The episode of the Etsy Seller Podcast we're joined by Bailey to learn about her success with multiple Etsy shops while being a full-time mom. During the episode, Bailey discusses her research process, her success with handmade tumblers, her transition to print on demand goods, and why she chose to go recently go all selling only original digital files for a growing niche with her Etsy Business.
The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more.
EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.
Sign up for EverBee for free at the link - https://everbee.io
Key points timestamps:
2:17 Make unique products with high margins.
9:41 Find a better way.
13:14 Research before selling products.
17:11 Serve an audience to succeed.
23:30 Outsource systems for success.
30:41 Rank with keyword research.
35:43 Provide value to build community.
40:45 Help your own people.
43:59 Embrace the entrepreneurial spirit.
Detailed summary
Make unique products with high margins.
When it comes to selling products online, one of the best strategies is to create unique products with high margins. This strategy has been used by many successful Etsy sellers, including Bailey. Bailey was able to build multiple Etsy shops while being a full-time mom by creating unique products with high margins.
Bailey's first shop was a print on demand store, but it didn't do well because she didn't do her research and paid for every design she put up. She then decided to make tumblers, which were very unique and had a high profit margin. This allowed her to stand out from the competition and make more sales.
To make these tumblers, Bailey had to put in a lot of time and effort. She had to be very careful when customizing them because everyone wanted their name on it. This process was very time consuming, but it paid off in the end. Bailey was able to make a six-figure store in nine months with her handmade store.
Another strategy that Bailey used to make more sales was to focus on SEO. She was able to rank her products easily as long as the competition was low. This allowed her to get more visibility for her products and make more sales.
By following Bailey's strategies, other Etsy sellers can create unique products with high margins and make more sales. This strategy requires research and dedication, but it can be very rewarding in the end. By creating unique products with high margins, Etsy sellers can stand out from the competition and make more sales.
Find success through iteration.
Bailey's story is a great example of how success can be achieved through iteration. After launching a successful Etsy store, she quickly realized that the margins were too low to continue. She then decided to try her hand at handmade products, but quickly realized that it was too much work. After trying a few different strategies, she eventually landed on print on demand as her best option. She was able to increase her margins to 25-30% by including Etsy ads and finding a local supplier.
Bailey's story is a great example of how success can be achieved through iteration. Instead of giving up, she kept trying different strategies until she found one that worked for her. By doing research, testing out different strategies, and being willing to learn from her mistakes, she was able to find success.
For other Etsy sellers, Bailey's story serves as a great reminder that success can be achieved through iteration. By doing research, testing out different strategies, and being willing to learn from their mistakes, they can find success. With the right strategies, Etsy sellers can create unique products with high margins and make more sales.
Research before creating products.
When it comes to creating products, research is key. This was the case for Bailey, a successful Etsy seller who was able to increase her income from six figures to close to quarter of a million dollars in just one year. She was able to do this by researching the best way to sell digital products and then creating designs that would sell well. By researching the market, she was able to find the best sublimation product with the lowest competition and create hundreds of products that would make the most money with the least amount of work.
Bailey's research also enabled her to determine which products would be most successful. She used tools like Everbe and E-Rank to analyze the market and pick the products that would make the most money. This allowed her to make informed decisions and create products that would be successful.
Bailey's research paid off, and she was able to make $17,000 in the first two months of the year. This was a huge success, considering she was only spending $50 a month on marketing. This goes to show that research and strategy can be more important than luck.
Ultimately, Bailey's success story shows that research can be essential when it comes to creating products. By doing research and making informed decisions, Etsy sellers can create products that will be successful in the market and make more sales.
Find customers who like your style.
When it comes to finding customers who like your style, Bailey suggests focusing on a specific niche. She recommends finding a thousand people who like your style and selling to them over and over again. This way, you don’t have to worry about high competition or relying on Etsy traffic.
Bailey also suggests focusing on serving a segment of people, such as business owners and other designers. By creating products that help business owners or other designers make money or improve their business, you can shift their mindset from consumption to investment. This will lead to repeat business, which is the key to success.
In addition, Bailey suggests creating a Facebook group to bring your customers together. This way, you can market to them directly and keep them up-to-date on your products.
Overall, Bailey’s story shows that research and focusing on a specific niche can be the key to success. By finding customers who like your style, you can create products that will be successful in the market and make more sales.
Duplicate successful systems.
Duplicating successful systems is a great way to get started in business. It’s important to understand the market and the customers you’re targeting. Once you have that information, you can create a system that works for you. Bailey found success in duplicating her successful system. She created a private Facebook group with a call to action to join and get free designs. She also included the call to action in her shop banner, announcement section, and in her automatic email to customers.
