1 00:00:00,000 --> 00:00:02,000 Don't cram 20 people in Zoom. 2 00:00:02,000 --> 00:00:05,000 Fluorescent light in the office all day long. 3 00:00:05,000 --> 00:00:08,000 You know, you probably are going to work from home. 4 00:00:08,000 --> 00:00:11,000 Hello, hello, hello everyone. 5 00:00:11,000 --> 00:00:14,000 We've got a special episode coming in of No Office Podcast. 6 00:00:14,000 --> 00:00:20,000 Special impromptu, you know, live episode with my good friend Augusto Pinaud. 7 00:00:20,000 --> 00:00:21,000 Hey Augusto! 8 00:00:21,000 --> 00:00:23,000 Hello sir, how are you today? 9 00:00:23,000 --> 00:00:25,000 So, Rafał is not here. 10 00:00:25,000 --> 00:00:28,000 I just cancelled him out and he's on vacation 11 00:00:28,000 --> 00:00:31,720 on vacation, so he doesn't know that we're recording a podcast. We went rogue. 12 00:00:31,720 --> 00:00:35,440 That's what I call go and hack the system. 13 00:00:35,440 --> 00:00:37,080 Exactly, exactly, exactly. 14 00:00:37,080 --> 00:00:40,240 So he changed the password. Don't ask him why. 15 00:00:40,240 --> 00:00:45,600 Yeah, the thing is, we have all these passwords in one password, so I have access to everything. 16 00:00:45,600 --> 00:00:48,720 Just the question is if I know how these things work. 17 00:00:48,720 --> 00:00:50,720 But I think I do. So we got it covered. 18 00:00:50,720 --> 00:00:56,840 And as you might know, and you might have read on my blog, I met for the first time in my life 19 00:00:56,840 --> 00:01:02,760 in person, Augusto, a few months back. We've been friends for more than a decade now, 20 00:01:02,760 --> 00:01:09,400 but we've been always online friends and we first saw each other in the States a few months ago. 21 00:01:09,400 --> 00:01:15,080 So it was fantastic. It was a really fun trip. Yes. Augusto is also the one that gave me the 22 00:01:15,080 --> 00:01:20,760 gift of this beautiful Lego logo that you can see in the background of my recording. 23 00:01:20,760 --> 00:01:26,600 And that's gloriously right now displayed in my home office as it should. As I always 24 00:01:26,600 --> 00:01:30,600 tell people it's a very serious business advice, put Legos on the wall. 25 00:01:30,600 --> 00:01:32,600 This is really important in your home office. 26 00:01:32,600 --> 00:01:36,100 And we decided, Augusto, why did we decide to do this Rogue episode? 27 00:01:36,100 --> 00:01:43,600 This Rogue episode is an opportunity to geek out about the Vision Pro. 28 00:01:43,600 --> 00:01:48,100 Michael and I, some decades ago now, apparently, 29 00:01:48,100 --> 00:01:55,600 began playing with this little device who nobody has faith on, called the iPad. 30 00:01:55,600 --> 00:02:01,360 When the iPad came out, people were like, "I don't know. That's a consumption device. I don't think 31 00:02:01,360 --> 00:02:08,800 it's going to go anywhere." And we both discover playing full-time, working full-time, and doing 32 00:02:08,800 --> 00:02:16,800 everything full-time on that device. To this day, my main device is still an iPad. The only thing 33 00:02:16,800 --> 00:02:22,640 is which one I grab, because I have now more than one. Fully engaged that what is called 34 00:02:23,360 --> 00:02:25,960 multi-pad lifestyle or whatever it's called. 35 00:02:25,960 --> 00:02:27,380 So depending on what I'm going to do, 36 00:02:27,380 --> 00:02:29,760 I grab one or I grab another one. 37 00:02:29,760 --> 00:02:34,700 So with Apple announcement of the Vision Pro, 38 00:02:34,700 --> 00:02:37,600 there were a couple of things that came to my mind. 39 00:02:37,600 --> 00:02:42,600 One is see how Apple has mastered the process 40 00:02:42,600 --> 00:02:45,440 of launching new categories. 41 00:02:45,440 --> 00:02:48,760 And they did a lot of play with the Apple Watch. 42 00:02:48,760 --> 00:02:51,980 You know, if people remember the first Apple Watch 43 00:02:51,980 --> 00:02:56,460 was this expensive toy, took them a couple of generations 44 00:02:56,460 --> 00:02:59,980 to really make that a health device 45 00:02:59,980 --> 00:03:01,700 or a health center device 46 00:03:01,700 --> 00:03:05,140 and really put it in the hands of most people. 47 00:03:05,140 --> 00:03:06,940 I think it was generation three 48 00:03:06,940 --> 00:03:11,480 what really begin to hit most people who rest. 49 00:03:11,480 --> 00:03:15,020 So with this new device, the Vision Pro, 50 00:03:15,020 --> 00:03:18,500 I've been laughing and sending messages to Michael 51 00:03:18,500 --> 00:03:21,060 as, "No, this remind me of something. 