Course Lab: Lessons from Successful Online Course Creators

Dave Lakhani is an expert in learning design and building courses. He talks with Danny and Abe about his formulaic approach and the importance of starting strong. We also get insights into trends and in-course marketing techniques.

Show Notes

To learn more about the Course Freedom Formula program, head to mirasee.fm/course. 

Dave Lakhani, founder and CEO of Bold Approach, is an award-winning author and recognized expert in business growth strategy.


In this episode we discuss:
  • Developing courses with shorter attention spans in mind.
  • The benefits of using clear, bite-sized sections throughout the course.
  • The benefits of having a course-building expert help build your course.
  • Using research and analysis to inform the learning design for your course.
  • Using a basic formulaic process for course building. 
  • Is it important to use a distributed learning option for your course?
  • Using internal marketing throughout your course.
  • Building courses for others.
  • Danny and Abe’s debrief.


“It is very worthwhile to create courses, because you really can change people's lives, their world and their experience of it with your unique knowledge, and I think that's becoming only more and more obvious.”

– Dave Lahani
Dave Lakhani is one of the nation's most recognizable experts on applied persuasion, human influence, sales and marketing and cults. He is an award-winning author and speaker who has spoken to more than 3 million people in 126 countries around the world over the past decade. Dave is also an entrepreneur whose companies have made the Inc. 500 list regularly. He is the founder and CEO of Bold Approach,  a business consulting firm and the CEO of Growth Foundry Digital, a growth-focused digital marketing agency.

     Dave's background in persuasion is unique. He was raised in a cult from the time he was six until sixteen years of age when he escaped and began studying persuasion. That study continues today. He teaches businesses how to leverage psychological and biological responses to increase sales, change behavior and develop deeper relationships.



Resources or websites mentioned in this episode:



Credits:
  • Guest: Dave Lakhani
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio


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Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: A Course-Building Formula (Dave Lakhani)  coming soon

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What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!