Creative Entrepreneurship™

Today we talk to Scott Edwards king of producing comedy. Producing a comedy club is an undertaking that requires careful planning and preparation. You need to book the venue, secure headliners, find opening comedians, hire a host and sell drinks and food. What would you expect when putting together your own comedy club show? Scott gives us some insight into what to expect, what to do and how to build a successful comedy club.

Show Notes

Being a producer for comedy

Producing a comedy club is an undertaking that requires careful planning and preparation. You need to book the venue, secure headliners, find opening comedians, hire a host and sell drinks and food. What would you expect when putting together your own comedy club show?

Book the venue

Once you have your venue booked and the tickets are selling, you can breathe a sigh of relief. The hard part is over and now all that's left to do is stage your show.

But hold on! There's still some stuff to think about before opening night—including whether or not the venue has sound equipment, lighting, parking facilities, and other amenities that will enhance both your performance and audience experience. Here are some things to consider:

Is the venue large enough for ticket sales? If not, what kind of atmosphere would be most conducive for comedy?

Does it have a good sound system so that everyone in attendance can hear during performances?

Will there be enough light onstage so performers don't trip over their feet while doing standup routines or improv skits?

What parking options are available nearby if people drive rather than take public transportation?

Book headliners

A headliner is the main attraction of a comedy show. They’re usually the most popular comedians in town, so you want to book them for your event.

A headliner has earned their place as the headliner because they get the most laughs from an audience. They also charge more money than other comics and make more money for a venue than any of their colleagues or fellow performers on that same bill.

Booking at least one headliner is important for any comedy show, but it’s essential if you want people coming back time after time, year after year (because if there are no great comedians performing at your venue, why would anyone come?).

Book opening comedians

An opening act is a comedian who performs before the headliner. Opening acts are often booked to warm up the audience for a show, but that's not always the case. Some clubs or theaters like to use them as an opportunity to showcase new talent, and you might have an opening act who's just getting started in comedy or isn't well known yet.

It's important to find comedians who will work well with your audience and fit into your show's atmosphere. Look at their résumés and decide whether they'll be able to get laughs from your crowd without being too dirty or offensive—if you've got more of an older crowd than usual, maybe go with a more family-friendly comedian instead of one whose material would appeal more toward young adults (assuming that it doesn't offend anyone else).

Book a host

The host is the person who introduces the comedians and keeps the show running smoothly. The host should be someone who is good with people, but not a comedian themselves. In fact, it's better if they aren't! This is because a good sense of humor isn't necessarily one of their main assets—it's more important that they have a knack for improvising and can think on their feet.

Post fliers and book a photographer

After you've written your show, it's time to start marketing it. There are several ways of doing this, but the most important thing is that you have a flier prepared that advertises your show and can be distributed in the area where the venue will be showing your movie. Try to have these fliers ready at least a week before opening night.

The next step is booking a photographer for your show. This person should either be someone who wants to get into comedy photography or just someone who has plenty of experience taking pictures at events like this one. You'll need their services first thing in the morning on opening day so they can take pictures during rehearsal and later on in the afternoon while people are viewing movies throughout their viewing period (usually around two hours).

When all is said and done, make sure they know they're allowed to post those pictures on social media—it's one of the easiest ways to attract attention from potential fans!

Line up sponsors and sell drinks and food

Next, you'll need to line up sponsors for your comedy show. In order to do that, you need to make sure that you have a venue in place. Then the next step is going to be finding comedians and bands that fit your brand and image.

One of the best ways to promote your comedy show is by advertising with flyers, posters and stickers on glass doors or windows at local businesses (like coffee shops) where people will see them as they go about their daily lives. You can also advertise through social media sites like Facebook and Twitter; however, since these are free advertising platforms it may not be worth your time unless you want exposure without having to spend any money upfront. Again if using social media just remember not everyone uses these so don't expect everyone including in-person friends or family members who live far away – or those who have no interest whatsoever - will follow along!

But wait there's more: once all this has been done then comes making sure food & drinks are served at an affordable price point (if possible).

If you're going to produce a comedy club, you have to have a comedian who can headline.

When you're producing comedy, you have to have a comedian who can headline. The headliner is the main attraction of your show. They're usually the most famous comedians and they get paid more than opening acts. Headliners are booked weeks in advance, so it's important to book your headliner early on.

The last act to perform at a comedy club is called the headliner because that's where you'll find them when booking tickets for shows (usually online), but also because they are typically bigger stars than those who open for them or close out shows with them (which is why many comedians call themselves "middle-liners").


Producing a comedy club is an exciting venture. It can be a lot of work, but it’s also a lot of fun. You’ll need to put in some research and planning before you get started, but once you do, things should take off quickly. The most important thing is to do your research and make sure that when you hire comedians for your show, they are the right fit for what you want from them as well as being funny



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TCE Media Productions LLC is dedicated to helping entrepreneurs reach their full potential. Creative Entrepreneurship focuses on creating content that will inspire, educate, and coach people.