52 00:03:21,060 --> 00:03:25,420 what it reminds me because it was exactly how I remember 53 00:03:25,420 --> 00:03:26,940 when the iPad was launched. 54 00:03:26,940 --> 00:03:28,740 Oh, nobody's going to use this. 55 00:03:28,740 --> 00:03:31,080 Oh, this is a consumption device. 56 00:03:31,080 --> 00:03:33,500 This is just going to be for play. 57 00:03:33,500 --> 00:03:38,500 As the guys who co-wrote the first iPad book, 58 00:03:38,500 --> 00:03:41,460 the first, the iPad only book, 59 00:03:41,460 --> 00:03:46,460 I decided I wanted to really sit and geek out about this 60 00:03:46,460 --> 00:03:50,020 and really share a little bit of our experience, 61 00:03:50,020 --> 00:03:54,740 what it was to be iPad only at that time. 62 00:03:54,740 --> 00:03:57,060 And with that experience now, 63 00:03:57,060 --> 00:04:02,060 what we guess is going to be the future of this platform. 64 00:04:02,060 --> 00:04:03,540 - Yeah, exactly. 65 00:04:03,540 --> 00:04:07,420 So actually when I was listening this week to ATP FM, 66 00:04:07,420 --> 00:04:09,860 so Accidental Tech Podcast, 67 00:04:09,860 --> 00:04:11,460 they were discussing that as well, 68 00:04:11,460 --> 00:04:14,940 like if the Vision Pro headset, 69 00:04:14,940 --> 00:04:18,600 if it can be a serious work device. 70 00:04:18,600 --> 00:04:24,100 And they said, actually Casey said that if he would be the person 71 00:04:24,100 --> 00:04:27,100 who could get stuff done on the iPad, 72 00:04:27,100 --> 00:04:31,500 he could imagine himself getting stuff done on the Vision Pro. 73 00:04:31,500 --> 00:04:35,300 That's why your assumption is pretty correct. 74 00:04:35,300 --> 00:04:36,700 It's a good starting point. 75 00:04:36,700 --> 00:04:41,300 I think we were the pioneers and people don't believe still us 76 00:04:41,300 --> 00:04:45,500 that in our home offices, the Macs, we have the Macs, 77 00:04:45,500 --> 00:04:48,780 but the Macs are our background devices. 78 00:04:48,780 --> 00:04:50,740 They are not our main devices. 79 00:04:50,740 --> 00:04:53,900 If I want to get work done, I have my iPad here, 80 00:04:53,900 --> 00:04:56,980 but then everything else, like the canvas on the 4K screen 81 00:04:56,980 --> 00:04:59,180 and all that stuff on the MacBook Air, 82 00:04:59,180 --> 00:05:02,700 they're just additional things that help me get my work done, 83 00:05:02,700 --> 00:05:04,620 but they're just additional things. 84 00:05:04,620 --> 00:05:06,380 The main thing is the iPad. 85 00:05:06,380 --> 00:05:08,680 All my main workflow is on the iPad. 86 00:05:08,680 --> 00:05:10,780 And that's why I think people like us 87 00:05:10,780 --> 00:05:14,780 would very quickly get used to working on the Vision Pro, 88 00:05:14,780 --> 00:05:17,900 because what they have revealed with the Vision Pro 89 00:05:17,900 --> 00:05:21,420 and what the reviewers who have, I mean, not reviewers, 90 00:05:21,420 --> 00:05:23,660 but people who have had the experience 91 00:05:23,660 --> 00:05:26,300 of testing the Vision Pro, 92 00:05:26,300 --> 00:05:29,600 what they said is that both of these 4K displays 93 00:05:29,600 --> 00:05:31,340 that you have in front of your eyes, 94 00:05:31,340 --> 00:05:34,820 they're so sharp that they're full retina. 95 00:05:34,820 --> 00:05:36,780 So it's like you see everything. 96 00:05:36,780 --> 00:05:41,060 You see the text, everything is crystal clear. 97 00:05:41,060 --> 00:05:43,260 So you could imagine yourself 98 00:05:43,260 --> 00:05:45,400 like just having just this device 99 00:05:45,400 --> 00:05:48,360 and just putting your whole computing life in front of you, 100 00:05:48,360 --> 00:05:50,800 like, you know, and just having these windows 101 00:05:50,800 --> 00:05:54,140 in different places completely in front of you. 102 00:05:54,140 --> 00:05:58,920 So I think, yeah, people like us who have been using, 103 00:05:58,920 --> 00:06:02,680 you know, iOS devices, especially iPads for work 104 00:06:02,680 --> 00:06:05,160 could just get started right away. 105 00:06:05,160 --> 00:06:07,020 - Yeah, it was funny on the pre-show 106 00:06:07,020 --> 00:06:08,840 before we started recording the show, 107 00:06:08,840 --> 00:06:12,120 I opened on my iPad and Mike was like, 108 00:06:12,120 --> 00:06:13,120 "Where is the microphone?" 