1 00:00:00,040 --> 00:00:02,520 Carol Cox: Make sure your tech presentations keep your 2 00:00:02,520 --> 00:00:05,400 audience engaged and not glazed over with my 3 00:00:05,440 --> 00:00:07,440 do's and don'ts on this episode of the 4 00:00:07,440 --> 00:00:08,960 Speaking Your Brand podcast. 5 00:00:13,960 --> 00:00:16,480 More and more women are making an impact by 6 00:00:16,480 --> 00:00:18,960 starting businesses, running for office, 7 00:00:18,960 --> 00:00:21,120 and speaking up for what matters. 8 00:00:21,440 --> 00:00:24,200 With my background as a TV political analyst, 9 00:00:24,240 --> 00:00:25,800 entrepreneur, and speaker, 10 00:00:26,040 --> 00:00:28,760 I interview and coach purpose driven women to 11 00:00:28,800 --> 00:00:31,320 shape their brands, grow their companies, 12 00:00:31,320 --> 00:00:34,120 and become recognized as influencers in their 13 00:00:34,120 --> 00:00:37,360 field. This is speaking your brand, 14 00:00:37,360 --> 00:00:39,800 your place to learn how to persuasively 15 00:00:39,800 --> 00:00:43,000 communicate your message to your audience. 16 00:00:44,000 --> 00:00:45,480 Hi there and welcome to the Speaking Your 17 00:00:45,480 --> 00:00:46,880 Brand podcast. I'm your host, 18 00:00:46,880 --> 00:00:50,000 Carol Cox. If you have a tech centric 19 00:00:50,000 --> 00:00:51,840 presentation coming up, 20 00:00:51,840 --> 00:00:53,680 this episode is for you. 21 00:00:53,840 --> 00:00:55,880 I'm going to share with you what to do and 22 00:00:55,880 --> 00:00:58,040 what not to do, to make sure that your 23 00:00:58,040 --> 00:00:59,680 audience feels engaged, 24 00:00:59,800 --> 00:01:02,040 that they don't feel overwhelmed and that 25 00:01:02,040 --> 00:01:04,000 they know what to do next with the 26 00:01:04,000 --> 00:01:06,360 information that you've shared with them. 27 00:01:06,640 --> 00:01:07,920 Now, earlier in my career, 28 00:01:07,920 --> 00:01:10,120 I was a software developer and a technology 29 00:01:10,120 --> 00:01:12,520 strategist. I found it in ran two tech 30 00:01:12,520 --> 00:01:15,640 companies, so I have presented at a lot of 31 00:01:15,640 --> 00:01:17,760 technology conferences and events. 32 00:01:17,760 --> 00:01:20,760 And now with AI, I'm building some AI apps 33 00:01:20,760 --> 00:01:22,840 for speaking your brand. Stay tuned for that. 34 00:01:22,840 --> 00:01:24,800 But I'm also starting to go to more 35 00:01:24,800 --> 00:01:27,360 technology conferences to talk about that. 36 00:01:27,360 --> 00:01:29,560 So I wanted to share with you the best 37 00:01:29,560 --> 00:01:32,160 practices of what I've learned over the years 38 00:01:32,160 --> 00:01:33,800 and what I'm doing right now, 39 00:01:34,080 --> 00:01:37,240 so that your tech presentations are 40 00:01:37,280 --> 00:01:40,120 successful. And this applies if you're in 41 00:01:40,280 --> 00:01:42,160 technology software. 42 00:01:42,200 --> 00:01:44,920 I also science, healthcare, 43 00:01:44,920 --> 00:01:47,720 academia, anything where you're presenting 44 00:01:47,760 --> 00:01:50,320 kind of data rich information because your 45 00:01:50,320 --> 00:01:53,000 audience doesn't just want more information, 46 00:01:53,000 --> 00:01:55,760 they want to understand why this matters to 47 00:01:55,800 --> 00:01:58,280 them and what to do with it next. 48 00:01:58,440 --> 00:02:00,800 This is how you're going to attract clients. 49 00:02:00,800 --> 00:02:02,560 So if you're doing presentations for lead 50 00:02:02,560 --> 00:02:04,320 generation and brand awareness, 51 00:02:04,320 --> 00:02:05,760 this is how you're actually going to get 52 00:02:05,800 --> 00:02:08,000 leads and clients from your presentations as 53 00:02:08,000 --> 00:02:10,760 well as getting referrals for more speaking 54 00:02:10,760 --> 00:02:13,080 opportunities. And I'll tell you at the end 55 00:02:13,080 --> 00:02:15,760 of this episode, the one thing I never, 56 00:02:15,760 --> 00:02:19,320 ever do in my technical presentations and how 57 00:02:19,320 --> 00:02:22,440 I learned this lesson the hard way years ago. 58 00:02:22,840 --> 00:02:24,800 Now, if you would like to work with us to 59 00:02:24,840 --> 00:02:27,440 make over an existing presentation that you 60 00:02:27,440 --> 00:02:29,520 have that you know is good, 61 00:02:29,560 --> 00:02:31,720 but you need to take it over the line, 62 00:02:31,720 --> 00:02:33,360 you need to get it so that it's actually 63 00:02:33,360 --> 00:02:36,160 generating leads and clients for you or those 64 00:02:36,160 --> 00:02:38,000 other speaking opportunities. 65 00:02:38,000 --> 00:02:40,440 Or maybe you want to create a presentation 66 00:02:40,440 --> 00:02:42,880 from scratch from beginning to end using our 67 00:02:42,880 --> 00:02:44,040 proven framework. 68 00:02:44,040 --> 00:02:46,480 Click on the links in the show notes or go to 69 00:02:46,520 --> 00:02:49,520 speaking your Brand.com under the work with 70 00:02:49,520 --> 00:02:51,120 us. Navigation menu. 71 00:02:51,440 --> 00:02:53,240 Reach out. Schedule a call with us. 72 00:02:53,240 --> 00:02:55,920 We always enjoy talking to podcast listeners. 73 00:02:55,960 --> 00:02:57,440 Let us know what goals you have, 74 00:02:57,440 --> 00:02:59,640 what speaking engagements you have coming up, 75 00:02:59,920 --> 00:03:01,840 and then we can chat about how we can work 76 00:03:01,840 --> 00:03:04,360 together. Now let's get on with the show. 77 00:03:05,520 --> 00:03:07,680 I've sat in the audience for a lot of tech 78 00:03:07,680 --> 00:03:09,960 presentations over the years, 79 00:03:10,320 --> 00:03:13,080 and here's what I see is fundamentally 80 00:03:13,080 --> 00:03:16,120 missing. That will take your presentation 81 00:03:16,120 --> 00:03:18,280 from something where people are kind of 82 00:03:18,320 --> 00:03:20,240 interested in to something that they are 83 00:03:20,240 --> 00:03:23,800 raving about, and that is what's in it for 84 00:03:23,800 --> 00:03:26,200 them. What's in it for the audience? 85 00:03:26,400 --> 00:03:30,280 So often, especially for those of you who are 86 00:03:30,280 --> 00:03:31,680 founding tech companies, 87 00:03:31,680 --> 00:03:34,680 who are creating software or creating AI 88 00:03:34,680 --> 00:03:36,800 apps, you love your product, 89 00:03:36,800 --> 00:03:39,520 you love the app, the software that you've 90 00:03:39,520 --> 00:03:42,280 created, and you can see how beneficial it 91 00:03:42,280 --> 00:03:45,000 will be for your customers and your clients. 92 00:03:45,240 --> 00:03:47,520 But you're a little bit too attached to the 93 00:03:47,520 --> 00:03:50,000 features and the functionality of your 94 00:03:50,000 --> 00:03:51,400 software or your app. 95 00:03:51,520 --> 00:03:54,160 Instead of taking a step back and really 96 00:03:54,160 --> 00:03:57,760 focusing the A presentation on the audience. 97 00:03:57,920 --> 00:04:00,320 What are their goals related to what your 98 00:04:00,320 --> 00:04:01,800 software can help them to do? 99 00:04:02,120 --> 00:04:04,560 What current challenges do they have to reach 100 00:04:04,560 --> 00:04:07,000 those goals? So do they not have time? 101 00:04:07,040 --> 00:04:09,160 Do they not have the right skill set and not 102 00:04:09,160 --> 00:04:10,840 have the right team members? Whatever your 103 00:04:10,840 --> 00:04:12,840 software is going to help them fix? 104 00:04:12,840 --> 00:04:15,040 And then what is the vision that you're going 105 00:04:15,080 --> 00:04:17,400 to paint for them of the better world that 106 00:04:17,400 --> 00:04:20,160 you imagine, not only the better world for 107 00:04:20,160 --> 00:04:22,520 them, for their own selves and their team and 108 00:04:22,520 --> 00:04:25,160 their company, but the better world overall. 109 00:04:25,200 --> 00:04:27,360 Now, I know this sounds very pie in the sky. 110 00:04:27,400 --> 00:04:28,880 You may be thinking, well, I just want to 111 00:04:28,880 --> 00:04:30,480 share my software, my app. 112 00:04:30,480 --> 00:04:32,080 I just want to give them a demo. 113 00:04:32,440 --> 00:04:33,480 But that's not enough. 114 00:04:33,480 --> 00:04:36,560 You really need to pull them in to your 115 00:04:36,600 --> 00:04:40,360 journey, but then also recognize and validate 116 00:04:40,400 --> 00:04:42,720 to them that you understand where they're at 117 00:04:42,720 --> 00:04:44,040 in their journey. 118 00:04:44,400 --> 00:04:46,160 So I'm going to share with you three quick 119 00:04:46,160 --> 00:04:47,760 things you can do right now. 120 00:04:47,800 --> 00:04:49,840 Just open your slide deck and do them. 121 00:04:49,840 --> 00:04:51,520 And then after that I'm going to share with 122 00:04:51,520 --> 00:04:53,600 you three other things to do that are going 123 00:04:53,640 --> 00:04:55,520 to require a bit more thinking, 124 00:04:55,520 --> 00:04:58,440 but that are going to transform your 125 00:04:58,440 --> 00:05:00,720 presentations when you deliver them. 126 00:05:00,960 --> 00:05:02,960 So first, the three quick things to do. 127 00:05:02,960 --> 00:05:04,880 So you can go open your slide deck. 128 00:05:05,560 --> 00:05:07,360 And the first thing to do is right after 129 00:05:07,360 --> 00:05:08,840 you're welcome. Title slide. 130 00:05:08,840 --> 00:05:10,520 So you're welcome. Title slide should have 131 00:05:10,520 --> 00:05:11,960 the title of the presentation, 132 00:05:12,000 --> 00:05:14,120 your name, your contact information, 133 00:05:14,200 --> 00:05:16,840 a QR code to your website or LinkedIn or 134 00:05:16,840 --> 00:05:18,280 wherever you want to send people. 135 00:05:18,280 --> 00:05:20,240 So you have that on the title slide right 136 00:05:20,240 --> 00:05:22,040 after your welcome title slide. 137 00:05:22,360 --> 00:05:23,520 Put a second slide. 138 00:05:23,520 --> 00:05:25,480 That's an audience question. 139 00:05:25,480 --> 00:05:27,840 You want to get the audience engaged right 140 00:05:27,840 --> 00:05:29,800 away. People are looking at their phones or 141 00:05:29,800 --> 00:05:31,280 they're chatting with the person next to 142 00:05:31,320 --> 00:05:33,000 them, or they're kind of milling about. 143 00:05:33,000 --> 00:05:34,720 So when you start your presentation after 144 00:05:34,720 --> 00:05:35,800 you've been introduced, 145 00:05:35,840 --> 00:05:38,360 you want the audience to focus on you kind of 146 00:05:38,360 --> 00:05:39,880 eyes to the front of the room. 147 00:05:39,920 --> 00:05:41,880 You're getting started. So ask the audience a 148 00:05:41,880 --> 00:05:43,120 question right away. 149 00:05:43,440 --> 00:05:45,760 I like to ask a question that gives me a 150 00:05:45,760 --> 00:05:47,840 sense of who is in the room. 151 00:05:47,840 --> 00:05:50,600 So that way I can kind of tailor on the fly 152 00:05:51,120 --> 00:05:53,160 what I'm sharing with them and what I'm 153 00:05:53,320 --> 00:05:54,440 explaining to them. 154 00:05:54,440 --> 00:05:56,160 Let me give you a couple of examples. 155 00:05:56,840 --> 00:05:59,160 A few weeks ago, I delivered two 156 00:05:59,240 --> 00:06:00,680 presentations related to AI, 157 00:06:00,720 --> 00:06:02,520 but to two very different audiences. 158 00:06:02,560 --> 00:06:04,640 The first presentation was for an higher 159 00:06:04,640 --> 00:06:06,920 education conference about how I'm 160 00:06:06,920 --> 00:06:08,800 integrating AI into the business and 161 00:06:08,800 --> 00:06:10,960 marketing classes that I teach. 162 00:06:11,040 --> 00:06:12,560 So the very first question I asked the 163 00:06:12,560 --> 00:06:14,320 audience was, show of hands. 164 00:06:14,320 --> 00:06:17,160 How many of you teach only online? 165 00:06:17,200 --> 00:06:19,200 Okay, so those people raise their hands. 166 00:06:19,200 --> 00:06:21,000 How many of you teach only on campus, 167 00:06:21,000 --> 00:06:24,040 so only in your physical classroom classes. 168 00:06:24,040 --> 00:06:25,640 And then how many of you are hybrid? You 169 00:06:25,640 --> 00:06:27,760 teach both. Okay, so that just kind of gave 170 00:06:27,760 --> 00:06:30,480 me a little bit of a sense of who was in the 171 00:06:30,480 --> 00:06:32,280 room and where they're teaching, 172 00:06:32,280 --> 00:06:33,800 because that's going to impact them. The 173 00:06:33,800 --> 00:06:36,160 examples that I share related to how to 174 00:06:36,200 --> 00:06:38,800 integrate AI. If everyone in the room raised 175 00:06:38,800 --> 00:06:40,560 their hand that they all teach only on 176 00:06:40,560 --> 00:06:42,720 campus, that is going to be very different 177 00:06:42,720 --> 00:06:44,240 than people who also teach online. 178 00:06:44,240 --> 00:06:46,280 So that gave me a sense of who's in the room, 179 00:06:46,280 --> 00:06:48,040 but kind of also let everyone know that the 180 00:06:48,040 --> 00:06:49,360 presentation was starting. 181 00:06:49,400 --> 00:06:51,440 Now, another presentation that I gave 182 00:06:51,440 --> 00:06:53,440 recently was at an AI meetup. 183 00:06:53,440 --> 00:06:57,040 So this was for people who are entrepreneurs, 184 00:06:57,520 --> 00:06:59,720 software developers, people who are curious 185 00:06:59,720 --> 00:07:02,400 about AI. So a broad range of people in the 186 00:07:02,400 --> 00:07:04,840 audience. So the first question I asked them 187 00:07:04,840 --> 00:07:07,720 was show of hands, how do you feel about 188 00:07:07,720 --> 00:07:10,320 ChatGPT? So the first one was, 189 00:07:10,360 --> 00:07:12,080 okay, so I love ChatGPT. 190 00:07:12,320 --> 00:07:13,920 Please do not take it away from me. 191 00:07:13,920 --> 00:07:15,000 I've come to rely on it. 192 00:07:15,000 --> 00:07:17,600 I use it every day like I do not want to give 193 00:07:17,600 --> 00:07:18,960 it up. So how many people in the audience 194 00:07:18,960 --> 00:07:21,040 feel that way? And then the second one was 195 00:07:21,040 --> 00:07:22,600 how many of you are like, well, I use it, but 196 00:07:22,600 --> 00:07:24,240 I can kind of take it or leave it. Okay, show 197 00:07:24,240 --> 00:07:26,080 of hands. And then how many people were like, 198 00:07:26,080 --> 00:07:27,520 I don't really care about AI. 199 00:07:27,680 --> 00:07:29,520 If it went away tomorrow, I could care less. 200 00:07:29,560 --> 00:07:31,320 Okay, show of hands. So I had actually a mix 201 00:07:31,320 --> 00:07:33,680 of all three of those groups when people 202 00:07:33,680 --> 00:07:34,840 raised their hands. 203 00:07:34,840 --> 00:07:36,120 So that kind of gave me a sense, 204 00:07:36,120 --> 00:07:38,640 again, of the broad range of people who were 205 00:07:38,640 --> 00:07:39,760 in the audience. 206 00:07:40,040 --> 00:07:42,200 And then I also then I asked a follow up 207 00:07:42,200 --> 00:07:44,760 question a few minutes later, 208 00:07:44,760 --> 00:07:47,280 which was, if you could automate one thing in 209 00:07:47,280 --> 00:07:48,640 your life or your work, 210 00:07:48,640 --> 00:07:50,520 what would it be? And this was something that 211 00:07:50,680 --> 00:07:52,560 people could answer out loud. 212 00:07:52,560 --> 00:07:53,800 So I would call on people. 213 00:07:53,840 --> 00:07:55,520 If you could automate one thing in your life 214 00:07:55,520 --> 00:07:57,080 or business, what would it be? So people kind 215 00:07:57,080 --> 00:07:58,760 of answer different, different ways. 216 00:07:58,800 --> 00:08:01,200 And that also gave me a sense of who was in 217 00:08:01,200 --> 00:08:03,440 the room. So that's the very first thing 218 00:08:03,480 --> 00:08:06,240 quickly to do. Put a second slide right after 219 00:08:06,240 --> 00:08:08,080 your title slide to ask the audience a 220 00:08:08,080 --> 00:08:10,520 question. The second quick thing to do is 221 00:08:10,520 --> 00:08:13,600 move your about me or about your company. 222 00:08:13,640 --> 00:08:15,680 Slide to slide number three, 223 00:08:15,720 --> 00:08:18,440 4 or 5. It should not be the second slide, 224 00:08:18,440 --> 00:08:19,600 because that's not where the audience 225 00:08:19,600 --> 00:08:22,920 question is. So often when I go to any type 226 00:08:22,920 --> 00:08:25,880 of presentation, whether it's tech focused or 227 00:08:25,880 --> 00:08:28,400 not, the second slide is usually all about 228 00:08:28,400 --> 00:08:31,480 the speaker. There are all their logos or 229 00:08:31,480 --> 00:08:33,880 their credentials, and that is fine. 230 00:08:33,880 --> 00:08:36,440 You want to have those credibility markers, 231 00:08:36,440 --> 00:08:38,840 but you want to move it down a few slides 232 00:08:38,840 --> 00:08:41,680 from the beginning, because you first need to 233 00:08:41,720 --> 00:08:44,440 show to your audience that you understand 234 00:08:44,440 --> 00:08:46,360 where they're at, what they want, 235 00:08:46,440 --> 00:08:48,200 and what's getting in their way. 236 00:08:48,400 --> 00:08:51,320 You need to validate and empathize with them. 237 00:08:51,840 --> 00:08:53,760 You need to build that sense of trust and 238 00:08:53,760 --> 00:08:55,680 connection first, and then they're going to 239 00:08:55,680 --> 00:08:58,480 be more interested in who you are and how you 240 00:08:58,480 --> 00:09:01,440 can help them. So how I tend to do this again 241 00:09:01,440 --> 00:09:04,560 around those slides, three and four is then 242 00:09:04,600 --> 00:09:07,400 I'll either share with them kind of what I 243 00:09:07,400 --> 00:09:08,480 think their goals are, 244 00:09:08,520 --> 00:09:10,200 or even I could ask them questions about 245 00:09:10,200 --> 00:09:11,320 their goals like that. 246 00:09:11,520 --> 00:09:13,320 If you could automate one thing question, 247 00:09:13,360 --> 00:09:15,560 it's similar to that. Or I could ask them 248 00:09:15,600 --> 00:09:18,160 what challenges they're facing related to 249 00:09:18,200 --> 00:09:20,200 whatever their goals happen to be. 250 00:09:20,200 --> 00:09:22,320 So again, I'm kind of getting a sense of 251 00:09:22,320 --> 00:09:23,400 where the audience is at, 252 00:09:23,400 --> 00:09:25,560 and I'm validating that I understand where 253 00:09:25,560 --> 00:09:27,200 they're at. Sometimes I'll also include a 254 00:09:27,200 --> 00:09:30,360 story of my own to to share that. 255 00:09:30,960 --> 00:09:32,400 So then after I do that, 256 00:09:32,400 --> 00:09:35,480 then I'll have my credibility slide with 257 00:09:35,480 --> 00:09:38,000 logos clients I've worked with like fortune 258 00:09:38,000 --> 00:09:40,920 500 companies, credentials, 259 00:09:40,920 --> 00:09:42,920 whatever happens to be appropriate for that 260 00:09:42,920 --> 00:09:44,920 presentation. So that's quick thing number 261 00:09:44,920 --> 00:09:46,720 two move your about me slide to slide number 262 00:09:46,720 --> 00:09:47,800 three 4 or 5. Five. 263 00:09:48,760 --> 00:09:50,600 The third quick thing to do in your slide 264 00:09:50,600 --> 00:09:52,800 deck is at the end of your presentation, 265 00:09:53,120 --> 00:09:55,200 a slide or two before your thank you slide. 266 00:09:55,200 --> 00:09:57,360 So your thank you slide should pretty much be 267 00:09:57,360 --> 00:09:59,320 a duplicate of your title slide. 268 00:09:59,520 --> 00:10:01,800 So you have again your contact information 269 00:10:01,800 --> 00:10:03,840 that QR code, etc.. 270 00:10:03,840 --> 00:10:06,800 But then before that you want to add a slide 271 00:10:06,800 --> 00:10:08,000 with next steps. 272 00:10:08,000 --> 00:10:10,000 So something the audience can do. 273 00:10:10,000 --> 00:10:12,800 That's a quick win to help them to build 274 00:10:12,800 --> 00:10:15,800 momentum based on what they just learned from 275 00:10:15,800 --> 00:10:16,920 your presentation. 276 00:10:17,280 --> 00:10:19,520 A lot of times when we're presenting, 277 00:10:19,520 --> 00:10:21,080 we give the audience a whole bunch of 278 00:10:21,080 --> 00:10:23,800 information, but then we leave them to kind 279 00:10:23,800 --> 00:10:25,920 of make sense of what to do next. 280 00:10:25,920 --> 00:10:28,880 Instead, give them 1 or 2 next steps that 281 00:10:28,880 --> 00:10:31,500 they can take, things that maybe only take 15 282 00:10:31,500 --> 00:10:33,920 minutes. Again, you want it to be something 283 00:10:33,920 --> 00:10:35,520 they can do relatively quickly, 284 00:10:35,520 --> 00:10:38,640 because you also want them to keep what you 285 00:10:38,640 --> 00:10:41,000 just shared with them front of mind and keep 286 00:10:41,000 --> 00:10:42,080 working on it. 287 00:10:42,080 --> 00:10:43,960 So give them something that's a quick win. 288 00:10:44,200 --> 00:10:46,760 For an example for me towards the end of my 289 00:10:46,880 --> 00:10:49,760 presentation, I invited the audience to pick 290 00:10:49,760 --> 00:10:51,760 something to automate based on what they just 291 00:10:51,760 --> 00:10:53,960 learned from all these different automation 292 00:10:53,960 --> 00:10:55,840 scenarios that I had shared with them. 293 00:10:55,880 --> 00:10:57,880 I said, pick something to automate and then 294 00:10:57,920 --> 00:11:00,400 go write down the steps like the 5 or 10 295 00:11:00,400 --> 00:11:02,720 steps that would take to automate that thing 296 00:11:02,720 --> 00:11:04,360 that you do all of the time, 297 00:11:04,360 --> 00:11:05,920 and then go start building that in one of 298 00:11:05,920 --> 00:11:08,600 those automation workflow softwares that I 299 00:11:08,720 --> 00:11:11,520 shared with them. So that's an example of a 300 00:11:11,520 --> 00:11:13,840 quick win. Give your audience the next thing 301 00:11:13,880 --> 00:11:16,920 to do. Now let's get into three other things 302 00:11:16,920 --> 00:11:19,400 to do that require a bit more thinking. 303 00:11:19,400 --> 00:11:20,760 But again, are going to take your 304 00:11:20,760 --> 00:11:22,640 presentation from oh okay. 305 00:11:22,640 --> 00:11:24,280 Well that was an interesting piece of 306 00:11:24,280 --> 00:11:28,560 software to wow, I can really see the vision 307 00:11:28,760 --> 00:11:31,840 of this presenter and their company and where 308 00:11:31,840 --> 00:11:32,920 they want to go. 309 00:11:32,960 --> 00:11:35,000 And I'm excited to be a part of it because 310 00:11:35,000 --> 00:11:37,040 that's what you want. You want that energy 311 00:11:37,040 --> 00:11:39,160 and excitement because that's not only going 312 00:11:39,200 --> 00:11:41,040 to get you the leads and the clients, 313 00:11:41,080 --> 00:11:43,240 it's also going to get people talking about 314 00:11:43,240 --> 00:11:45,520 your presentation on social media and getting 315 00:11:45,640 --> 00:11:47,800 you referrals for other speaking engagements. 316 00:11:48,000 --> 00:11:50,920 So the first thing to do here is to make sure 317 00:11:50,920 --> 00:11:53,560 that you're sharing in your presentation your 318 00:11:53,560 --> 00:11:56,920 unique perspective on the topic. 319 00:11:57,280 --> 00:11:59,280 What do you see as possible? 320 00:11:59,840 --> 00:12:01,880 So yes, your audience wants to learn. 321 00:12:01,880 --> 00:12:03,680 So they want to learn about your software or 322 00:12:03,680 --> 00:12:06,560 whatever technology, or if it's in science 323 00:12:06,560 --> 00:12:08,000 and healthcare, they want to learn what 324 00:12:08,000 --> 00:12:10,120 you're sharing. But even more so, 325 00:12:10,160 --> 00:12:12,200 they want to feel like they're a part of 326 00:12:12,200 --> 00:12:13,600 something bigger. 327 00:12:14,040 --> 00:12:16,600 Not just hearing facts and information, 328 00:12:16,600 --> 00:12:19,560 but being invited into a bigger vision. 329 00:12:20,040 --> 00:12:21,760 So invite the audience in. 330 00:12:21,800 --> 00:12:24,040 Show them how smart they are, 331 00:12:24,280 --> 00:12:26,520 not just how smart you are. 332 00:12:26,800 --> 00:12:29,040 And you do that by asking a lot of show of 333 00:12:29,040 --> 00:12:31,040 hands questions along the way, 334 00:12:31,200 --> 00:12:33,560 or by asking short questions that they can 335 00:12:33,560 --> 00:12:34,800 participate in. 336 00:12:35,080 --> 00:12:37,720 You also want to share with them at the 337 00:12:37,720 --> 00:12:39,440 beginning of your presentation, 338 00:12:39,760 --> 00:12:42,120 and then mention it throughout, and then wrap 339 00:12:42,120 --> 00:12:44,520 it up at the end. Is that vision of what you 340 00:12:44,520 --> 00:12:47,520 see as possible. So in that presentation that 341 00:12:47,520 --> 00:12:49,120 I delivered at an AI meetup, 342 00:12:49,120 --> 00:12:53,000 I talked about how AI agents in particular 343 00:12:53,040 --> 00:12:56,200 are going to fundamentally change the nature 344 00:12:56,200 --> 00:12:59,240 of work, the nature of the kind of work that 345 00:12:59,240 --> 00:13:00,680 most of us do. 346 00:13:01,000 --> 00:13:03,720 So I kind of shared this picture of what is 347 00:13:03,720 --> 00:13:06,960 possible, of letting the robots I call AI the 348 00:13:06,960 --> 00:13:09,120 robots, letting the robots do the computer 349 00:13:09,120 --> 00:13:12,240 work so we can do the human work so we can 350 00:13:12,240 --> 00:13:15,040 get back to the human work and let the robots 351 00:13:15,040 --> 00:13:17,080 take care of, like, all the software and all 352 00:13:17,080 --> 00:13:19,320 the data entry and all that kind of stuff. 353 00:13:19,360 --> 00:13:21,360 Yes, it is going to be a big transition, 354 00:13:21,360 --> 00:13:23,960 but again, that vision of what is possible. 355 00:13:24,080 --> 00:13:27,920 So even though I showed specific AI agent 356 00:13:27,960 --> 00:13:30,080 workflows that I'm creating and using and 357 00:13:30,080 --> 00:13:33,040 speaking your brand, but it was still tied to 358 00:13:33,080 --> 00:13:35,080 this bigger perspective, 359 00:13:35,120 --> 00:13:38,120 this angle I have about the fundamental 360 00:13:38,120 --> 00:13:40,640 change that we're seeing in the nature of 361 00:13:40,640 --> 00:13:42,560 work and what that's going to mean. 362 00:13:42,560 --> 00:13:43,840 So that's number one. 363 00:13:43,840 --> 00:13:46,000 What is your unique perspective on the topic? 364 00:13:46,000 --> 00:13:47,480 What do you see as possible? 365 00:13:47,480 --> 00:13:48,720 What's that bigger vision? 366 00:13:48,760 --> 00:13:50,520 The second thing is storytelling. 367 00:13:50,520 --> 00:13:52,120 And if you've been listening to this podcast, 368 00:13:52,120 --> 00:13:53,440 you're not surprised that, of course, that I 369 00:13:53,440 --> 00:13:55,320 would mention storytelling. 370 00:13:55,480 --> 00:13:57,160 Even if you're doing a tech demo, 371 00:13:57,160 --> 00:13:59,280 when you're showing software screenings or 372 00:13:59,280 --> 00:14:00,360 you're showing your app, 373 00:14:00,360 --> 00:14:02,400 or if you're in science and healthcare and 374 00:14:02,400 --> 00:14:04,160 you're showing graphs and data and 375 00:14:04,160 --> 00:14:07,400 statistics, put a human face on it, 376 00:14:07,400 --> 00:14:10,000 your audience is not going to remember all of 377 00:14:10,000 --> 00:14:12,320 those bullet points and those data points, 378 00:14:12,320 --> 00:14:15,320 but they will remember a story that made them 379 00:14:15,320 --> 00:14:18,480 feel something and made them relate it to 380 00:14:18,520 --> 00:14:20,240 something in their own lives. 381 00:14:20,560 --> 00:14:22,960 Stories work so well because they create an 382 00:14:22,960 --> 00:14:24,400 emotional connection. 383 00:14:24,400 --> 00:14:27,880 They make abstract concepts concrete, 384 00:14:28,000 --> 00:14:30,800 and they help people retain and retell your 385 00:14:30,800 --> 00:14:32,680 message. Now, when you're sharing your 386 00:14:32,680 --> 00:14:34,640 stories, you want to be specific. 387 00:14:34,640 --> 00:14:38,480 So use names, places, let people know where 388 00:14:38,480 --> 00:14:40,520 were you? What was going on? 389 00:14:40,520 --> 00:14:42,160 Were you talking to someone else in 390 00:14:42,160 --> 00:14:44,040 particular? Who was that person? 391 00:14:44,320 --> 00:14:46,200 What was at stake? So what was the what were 392 00:14:46,200 --> 00:14:47,840 the emotions going on? 393 00:14:47,840 --> 00:14:49,640 And then what was the lesson or the 394 00:14:49,640 --> 00:14:52,880 transformation from that particular story? 395 00:14:53,000 --> 00:14:54,480 Let me give you an example. 396 00:14:54,480 --> 00:14:56,000 In the healthcare space, 397 00:14:56,360 --> 00:14:58,440 one of our recent Thought Leader Academy 398 00:14:58,480 --> 00:15:01,120 graduates works for a healthcare hospital 399 00:15:01,160 --> 00:15:04,200 system, and when we worked with her on her 400 00:15:04,320 --> 00:15:07,440 signature talk, she wanted to talk about how 401 00:15:07,480 --> 00:15:11,360 the hospital is expanding to to provide more 402 00:15:11,680 --> 00:15:15,160 labor and delivery rooms and NICU beds in 403 00:15:15,160 --> 00:15:17,760 particular. So she shared this really 404 00:15:17,760 --> 00:15:21,040 powerful personal story about her niece, 405 00:15:21,040 --> 00:15:23,320 her niece having been born premature and 406 00:15:23,320 --> 00:15:24,400 needing to be in NICU. 407 00:15:24,400 --> 00:15:27,960 But the only hospital that had NICU available 408 00:15:27,960 --> 00:15:31,080 was like an hour away from from where the 409 00:15:31,080 --> 00:15:32,120 family lived. 410 00:15:32,160 --> 00:15:33,720 She shared that story of what it was like for 411 00:15:33,720 --> 00:15:36,720 her family to have to travel so far when the 412 00:15:36,720 --> 00:15:38,040 little baby was in the NICU, 413 00:15:38,040 --> 00:15:40,840 but now her niece is a teenager in high 414 00:15:40,840 --> 00:15:42,160 school and thriving. 415 00:15:42,160 --> 00:15:43,840 So now I remember that story. 416 00:15:43,880 --> 00:15:46,680 Do I remember any specific graph that she 417 00:15:46,680 --> 00:15:49,840 showed? No. But now I recognize how important 418 00:15:50,600 --> 00:15:53,240 the work that her hospital was doing, 419 00:15:53,440 --> 00:15:55,160 especially around labor and delivery and 420 00:15:55,160 --> 00:15:57,960 NICU. And so now I can relate that story to 421 00:15:58,000 --> 00:16:00,320 you all, which I wouldn't have been able to 422 00:16:00,360 --> 00:16:03,120 to if it hadn't been for her story. 423 00:16:03,600 --> 00:16:05,920 So that's number two is make sure that you're 424 00:16:05,920 --> 00:16:07,960 sharing a story in your presentation. 425 00:16:07,960 --> 00:16:10,240 If you're doing something related to a tech 426 00:16:10,240 --> 00:16:12,400 demo for your software or your app, 427 00:16:12,440 --> 00:16:15,080 talk about what sparked the idea in the first 428 00:16:15,080 --> 00:16:17,520 place to create this, or did you have a 429 00:16:17,520 --> 00:16:19,680 moment in the process of creating it, 430 00:16:19,720 --> 00:16:22,240 where you and your team were kind of like 431 00:16:22,440 --> 00:16:24,360 struggling with something in particular, 432 00:16:24,360 --> 00:16:25,560 and there was that one day, 433 00:16:25,560 --> 00:16:28,000 or that one moment that a lightbulb went off, 434 00:16:28,000 --> 00:16:30,160 or you, you realize a solution for it. 435 00:16:30,160 --> 00:16:33,040 So tell that very specific story of what 436 00:16:33,040 --> 00:16:35,120 happened one moment, one day. 437 00:16:35,960 --> 00:16:39,960 The third thing to do is to Identify your 438 00:16:39,960 --> 00:16:42,120 through line for your presentation and 439 00:16:42,120 --> 00:16:44,880 maintain it the entire way through. 440 00:16:45,480 --> 00:16:47,840 Because I know the temptation is I want to 441 00:16:47,840 --> 00:16:49,800 show this other thing. I got this other chart 442 00:16:49,800 --> 00:16:51,640 to show, and I want to show this part of the 443 00:16:51,640 --> 00:16:53,960 app, and I want to include this little bit of 444 00:16:53,960 --> 00:16:57,680 information. But more isn't always better. 445 00:16:57,760 --> 00:16:59,840 Your job is to guide your audience, 446 00:16:59,840 --> 00:17:02,240 to curate what's the most important things 447 00:17:02,240 --> 00:17:04,720 for them to know, not to kind of like give 448 00:17:04,720 --> 00:17:07,200 them an information dump of everything that's 449 00:17:07,200 --> 00:17:09,440 in your head and try to share it with them in 450 00:17:09,440 --> 00:17:11,080 30 or 45 minutes. 451 00:17:11,600 --> 00:17:12,960 So think about it this way. 452 00:17:13,320 --> 00:17:16,480 Your through line of your presentation is 453 00:17:16,480 --> 00:17:17,920 like a palm tree. 454 00:17:18,080 --> 00:17:19,640 So if you think about a palm tree, 455 00:17:19,680 --> 00:17:22,800 it has one trunk. 456 00:17:22,800 --> 00:17:24,120 So one stable trunk. 457 00:17:24,120 --> 00:17:26,080 And then kind of like leaves at the top. 458 00:17:26,360 --> 00:17:28,400 Your through line is that trunk. 459 00:17:28,440 --> 00:17:30,840 And then and then the branches at the top are 460 00:17:30,840 --> 00:17:32,240 the different things that you're going to 461 00:17:32,280 --> 00:17:33,920 include in your presentation. 462 00:17:34,240 --> 00:17:35,680 If whatever you're including in your 463 00:17:35,680 --> 00:17:39,280 presentation does not directly relate to that 464 00:17:39,280 --> 00:17:41,080 through line, then it needs to go. 465 00:17:41,120 --> 00:17:42,880 Just put it into a parking lot. 466 00:17:42,920 --> 00:17:44,720 Save it for another presentation. 467 00:17:46,000 --> 00:17:47,560 The contrast is an oak tree. 468 00:17:47,600 --> 00:17:49,520 If you think about an oak tree, an oak tree 469 00:17:49,560 --> 00:17:50,600 has several. 470 00:17:51,560 --> 00:17:54,000 An oak tree oftentimes has several trunks. 471 00:17:54,000 --> 00:17:56,400 So sometimes it will have one main trunk 472 00:17:56,400 --> 00:17:58,400 that's growing, but also several other ones 473 00:17:58,400 --> 00:17:59,480 that are rather large. 474 00:17:59,480 --> 00:18:03,000 It has branches upon branches upon branches 475 00:18:03,000 --> 00:18:04,760 and leaves upon leaves. 476 00:18:04,760 --> 00:18:06,520 There's a lot going on with the oak tree, 477 00:18:06,840 --> 00:18:08,320 and that's what you don't want your 478 00:18:08,320 --> 00:18:10,760 presentation to be because it's not focused. 479 00:18:10,760 --> 00:18:12,160 It's not curated. 480 00:18:12,160 --> 00:18:14,640 You want that trunk of a palm tree. 481 00:18:14,680 --> 00:18:17,120 Stay focused on your through line. 482 00:18:17,560 --> 00:18:20,040 So when I was at that I meet up presentation, 483 00:18:20,040 --> 00:18:23,520 my through line was sharing with the audience 484 00:18:23,520 --> 00:18:27,400 how I am creating automation workflows using 485 00:18:27,400 --> 00:18:30,760 AI and AI agents to power my business, 486 00:18:30,760 --> 00:18:33,120 and how I want them to think about how they 487 00:18:33,120 --> 00:18:34,920 can do that for themselves. 488 00:18:35,760 --> 00:18:37,600 So that was my through line. Now I could have 489 00:18:37,800 --> 00:18:39,560 pulled in a bunch of other stuff, 490 00:18:39,560 --> 00:18:42,280 maybe related to AI or related to 491 00:18:42,760 --> 00:18:45,400 productivity improvements in your business, 492 00:18:45,400 --> 00:18:47,280 but that would have just made it way too 493 00:18:47,280 --> 00:18:50,400 confusing. I had to stay focused on here's 494 00:18:50,400 --> 00:18:53,120 how to think about how to use AI, 495 00:18:53,120 --> 00:18:55,680 automation and agents in your business. 496 00:18:56,040 --> 00:18:57,720 Now, maintaining your through line is 497 00:18:57,720 --> 00:19:00,960 probably the hardest thing to do because you 498 00:19:01,000 --> 00:19:03,480 are so close to your own content and you 499 00:19:03,720 --> 00:19:05,840 naturally think all of it is important. 500 00:19:05,840 --> 00:19:07,040 And yes, it is. 501 00:19:07,040 --> 00:19:08,160 But you have to remember, 502 00:19:08,160 --> 00:19:10,680 if you only have 20 minutes or 30 minutes or 503 00:19:10,680 --> 00:19:13,160 45 minutes, what is what is the most useful 504 00:19:13,160 --> 00:19:15,200 information that you can share with your 505 00:19:15,200 --> 00:19:16,920 audience and with a clear beginning, 506 00:19:16,920 --> 00:19:19,600 middle and end? This is why our presentation 507 00:19:19,600 --> 00:19:21,760 makeover package is so popular, 508 00:19:21,760 --> 00:19:24,200 because then we get our eyes on your slide 509 00:19:24,200 --> 00:19:26,960 deck or your outline, and we can see things 510 00:19:26,960 --> 00:19:30,240 that you can't see because we sit in the seat 511 00:19:30,240 --> 00:19:31,880 of the audience. So we're thinking, okay, do 512 00:19:31,880 --> 00:19:33,680 I understand where this is going? 513 00:19:33,720 --> 00:19:36,640 Does this feel like a tangent can. 514 00:19:36,720 --> 00:19:38,920 Can this be left out because it's kind of 515 00:19:38,960 --> 00:19:40,040 muddying the waters. 516 00:19:40,040 --> 00:19:41,680 And now I'm getting confused about what I 517 00:19:41,680 --> 00:19:44,160 just learned. Or maybe there's something that 518 00:19:44,160 --> 00:19:46,680 needs to be added that's not there right now 519 00:19:46,840 --> 00:19:48,320 to make things clear. 520 00:19:48,320 --> 00:19:50,160 So that's why it's really helpful to have 521 00:19:50,160 --> 00:19:53,720 someone else's eyes on your presentation 522 00:19:53,720 --> 00:19:55,000 before you deliver it. 523 00:19:55,040 --> 00:19:56,120 Now here's the bonus. 524 00:19:56,120 --> 00:19:57,600 As promised in the intro, 525 00:19:57,880 --> 00:19:59,360 I said that I was going to share the one 526 00:19:59,360 --> 00:20:02,160 thing I never, ever do in my technical 527 00:20:02,160 --> 00:20:04,840 presentations, and I learned this lesson the 528 00:20:04,840 --> 00:20:06,320 hard way years ago. 529 00:20:06,640 --> 00:20:08,440 And for those of you listening who do tech 530 00:20:08,440 --> 00:20:10,400 demos, you're probably going to relate to 531 00:20:10,440 --> 00:20:13,360 this. I never, ever do now. 532 00:20:13,560 --> 00:20:15,440 Live demos ever. 533 00:20:15,600 --> 00:20:20,040 So live demos, meaning where you're going to 534 00:20:20,080 --> 00:20:22,640 your software app or someone else's software 535 00:20:22,640 --> 00:20:24,600 app, so you're opening the app on your 536 00:20:24,600 --> 00:20:27,640 computer, or you're going to the website on 537 00:20:27,640 --> 00:20:30,040 your browser, and then you want to show in 538 00:20:30,040 --> 00:20:31,400 real time how it works. 539 00:20:31,400 --> 00:20:33,560 So you click here and then you fill this in 540 00:20:33,560 --> 00:20:34,840 and then this goes here, 541 00:20:34,840 --> 00:20:35,960 and then this works. 542 00:20:36,200 --> 00:20:39,200 And what inevitably happens almost every 543 00:20:39,240 --> 00:20:41,360 time, if you've been sitting in the audience 544 00:20:41,360 --> 00:20:43,240 at tech presentations, you've probably seen 545 00:20:43,240 --> 00:20:47,680 this. The demo does not work. 546 00:20:48,160 --> 00:20:50,920 Something happens either the Wi-Fi connection 547 00:20:50,920 --> 00:20:53,040 is not strong enough. So like the page just 548 00:20:53,040 --> 00:20:55,040 spins and spins and it's not working. 549 00:20:55,280 --> 00:20:58,560 Or that software, if it's not your software, 550 00:20:58,560 --> 00:21:00,880 you definitely can't control it. It's down. 551 00:21:00,880 --> 00:21:02,760 It's not working for some reason, 552 00:21:02,760 --> 00:21:04,320 or you can't log in. 553 00:21:04,520 --> 00:21:06,320 Or if it's your own software app, 554 00:21:06,320 --> 00:21:09,120 just something always tends to happen. 555 00:21:09,120 --> 00:21:11,680 It's like the tech gremlins decide that 556 00:21:11,680 --> 00:21:13,120 they're going to have fun, and they're going 557 00:21:13,160 --> 00:21:15,600 to make it so that the live demo does not 558 00:21:15,600 --> 00:21:18,680 work. This happened to me years ago, 559 00:21:18,680 --> 00:21:21,440 early in my career at a Microsoft conference. 560 00:21:21,600 --> 00:21:24,360 We were sharing an app that we had created, 561 00:21:24,360 --> 00:21:28,400 and I was doing a live demo and it just 562 00:21:28,440 --> 00:21:29,760 didn't wasn't working. I think it was 563 00:21:29,760 --> 00:21:31,600 probably the internet connection at the time, 564 00:21:31,600 --> 00:21:33,560 just wasn't strong enough in the conference 565 00:21:33,560 --> 00:21:35,560 room and it just wasn't connecting then. 566 00:21:35,600 --> 00:21:38,000 Of course, I was kind of stuck having just to 567 00:21:38,000 --> 00:21:40,440 explain it instead of showing it. 568 00:21:40,560 --> 00:21:44,400 So here's what I do now is I record the demo 569 00:21:44,440 --> 00:21:45,920 on my computer first. 570 00:21:45,920 --> 00:21:49,480 So using a screen capturing software, 571 00:21:49,680 --> 00:21:51,320 I record the demo. So I'll go through the 572 00:21:51,320 --> 00:21:52,960 different parts, you know, kind of and 573 00:21:53,000 --> 00:21:55,040 oftentimes I'll also speed it up because you 574 00:21:55,040 --> 00:21:57,000 don't want to just like watch something and 575 00:21:57,000 --> 00:21:59,400 sit there and watch it go for 30s while it's 576 00:21:59,400 --> 00:22:01,560 crunching away. So then I'll speed it up, 577 00:22:01,560 --> 00:22:04,680 and then I'll add the video to the slide, 578 00:22:04,960 --> 00:22:08,200 and I'll play the demo at the presentation, 579 00:22:08,200 --> 00:22:11,040 and I narrate over it while I'm presenting. 580 00:22:11,040 --> 00:22:13,720 So I don't, don't record any narration. 581 00:22:13,720 --> 00:22:15,640 What I initially record the demo, 582 00:22:15,680 --> 00:22:17,840 I'll just it's just silent and then I'll 583 00:22:17,880 --> 00:22:20,240 narrate over it live at the presentation to 584 00:22:20,280 --> 00:22:21,840 explain what's going on. 585 00:22:22,200 --> 00:22:25,760 This relieves so much anxiety and nerves 586 00:22:25,760 --> 00:22:27,440 about whether or not something's going to 587 00:22:27,480 --> 00:22:29,680 work. Because I know I have the video, 588 00:22:29,680 --> 00:22:32,040 it is fine. It's also better for the 589 00:22:32,040 --> 00:22:34,000 audience. They're not kind of waiting around 590 00:22:34,000 --> 00:22:35,760 for you to log into something or something's 591 00:22:35,760 --> 00:22:38,280 not connecting. So record the demos, 592 00:22:38,320 --> 00:22:39,880 add those videos to your slide. 593 00:22:39,920 --> 00:22:42,280 Now, if you're doing a workshop or a training 594 00:22:42,320 --> 00:22:44,320 where you are walking the audience through 595 00:22:44,320 --> 00:22:45,960 how to do things in a software, 596 00:22:45,960 --> 00:22:47,760 whether it's your software or someone else's 597 00:22:47,760 --> 00:22:49,640 software, then of course you're going to want 598 00:22:49,640 --> 00:22:51,840 to do it live. But I would still have a 599 00:22:51,840 --> 00:22:54,480 recording of a demo showing it successfully 600 00:22:54,480 --> 00:22:56,760 done so that you can show what it looks like 601 00:22:56,760 --> 00:22:58,840 and then walk through the steps with the 602 00:22:58,840 --> 00:23:00,960 audience. So here's a quick recap. 603 00:23:01,120 --> 00:23:03,280 Add those slides I recommended to the 604 00:23:03,280 --> 00:23:05,120 beginning and end of your deck. 605 00:23:05,480 --> 00:23:07,400 Make sure that you're integrating thought 606 00:23:07,440 --> 00:23:10,080 leadership so your perspective and vision 607 00:23:10,080 --> 00:23:11,720 into your presentation. 608 00:23:11,960 --> 00:23:16,120 Include stories and identify and maintain 609 00:23:16,120 --> 00:23:17,360 your through line. 610 00:23:17,400 --> 00:23:18,640 Think of that palm tree, 611 00:23:18,680 --> 00:23:19,800 not an oak tree. 612 00:23:19,840 --> 00:23:21,520 Think of that palm tree and make sure 613 00:23:21,520 --> 00:23:24,200 everything that you talk about is related to 614 00:23:24,240 --> 00:23:26,840 that. As I mentioned, it can be hard to do 615 00:23:26,840 --> 00:23:28,960 this for yourself. You're too close to your 616 00:23:28,960 --> 00:23:31,880 own material or everything seems important to 617 00:23:31,880 --> 00:23:33,760 you, or it all seems too basic. 618 00:23:33,800 --> 00:23:35,880 Like, doesn't everyone already know this? So 619 00:23:35,920 --> 00:23:38,000 again, we sit in the seat of the audience and 620 00:23:38,000 --> 00:23:40,840 we have worked with hundreds of clients over 621 00:23:40,840 --> 00:23:43,760 the years on every single topic you can 622 00:23:43,760 --> 00:23:47,800 imagine, from nuclear engineering and nuclear 623 00:23:47,800 --> 00:23:51,760 physics to healthcare and science to 624 00:23:51,800 --> 00:23:54,240 leadership, coaching, technology, 625 00:23:54,280 --> 00:23:57,280 finance, pretty much every topic you can 626 00:23:57,320 --> 00:24:00,040 think of. We like to say that we know enough 627 00:24:00,040 --> 00:24:02,680 about pretty much every topic to ask you 628 00:24:02,680 --> 00:24:04,160 intelligent questions, 629 00:24:04,160 --> 00:24:06,840 but we're not so close to your topic or 630 00:24:06,840 --> 00:24:09,040 industry that we can't see the forest for the 631 00:24:09,040 --> 00:24:11,640 trees. If you would like to learn more about 632 00:24:11,640 --> 00:24:13,080 how we can work together, 633 00:24:13,240 --> 00:24:15,040 click on the links in the show notes or go to 634 00:24:15,080 --> 00:24:16,800 Speaking Your Brand.com. 635 00:24:17,000 --> 00:24:19,480 Reach out. Schedule a call with us so we can 636 00:24:19,480 --> 00:24:21,400 chat. Until next time, 637 00:24:21,400 --> 00:24:22,480 thanks for listening.