Drinking isn’t down because indulgence is down — it’s down because the entire culture around it is cracking. In this episode, Jesse, Simon and Romain tackle the decline of drinking as a social experience and ask what it would take to revive it. Are bars worse now? Is the rise of remote work, wellness trends, and “protecting your peace” killing the collective joy of being a little buzzed together? And what happens to human connection when everyone is terrified of being filmed after three margaritas? From London pub culture to the idea of phone-free bars, to the possibility that drinking might actually be a form of modern self-care (don’t @ us), the gang breaks down what drinking used to mean, and what it could mean again. Did we crack it? Check it out.
What is Crack It In An Hour?
Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it.