109 00:06:13,120 --> 00:06:14,920 Oh yeah, yeah, it's true, we're recording, 110 00:06:14,920 --> 00:06:16,880 so I needed to change to the Mac. 111 00:06:16,880 --> 00:06:20,720 Even the Mac in my office may even move 112 00:06:20,720 --> 00:06:23,280 from where it is currently, 113 00:06:23,280 --> 00:06:26,280 based on what I've been reading on iOS 17, 114 00:06:26,280 --> 00:06:30,160 that I will be able to connect this microphone to the iPad 115 00:06:30,160 --> 00:06:32,760 and work it as a microphone. 116 00:06:32,760 --> 00:06:36,400 And if that work as advertised, 117 00:06:36,400 --> 00:06:39,060 this Mac will then go to the closet 118 00:06:39,060 --> 00:06:42,100 because I will just put a second iPad on the front 119 00:06:42,100 --> 00:06:44,940 and don't need to touch the iPad anymore. 120 00:06:44,940 --> 00:06:48,900 The iPad will, the Mac will be just the thing 121 00:06:48,900 --> 00:06:51,140 that I use to put the movies for the kids. 122 00:06:51,140 --> 00:06:51,980 (laughs) 123 00:06:51,980 --> 00:06:52,940 So it goes to the first. 124 00:06:52,940 --> 00:06:54,940 - For me, as I explained on my blog, 125 00:06:54,940 --> 00:06:57,300 the whole setup with the MacBook Air 126 00:06:57,300 --> 00:06:59,220 and the screen and the microphone, 127 00:06:59,220 --> 00:07:01,980 it's all just there so I can be really instantly productive. 128 00:07:01,980 --> 00:07:04,860 So if I need to have like an instantly good recording 129 00:07:04,860 --> 00:07:07,580 quickly, I can just switch to that 130 00:07:07,580 --> 00:07:10,980 while having my iPad still free to be here 131 00:07:10,980 --> 00:07:16,660 already as my device. Okay, so let's talk about the Apple Vision Pro, this very 132 00:07:16,660 --> 00:07:20,300 cheap three and a half thousand dollar device. 133 00:07:20,300 --> 00:07:25,500 Okay, I'm going to start there. I understand it's not, no, it is not a cheap 134 00:07:25,500 --> 00:07:31,180 device. But wait a minute. If I will go to my office, you have been in my office, 135 00:07:31,180 --> 00:07:37,180 and now I can say that. Okay. Yes, I have more screens that I'm going to publicly 136 00:07:37,180 --> 00:07:41,940 recognize in my office. Okay. They are in front of me here. 137 00:07:41,940 --> 00:07:46,180 There is six and there is three on my left. So that's nine screens. 138 00:07:46,180 --> 00:07:51,380 If you get to replace all those nine screens at one time, 139 00:07:51,380 --> 00:07:57,660 that's way more expensive than that toy. Okay. That let me start there. 140 00:07:57,660 --> 00:08:02,900 So yes, it is not a cheap computing device. 141 00:08:02,900 --> 00:08:06,660 True. But I don't think it was that outrageous. 142 00:08:06,780 --> 00:08:15,580 If you can have that amount of screens at that resolution in a virtual world, that's worth it. 143 00:08:15,580 --> 00:08:22,460 Because, for example, we are traveling for a vacation. And if I travel for vacation, 144 00:08:22,460 --> 00:08:28,460 I'm not taking every machine, almost every machine. But if I'm traveling by car, 145 00:08:28,460 --> 00:08:35,580 every machine is coming. The desk is coming. If I travel by plane, I can't. But by car, 146 00:08:35,580 --> 00:08:39,500 everything is coming, including the desk. My desk is a pole. 147 00:08:39,500 --> 00:08:44,060 I know you have put pictures in the nose, which is basically a pole. 148 00:08:44,060 --> 00:08:47,540 So I can take it apart, put it in a bag in the car. 149 00:08:47,540 --> 00:08:49,660 I mean, the car can take anything. 150 00:08:49,660 --> 00:08:51,180 So that's true. Exactly. 151 00:08:51,180 --> 00:08:56,660 The thing is, if I'm traveling, OK, now I can take my office anywhere. 152 00:08:56,660 --> 00:09:00,140 That again, it is very exciting for me. 153 00:09:00,140 --> 00:09:02,460 Yeah. And there is a second element. 154 00:09:02,660 --> 00:09:07,660 there is a lot to know that we don't know yet 155 00:09:07,660 --> 00:09:11,500 that we will learn as time progress. 156 00:09:11,500 --> 00:09:15,260 Actually, one of the things I would love to be more 157 00:09:15,260 --> 00:09:18,560 and understand much more is development. 158 00:09:18,560 --> 00:09:20,480 So I can pay whatever is the money 159 00:09:20,480 --> 00:09:23,220 for to get access to the development and the code 160 00:09:23,220 --> 00:09:25,740 and the programming on the background to learn more. 161 00:09:25,740 --> 00:09:29,540 Because one of the things that we are forgetting 162 00:09:29,540 --> 00:09:33,460 is the industries that are going to be formed 163 00:09:33,460 --> 00:09:35,140 because of this. 164 00:09:35,140 --> 00:09:38,180 And Apple is doing something very brilliantly. 