On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round.
*Sasha Kaplan*
Instagram: https://www.instagram.com/sashabkaplan/?hl=en
Website:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamp:
00:00:00 Welcome and Intro
00:00:13 From Modeling to Real Estate
00:01:09 Mentorship and Starting Out
00:02:43 First Deal Breakthrough
00:04:21 Extra Mile Mindset
00:08:03 Landing Developer Clients
00:13:15 Relentless Follow Up Wins
00:19:36 First Developer Listing Lessons
00:20:56 Winning Multiple Offer Deals
00:29:54 New Construction Business Model
00:31:53 Pricing Honesty and Trust
00:33:57 Securing the Listing Agreement
00:38:30 Walk Away With Confidence
00:42:28 Developers Vs Emotional Buyers
00:43:38 Building The Other 40%
00:45:04 CRM And Personal Touches
00:49:43 Breezy And Buildable Reports
00:51:55 Daily Prospecting Routine
00:53:20 Goals Teams And Growth
00:54:45 Manifestation And Goal Setting
00:59:57 How To Vet A Deal
01:07:24 Underwriting X Y Z
01:11:43 Purposeful Value Creation
01:13:58 Fire Round And Closing