{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "How To Create Brand Names That STICK",
      "startTime": 0,
      "endTime": 185.56
    },
    {
      "title": "What does Alexandra think of the name \"Everyone Hates Marketers?\"",
      "startTime": 185.56,
      "endTime": 204.56
    },
    {
      "title": "Are memorable brand names only for \"non-boring industries?\"",
      "startTime": 204.56,
      "endTime": 402.56
    },
    {
      "title": "The surprising reason why you should never use focus groups for testing names",
      "startTime": 402.56,
      "endTime": 500.56
    },
    {
      "title": "Specific examples of brand names that would have been killed by focus groups",
      "startTime": 500.56,
      "endTime": 584.56
    },
    {
      "title": "People tend to struggle with names that are mispelled",
      "startTime": 584.56,
      "endTime": 636.56
    },
    {
      "title": "Brand names that result in an eye-roll",
      "startTime": 636.56,
      "endTime": 685.56
    },
    {
      "title": "The surprising faux pas that can limit your growth potential and confuse customers",
      "startTime": 685.56,
      "endTime": 753.56
    },
    {
      "title": "Everyone hates... super clever names",
      "startTime": 753.56,
      "endTime": 898.56
    },
    {
      "title": "The least boring name, ever?",
      "startTime": 898.56,
      "endTime": 931.56
    },
    {
      "title": "If you're working at a tech company, avoid this.",
      "startTime": 931.56,
      "endTime": 973.56
    },
    {
      "title": "You're not going to be there to explain your name... So don't be smug about it.",
      "startTime": 973.56,
      "endTime": 1012.56
    },
    {
      "title": "Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today",
      "startTime": 1012.56,
      "endTime": 1127.56
    },
    {
      "title": "The ultimate acid test for your brand name",
      "startTime": 1127.56,
      "endTime": 1291.56
    },
    {
      "title": "Step 1: How to come up with an emotional brand name ",
      "startTime": 1291.56,
      "endTime": 1617.56
    },
    {
      "title": "Step 2: Find words. Lots of them.",
      "startTime": 1617.56,
      "endTime": 1957.56
    },
    {
      "title": "The longest lasting brand investment to make",
      "startTime": 1957.56,
      "endTime": 2078.56
    },
    {
      "title": "How the general public reacted to the \"Spoon Me\" name",
      "startTime": 2078.56,
      "endTime": 2188.56
    },
    {
      "title": "How a racy brand name can backfire",
      "startTime": 2188.56,
      "endTime": 2308.56
    },
    {
      "title": "Step 3: Come up with TONS and TONS of names",
      "startTime": 2308.56,
      "endTime": 2519.56
    },
    {
      "title": "What Alexandra recommends to learn to stay ahead",
      "startTime": 2519.56,
      "endTime": 2609.56
    },
    {
      "title": "The top 3 resources shared by Alexandra",
      "startTime": 2609.56,
      "endTime": 2686.56
    }
  ]
}