165 00:09:38,180 --> 00:09:42,180 They're giving access to developers nine months early. 166 00:09:42,180 --> 00:09:45,660 When you think on the iPad, okay? 167 00:09:45,660 --> 00:09:49,120 And if we talk specifically about Nozbe, 168 00:09:49,120 --> 00:09:54,120 when the iPad was launched, Nozbe was significantly impacted. 169 00:09:54,120 --> 00:09:56,040 I'm not saying in a bad way, 170 00:09:56,040 --> 00:09:58,780 I'm saying impacted in how things were 171 00:09:58,780 --> 00:10:02,580 because before that iPad, there was so little touchscreens. 172 00:10:02,580 --> 00:10:04,520 Yes, you have the tablet PC, 173 00:10:04,520 --> 00:10:07,680 but that was not really on a strong market. 174 00:10:07,680 --> 00:10:10,540 The finger didn't matter as much. 175 00:10:10,540 --> 00:10:13,700 When that came, I remembered it, 176 00:10:13,700 --> 00:10:15,620 the beginning of the changes of Nespi 177 00:10:15,620 --> 00:10:18,620 to be a much more universal platform 178 00:10:18,620 --> 00:10:21,300 that now you can be really a standard 179 00:10:21,300 --> 00:10:24,220 because you were moving into a different things. 180 00:10:24,220 --> 00:10:28,700 But also let's remember how many things 181 00:10:28,700 --> 00:10:32,380 on the iPad were created by developers. 182 00:10:32,380 --> 00:10:34,040 - Yeah, of course. - Not by Apple. 183 00:10:34,040 --> 00:10:35,080 Yeah, yeah, definitely. 184 00:10:35,080 --> 00:10:38,540 And in that case, they have to pre-announce it 185 00:10:38,540 --> 00:10:41,220 to be able to also see what people can come up with 186 00:10:41,220 --> 00:10:44,720 because they came up with the basics. 187 00:10:44,720 --> 00:10:45,840 So let's talk about the basics. 188 00:10:45,840 --> 00:10:47,840 So the coolest thing, as you said, 189 00:10:47,840 --> 00:10:51,900 is you can have all of your screens in one device. 190 00:10:51,900 --> 00:10:56,180 So basically you can put Windows anywhere you want 191 00:10:56,180 --> 00:10:57,980 in your augmented reality. 192 00:10:57,980 --> 00:10:59,260 Like, so anywhere. 193 00:10:59,260 --> 00:11:02,540 So this moment, like when you just get out of the car, 194 00:11:02,540 --> 00:11:05,100 you know, go to the hotel, put on this thing, 195 00:11:05,100 --> 00:11:06,940 and you have your instantly your office, 196 00:11:06,940 --> 00:11:08,320 like just the same way. 197 00:11:08,320 --> 00:11:10,260 So this is brilliant. 198 00:11:10,260 --> 00:11:12,100 Like this, especially, I think for people 199 00:11:12,100 --> 00:11:14,140 who are not only working from home, 200 00:11:14,140 --> 00:11:17,140 but actually working from different places 201 00:11:17,140 --> 00:11:18,700 and switching places, 202 00:11:18,700 --> 00:11:22,700 for them to be instantly productive in any environment, 203 00:11:22,700 --> 00:11:26,020 like everywhere, like even waiting for the freaking plane. 204 00:11:26,020 --> 00:11:28,140 Like when they are like waiting for the plane, 205 00:11:28,140 --> 00:11:30,940 they can sit down and just put this thing on 206 00:11:30,940 --> 00:11:32,380 and just create their environment 207 00:11:32,380 --> 00:11:34,300 and just continue work 208 00:11:34,300 --> 00:11:37,320 until they are being called to proceed to the gate. 209 00:11:37,320 --> 00:11:39,900 So in that sense, it's really cool. 210 00:11:39,900 --> 00:11:41,100 Like it's really, really cool. 211 00:11:41,100 --> 00:11:43,680 And they are still aware of their surroundings, 212 00:11:43,680 --> 00:11:44,900 which is just amazing. 213 00:11:44,900 --> 00:11:47,780 'Cause I remember I tried some of these VR headsets 214 00:11:47,780 --> 00:11:50,340 and the first thing is that you are completely blocked out. 215 00:11:50,340 --> 00:11:51,860 You're completely in a different place. 216 00:11:51,860 --> 00:11:52,740 And here you're not. 217 00:11:52,740 --> 00:11:56,300 you're kind of in the place, but not in the place. 218 00:11:56,300 --> 00:11:58,340 So I think it's brilliant the way they did it. 219 00:11:58,340 --> 00:12:01,680 That would be, I think, our first argument, 220 00:12:01,680 --> 00:12:05,820 and that you can be instantly productive from anywhere 221 00:12:05,820 --> 00:12:06,860 using this device. 222 00:12:06,860 --> 00:12:11,780 Of course, now we can get to the nitty gritty of the battery 223 00:12:11,780 --> 00:12:16,420 and all that stuff, but let's assume this is not an issue. 