Bailey also outsourced the majority of the process. By delegating tasks, she was able to focus on the important parts of running her business. She also started new groups in different niches to reach more customers. This allowed her to provide value and resources to her customers.
In conclusion, duplicating successful systems can be a great way to start a business. It’s important to research the market and customers to create a system that works for you. By understanding the needs of your customers, you can provide value and resources to them. Bailey’s story shows that duplicating successful systems can be the key to success.
Rank using Everbee revenue data.
Using Everbee revenue data is a great way to rank products and understand what customers are looking for. By understanding the data, entrepreneurs can create successful stores that make money. Bailey, an entrepreneur, has created several stores on Etsy and uses Everbee to rank products. She looks at the revenue of the product, the age of the listing, and the type of design to decide what products to create and list.
Bailey looks at the highest performing products and filters them by the type of design. She only picks products that make over $5,000 per month to ensure the store will make money quickly. She also looks at the age of the listing to make sure the product is trending and popular. This allows her to create products that customers are interested in and make money from them.
By using Everbee revenue data, entrepreneurs can create successful stores that make money. Understanding the data allows entrepreneurs to create products that customers are interested in. Bailey’s story shows that understanding the data is the key to success. By understanding the needs of customers and creating products that meet their needs, entrepreneurs can create successful stores that make money.
Provide value to your customers.
Providing value to customers is a key component of success for entrepreneurs. Bailey, an entrepreneur with four successful stores, believes that understanding the data is the key to success. She knows that titles, tags, descriptions, and attributes must be perfect when launching a new store. She also believes that it is important to make small tweaks to products to make them stand out from the competition. For example, if a competitor’s product is a 20 page coloring book, she might make her product 25 pages. These small tweaks make her product more attractive to customers.
Bailey also suggests that entrepreneurs should take inspiration from other successful stores. She suggests that entrepreneurs should copy titles, tags, and descriptions from successful stores and then modify them to make them unique. This allows entrepreneurs to stand out from the competition and provide customers with products that are of higher quality.
Providing value to customers is essential for entrepreneurs to be successful. By understanding the data, entrepreneurs can create products that customers are interested in. They can also make small tweaks to products to make them stand out from the competition. Finally, entrepreneurs should take inspiration from other successful stores and modify titles, tags, and descriptions to make them unique. By following these steps, entrepreneurs can create successful stores that make money and provide value to their customers.
Help your people, don't appeal to all.
However, while it is important to appeal to a wide variety of customers, entrepreneurs should focus on helping their people first and foremost. This means understanding the needs of their target audience and creating products and services that meet those needs. It also means providing ongoing support and education to help customers make the most of their products. By focusing on helping their people, entrepreneurs can create a loyal customer base that will provide them with consistent revenue.
For example, successful entrepreneur and coach, Christina Scalera, has created a coaching program that focuses on helping her people. Her program provides an in-depth look at how to find and validate products, set up a shop, and grow an audience. She also provides weekly tutorials on design, product research, and SEO, as well as a live Q&A session. By providing this ongoing support and education, Christina is able to create a loyal customer base that will continue to purchase her products and services.
In conclusion, it is important for entrepreneurs to appeal to a wide variety of customers. However, they should focus on helping their people first and foremost. By understanding their target audience and providing ongoing support and education, entrepreneurs can create a loyal customer base that will provide them with consistent revenue.
Embrace the entrepreneurial spirit.
The entrepreneurial spirit is alive and well in today’s world. From the rise of small business owners to the success of digital entrepreneurs, it’s clear that people are embracing the idea of taking control of their own financial destiny. However, with this newfound freedom comes a lot of responsibility. It’s important for entrepreneurs to understand the risks involved and be prepared to put in the hard work necessary to succeed.
One key to success for entrepreneurs is to understand their target audience and provide them with what they need. In the podcast, the guest, Drew, discussed how she has created a private Facebook group for her digital store and uses it to provide support and education for her customers. By doing this, she is able to build relationships with her customers and create a loyal customer base.
Another important aspect of running a successful business is to have an abundance mindset. Instead of focusing on competition, entrepreneurs should focus on creating a community and providing value to their customers. Drew believes in this philosophy, and it has served her well in her business endeavors.
Finally, entrepreneurs should be prepared to take risks. Starting a business is no easy task, and it requires hard work and dedication. Drew has started five different stores, which is no small feat. It takes a lot of courage to put yourself out there and take a chance on something new.
The entrepreneurial spirit is alive and well in today’s world. It takes courage and dedication to succeed, but it can be done. By understanding their target audience, providing ongoing support and education, and having an abundance mindset, entrepreneurs can create a successful business. Embrace the entrepreneurial spirit and take a chance on yourself.