What's your WHY for FS in Digital?

In the second episode of our series of conversations, we had the opportunity to speak to Ambareen Musa, CEO of Souqalmal, the #1 financial products comparison website in the Middle East, on “How entrepreneurs can help evolve the Middle East FS landscape”.

Show Notes

In the second episode of our series of conversations, we had the opportunity to speak to Ambareen Musa, CEO of Souqalmal, the #1 financial products comparison website in the Middle East, on “How entrepreneurs can help evolve the Middle East FS landscape”.

We asked Ambareen how she saw the shift in demand for more dynamic financial products, due to changes in buying and saving habits post COVID-19. The discussion allowed us to understand what types of products are being brought forward to drive more value in digital. Plus, how we can all continue to be relevant in a recovery and what skills are needed to ensure we can contribute to the future.

What is What's your WHY for FS in Digital??

Naveed Minhas, FS Digital Platforms Leader for the Middle East, welcomes you to our first Financial Services podcast series focused on digital in the industry!

2020 has been an unprecedented year so far, with 5G suddenly becoming controversial, social media battles playing out on what's right to post, and more significantly COVID-19 that's disrupted all our lives. Where planes stopped flying, GDPs got dented and working from home became a norm. Inevitably consumer habits have changed, yet in all this turmoil many in the financial industry see COVID-19 as an agent of change to introduce digital transformation.

With this backdrop we at PwC are keen to understand the thoughts of our leaders in the financial industry. So in this series of podcasts we'll be asking our guests “What’s your WHY for FS in digital?”. So please join and share your comments for us to engage in the months ahead.