224 00:12:16,420 --> 00:12:19,500 In that sense, you have your work set up anywhere, 225 00:12:19,500 --> 00:12:22,900 which is great, which I think is fantastic. 226 00:12:22,900 --> 00:12:26,380 And the whole headset is a computer already. 227 00:12:26,380 --> 00:12:30,640 It's an M2 computer, so it's already a very powerful, 228 00:12:30,640 --> 00:12:33,880 pretty powerful computer for any kind of office work. 229 00:12:33,880 --> 00:12:35,860 Like it's not a slouch. 230 00:12:35,860 --> 00:12:38,180 In that sense, you have a pretty powerful, 231 00:12:38,180 --> 00:12:40,980 I mean, my MacBook Air here that powers this whole thing 232 00:12:40,980 --> 00:12:45,060 is M1, so we have the M2 computer 233 00:12:45,060 --> 00:12:46,780 with all these sensors and stuff. 234 00:12:46,780 --> 00:12:50,460 So in that sense, you take all of your screens, 235 00:12:50,460 --> 00:12:53,180 basically entire computer setup with you, 236 00:12:53,180 --> 00:12:54,140 anywhere you want to go. 237 00:12:54,140 --> 00:12:56,100 - Exactly, that is the question. 238 00:12:56,100 --> 00:12:57,980 Where do you want to go? 239 00:12:57,980 --> 00:13:02,980 Because I remember when we wrote the iPad only, 240 00:13:02,980 --> 00:13:07,820 one of the things that I remember you discussing extensively 241 00:13:07,820 --> 00:13:11,740 was how the iPad didn't limit you, 242 00:13:11,740 --> 00:13:15,220 but change the order in which you need to do things. 243 00:13:15,220 --> 00:13:18,420 And I specifically remember you talking about email attachments. 244 00:13:18,420 --> 00:13:24,100 And you said, misquoting probably, but it's something on the lines of in a 245 00:13:24,100 --> 00:13:29,460 computer, you start with the email and then attach the file and then send it. 246 00:13:29,460 --> 00:13:32,900 And what that produced is that you many times forgot the email. 247 00:13:32,900 --> 00:13:33,260 Oh, yes. 248 00:13:33,260 --> 00:13:38,140 On the iPad, you start with the attachment and then go to the communication. 249 00:13:38,140 --> 00:13:38,380 Yeah. 250 00:13:38,380 --> 00:13:42,420 The whole paradigm shift for me working from the iPad was the fact, as Augusto 251 00:13:42,420 --> 00:13:44,220 said, you share the document. 252 00:13:44,460 --> 00:13:47,000 So by sharing document, you chose the means to share it. 253 00:13:47,000 --> 00:13:52,560 So for example, via email, but on the desktop, very often, like so many times, 254 00:13:52,560 --> 00:13:55,520 people would write the email, yeah, and then everything is in attachment and it 255 00:13:55,520 --> 00:13:58,060 was just send it and they're like, oh, I forgot about the attachment. 256 00:13:58,060 --> 00:14:02,900 Like, cause they would first start with the email message and then go back to 257 00:14:02,900 --> 00:14:04,440 the attachment on the iPad. 258 00:14:04,440 --> 00:14:07,240 We would start with actually what we want to send. 259 00:14:07,240 --> 00:14:11,280 I think that's a paradigm shift that we're going to see. 260 00:14:11,280 --> 00:14:12,200 I agree with you. 261 00:14:12,240 --> 00:14:15,240 I have tried a couple of VR for gaming, 262 00:14:15,240 --> 00:14:18,180 and I even tried one for work 263 00:14:18,180 --> 00:14:21,620 with the idea of putting the screen on the iPad 264 00:14:21,620 --> 00:14:24,020 in a larger perspective. 265 00:14:24,020 --> 00:14:27,060 And it was cool. Just it was. 266 00:14:27,060 --> 00:14:30,260 I mean, it was very amazing to see that thing in that massive. 267 00:14:30,260 --> 00:14:33,300 But it didn't-- I can't touch type. 268 00:14:33,300 --> 00:14:35,400 So, OK, the typing wasn't an issue, 269 00:14:35,400 --> 00:14:37,800 but I couldn't interact with things. 270 00:14:37,800 --> 00:14:41,960 is what I think this bring an incredible advantage 271 00:14:41,960 --> 00:14:44,720 on a game changing is the interaction part. 272 00:14:44,720 --> 00:14:48,820 You know, with most of the glasses that I see on the market 273 00:14:48,820 --> 00:14:50,600 there is the interaction is still happen 274 00:14:50,600 --> 00:14:52,240 on the keyboard and the mouse. 275 00:14:52,240 --> 00:14:54,540 So if I'm not seeing on the keyboard on the mouse 276 00:14:54,540 --> 00:14:57,080 that limits my interaction. 277 00:14:57,080 --> 00:15:00,240 If I'm not touching my screen, that limits my interaction. 278 00:15:00,240 --> 00:15:04,000 Here, it seems like that problem is away. 279 00:15:04,000 --> 00:15:07,240 So now I'm really interacting in the air. 280 00:15:07,240 --> 00:15:11,880 The other thing is, again, it seems that 281 00:15:11,880 --> 00:15:16,120 what work on the iPad most likely will work on this device. 282 00:15:16,120 --> 00:15:18,280 What work on your phone will be. 283 00:15:18,280 --> 00:15:23,280 And that give, again, something that it's very powerful. 284 00:15:23,280 --> 00:15:26,320 When people ask me, why do you use 285 00:15:26,320 --> 00:15:28,840 or why your office work environment 286 00:15:28,840 --> 00:15:31,760 is on an Apple ecosystem? 287 00:15:31,760 --> 00:15:35,200 I say, because I can grab any device in my office 288 00:15:35,200 --> 00:15:37,200 and it's completely transparent. 289 00:15:37,200 --> 00:15:40,620 I may not use the MacBook, but I can grab this MacBook 290 00:15:40,620 --> 00:15:44,300 and open the last document I was working in a click. 291 00:15:44,300 --> 00:15:47,300 I don't need to try to figure it out what that thing is. 292 00:15:47,300 --> 00:15:50,060 I can grab an iPad, I can grab my phone. 293 00:15:50,060 --> 00:15:54,420 There is a massive productivity factor in there 294 00:15:54,420 --> 00:15:57,900 where I don't need to, I can grab any device 295 00:15:57,900 --> 00:16:01,180 and continue exactly where I was. 296 00:16:01,180 --> 00:16:03,820 Now envision exactly what you were describing. 297 00:16:03,820 --> 00:16:07,220 You get to your hotel, you get your goggles, 298 00:16:07,220 --> 00:16:10,060 you start working, okay, shut off the thing, 299 00:16:10,060 --> 00:16:12,740 go for dinner with your iPad under your arm. 300 00:16:12,740 --> 00:16:14,980 And the person you were going to meet for dinner 301 00:16:14,980 --> 00:16:16,940 is not there now, you open the iPad 302 00:16:16,940 --> 00:16:19,940 and continue exactly where you were. 303 00:16:19,940 --> 00:16:23,340 There is a massive power of that. 304 00:16:23,340 --> 00:16:27,060 Not only that, we are going to go to a hybrid world, 305 00:16:27,060 --> 00:16:31,180 regardless of what people think and articles said, 306 00:16:31,180 --> 00:16:34,180 there is not coming back to the office. 307 00:16:34,180 --> 00:16:37,380 We make, there are certain jobs 308 00:16:37,380 --> 00:16:39,580 that may require you to go more often, 309 00:16:39,580 --> 00:16:42,560 but most people are not going back to the office. 310 00:16:42,560 --> 00:16:43,660 Most people will be-- 311 00:16:43,660 --> 00:16:45,620 - Yeah, I mean, good luck to all the bosses 312 00:16:45,620 --> 00:16:47,620 that will try to force people to go to the office. 313 00:16:47,620 --> 00:16:49,980 These people will move on to different companies, 314 00:16:49,980 --> 00:16:51,580 so eventually they will all give up. 315 00:16:51,580 --> 00:16:52,860 - They will give up. 316 00:16:52,860 --> 00:16:57,860 Now, imagine working in that kind of environment. 317 00:16:57,860 --> 00:17:00,860 The reason I have so many screens is that, 318 00:17:00,860 --> 00:17:03,780 If I can get rid of all these screens 319 00:17:03,780 --> 00:17:07,580 and just have that and remove everything from my office 320 00:17:07,580 --> 00:17:10,540 and have a much even cleaner office, 321 00:17:10,540 --> 00:17:14,320 again, for my perspective, that's totally worth it. 322 00:17:14,320 --> 00:17:19,320 The other thing that I was particularly excited about it 323 00:17:19,320 --> 00:17:23,040 is how Apple positioned this. 324 00:17:23,040 --> 00:17:28,040 My concern, okay, in this worst ever secret kept by Apple 325 00:17:28,700 --> 00:17:33,000 was that they tried to go to the app, to the game market. 326 00:17:33,000 --> 00:17:35,360 And as soon as they go to the game market, 327 00:17:35,360 --> 00:17:38,940 this device, for me, is dead on arrival. 328 00:17:38,940 --> 00:17:41,540 But they went from the productivity. 329 00:17:41,540 --> 00:17:45,080 Right now, the only real serious competitor 330 00:17:45,080 --> 00:17:47,340 Apple may have is Samsung, 331 00:17:47,340 --> 00:17:50,220 because it's the only one who has really the tools 332 00:17:50,220 --> 00:17:54,260 to integrate their Samsung devices into a device like that. 333 00:17:54,260 --> 00:17:57,120 And they have good copiers. They copy very quickly. 334 00:17:57,180 --> 00:17:58,780 - Correct, and they copy very quick. 335 00:17:58,780 --> 00:18:00,900 As soon as they grab their hands in nine months, 336 00:18:00,900 --> 00:18:03,020 the Samsung device is coming. 337 00:18:03,020 --> 00:18:06,780 And Samsung has been working very, very, very hard 338 00:18:06,780 --> 00:18:09,620 in to create that ecosystem. 339 00:18:09,620 --> 00:18:12,500 Okay, so they have been for a couple of years now 340 00:18:12,500 --> 00:18:15,260 copying the Apple Playbook. 341 00:18:15,260 --> 00:18:19,220 That said, that gives them two years ahead of the game. 342 00:18:19,220 --> 00:18:21,320 And for Samsung to really compete, 343 00:18:21,320 --> 00:18:23,140 they need to get Google on board. 344 00:18:23,140 --> 00:18:26,180 So it is going to be challenging 345 00:18:26,180 --> 00:18:28,660 from the competition perspective. 346 00:18:28,660 --> 00:18:32,540 But from the productivity perspective, 347 00:18:32,540 --> 00:18:35,820 the fact that I can get there with that, 348 00:18:35,820 --> 00:18:37,860 that I can minimize all that 349 00:18:37,860 --> 00:18:40,260 as soon as somebody walks into my office 350 00:18:40,260 --> 00:18:43,140 and even if I don't take them out, I can move. 351 00:18:43,140 --> 00:18:45,340 I can minimize everything and walk 352 00:18:45,340 --> 00:18:47,020 and grab a cup of coffee. 353 00:18:47,020 --> 00:18:47,860 Okay. - And not spill it. 354 00:18:47,860 --> 00:18:50,220 - And not spill it, right. 355 00:18:50,220 --> 00:18:54,840 That's going to make for a very powerful 356 00:18:54,840 --> 00:18:56,680 productivity environment. 357 00:18:56,680 --> 00:19:01,000 Is every application going to work as well in the PC? 358 00:19:01,000 --> 00:19:02,780 You know, somebody was sharing with me, 359 00:19:02,780 --> 00:19:05,480 well, I spend so much time in Excel that is useless. 360 00:19:05,480 --> 00:19:07,240 This device is useless for me. 361 00:19:07,240 --> 00:19:10,000 Yeah, you are always going to find the people 362 00:19:10,000 --> 00:19:13,720 who need that specific piece of software, 363 00:19:13,720 --> 00:19:16,400 but Apple has always been clear. 364 00:19:16,400 --> 00:19:18,320 They don't need to conquer everyone. 365 00:19:18,320 --> 00:19:22,160 They need to fit a very specific niche. 366 00:19:22,160 --> 00:19:24,840 From a developer perspective, 367 00:19:24,840 --> 00:19:28,120 they have, you can now develop in the iPad. 368 00:19:28,120 --> 00:19:30,080 I don't see reasons why you're not going 369 00:19:30,080 --> 00:19:31,840 to be able to develop there. 370 00:19:31,840 --> 00:19:36,160 From a designer perspective, you even now have Final Pro. 371 00:19:36,160 --> 00:19:39,020 Do you, I'm not a video guy, 372 00:19:39,020 --> 00:19:41,200 I'm completely incompetent about it, 373 00:19:41,200 --> 00:19:45,200 but I'm going to recognize the idea of turn on something 374 00:19:45,200 --> 00:19:53,200 like the Video Pro editing for Apple on a massive screen, all virtually. 375 00:19:53,200 --> 00:19:56,200 It is very exciting, even if you don't do video. 376 00:19:56,200 --> 00:19:59,600 Yeah. Yeah. And think about that. 377 00:19:59,600 --> 00:20:04,880 So this vision, again, going back to this idea that we will be hybrid. 378 00:20:04,880 --> 00:20:08,440 So people will be traveling between office and home. 379 00:20:08,440 --> 00:20:13,320 And let's say the bosses finally will budge and then we'll let people have the flexibility, 380 00:20:13,320 --> 00:20:17,320 which we always say that people need the flexibility to be able to decide 381 00:20:17,320 --> 00:20:21,320 which day they want to go to the office, which day they choose to stay at home. 382 00:20:21,320 --> 00:20:24,820 Again, with this device, they can just travel with this device, 383 00:20:24,820 --> 00:20:27,320 go to the office and have the same setup. 384 00:20:27,320 --> 00:20:30,320 So the setup hasn't changed, like they have the same device. 385 00:20:30,320 --> 00:20:32,820 And this is what I mean, you know, my wife does that already. 386 00:20:32,820 --> 00:20:34,320 I think your wife does the same thing. 387 00:20:34,320 --> 00:20:37,320 My wife has her laptop, which is her laptop desktop, 388 00:20:37,320 --> 00:20:40,320 because she basically hot desks the laptop. 389 00:20:40,320 --> 00:20:43,800 At home, she has a dedicated external screen and all that stuff, 390 00:20:43,800 --> 00:20:45,200 and she connects it there. 391 00:20:45,200 --> 00:20:47,120 And at work, she has the same thing. 392 00:20:47,120 --> 00:20:50,520 She has external screens, connects it there with the same device. 