Lessons From This 7-Figure Brand’s First Black Friday #321

Last Black Friday was Mark Potterbaum’s first holiday season with KetoBakes. And while they broke 7 figures in their first year, they weren’t totally sure what to do for BFCM. Turns out they split what was going to be a single event into 3 separate offers. The results? 2 record-breaking days and a massive BFCM weekend. Find out exactly how they made it happen.

Show Notes

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Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.