiring stories, business lessons, and thought leadership from the entrepreneurs and industry experts blazing trails to success across the world of coffee.

The podcast will delve into the detail of achieving operational excellence, get to grips with green coffee sourcing and seek out the very best of global coffee culture. We’ll also examine the future of e-commerce and coffee at home, the changing face of cafés and coffee shops, and how to hone winning HR strategies – plus much more.

Tune into the 5THWAVE Playlist on Spotify to listen to all the credits music featured the show: https://open.spotify.com/playlist/45goieo3qIN1xT9hSGnWeI

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVEPodcast