Room For Growth

What do brands like Zillow, BarkBox, WHOOP, Wegman’s, and Frontier Airlines have in common? They all stand out in the world of in-email and in-app growth marketing tactics. But are they standing out for the right reasons? Find out which growth tactics resonate with consumers and which tactics leave your audience feeling a little… icky. Here, Billy and Billie swipe left or right — and sometimes both — on the stand-out messages landing in their inboxes.Hot topics discussed:Unique ways that zero-party consumer data informs personalization, upsells, preferred channels, and frequencyWhy transactional messages (i.e., purchase confirmations and account provisioning) *must* be engineered by a marketing department rather than IT (hint: transactional messages have an 80-90% open rate)What small brands have to teach big brands in email marketing voice, intensity, and overall positioningKeep the growth going:Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

Show Notes

What do brands like Zillow, BarkBox, WHOOP, Wegman’s, and Frontier Airlines have in common? They all stand out in the world of in-email and in-app growth marketing tactics. But are they standing out for the right reasons? Find out which growth tactics resonate with consumers and which tactics leave your audience feeling a little… icky. Here, Billy and Billie swipe left or right — and sometimes both — on the stand-out messages landing in their inboxes.

Hot topics discussed:

  • Unique ways that zero-party consumer data informs personalization, upsells, preferred channels, and frequency
  • Why transactional messages (i.e., purchase confirmations and account provisioning) *must* be engineered by a marketing department rather than IT (hint: transactional messages have an 80-90% open rate)
  • What small brands have to teach big brands in email marketing voice, intensity, and overall positioning


Keep the growth going:

  • Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
  • Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
  • Connect with WillowTree on LinkedIn

What is Room For Growth?

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!