393 00:20:50,520 --> 00:20:53,160 With this, it's even better, 394 00:20:53,160 --> 00:20:55,600 because you have everything set up. 395 00:20:55,600 --> 00:20:57,640 So you just put it on, and it just works. 396 00:20:57,640 --> 00:20:59,880 Of course, now the question is, 397 00:20:59,880 --> 00:21:05,480 is this device comfortable enough to be wearing hours a day? 398 00:21:05,480 --> 00:21:06,600 I don't know. 399 00:21:06,600 --> 00:21:08,440 People, of course, have just tried that, 400 00:21:08,440 --> 00:21:13,080 and I mean, have tried for like 30 minutes and they were blown away, whatever. 401 00:21:13,080 --> 00:21:18,200 I don't know how good of a comfortable of a feel it gives 402 00:21:18,200 --> 00:21:22,600 to be able to actually use it for hours in a day. 403 00:21:22,600 --> 00:21:28,240 But if it's comfortable, then of course, you have really your computing set up there. 404 00:21:28,240 --> 00:21:31,560 Let's get back to what we wrote in the iPad-only book. 405 00:21:31,560 --> 00:21:36,480 One of the reasons we started using the iPad was because it was freaking fun. 406 00:21:36,480 --> 00:21:42,000 because you could touch email, you could touch things, you could just move things around. 407 00:21:42,000 --> 00:21:46,560 For many people, it wasn't really productive. It was very optimal because you couldn't really 408 00:21:46,560 --> 00:21:51,600 like have short keys and things and then shortcuts and all that stuff. I mean, we loved the iPad 409 00:21:51,600 --> 00:21:56,320 before there were Siri shortcuts on that, before there was workflow. And we still loved it because 410 00:21:56,320 --> 00:22:02,800 like this tactile thing of being able to touch things, move things around, it was just so much 411 00:22:02,800 --> 00:22:10,000 joy, the fact that we could turn the iPad around, we could have the iPad in portrait mode and then 412 00:22:10,000 --> 00:22:15,680 move it in landscape mode and then move it to the portrait mode and back, depending on how you 413 00:22:15,680 --> 00:22:22,560 wanted to use it. So in that sense, it was just so much fun. And I think it's kind of similar fun 414 00:22:22,560 --> 00:22:28,960 for this device because they said that first of all, you use the device with your eye tracking. 415 00:22:29,520 --> 00:22:33,520 So basically you look at things and it just knows what you're looking at, 416 00:22:33,520 --> 00:22:37,280 which is spooky and incredible and magical. 417 00:22:37,280 --> 00:22:42,400 And on the other hand, you can just pinch and use the fingers, 418 00:22:42,400 --> 00:22:44,880 or you can basically just touch these things, 419 00:22:44,880 --> 00:22:47,200 and then they know where you touch. 420 00:22:47,200 --> 00:22:52,080 So I think it could be also a pretty fun device to use. 421 00:22:52,080 --> 00:22:59,120 I agree with you. It is going to be very fun, or it seems to be very fun. 422 00:22:59,120 --> 00:23:06,880 And from the beginning, it seems that it's starting with a very difference from the iPad. 423 00:23:06,880 --> 00:23:11,840 Okay, the first iPad that I loved dearly was very underpowered. 424 00:23:11,840 --> 00:23:12,160 Yeah. 425 00:23:12,160 --> 00:23:19,600 Right. And it was what it was. Okay. And for me, it was still a benefit. I think I got my second 426 00:23:19,600 --> 00:23:29,040 iPad came when the iPad mini, that's your fault. It's on the book, it's still your fault. 427 00:23:29,040 --> 00:23:30,620 - Yeah, I know. 428 00:23:30,620 --> 00:23:32,280 I am to blame, everybody knows that. 429 00:23:32,280 --> 00:23:33,120 - You are to blame. 430 00:23:33,120 --> 00:23:35,440 That's when I got the second iPad, 431 00:23:35,440 --> 00:23:37,920 or the two iPads at the same time, 432 00:23:37,920 --> 00:23:40,680 and I never looked back to that, okay? 433 00:23:40,680 --> 00:23:44,180 With this device, one of the main difference is, 434 00:23:44,180 --> 00:23:48,320 as you were mentioning early, it is not underpowered. 435 00:23:48,320 --> 00:23:49,160 - Yeah. 436 00:23:49,160 --> 00:23:52,360 - I mean, it will have the same chipset as a MacBook, 437 00:23:52,360 --> 00:23:55,060 the same chipset as my iPad. 438 00:23:55,060 --> 00:23:59,000 So out of the box, as it's coming right now, 439 00:23:59,000 --> 00:24:03,700 I will be able to do most of what I can do on the iPad, 440 00:24:03,700 --> 00:24:05,840 assuming developers have the opportunity 441 00:24:05,840 --> 00:24:09,500 to release the software for that. 442 00:24:09,500 --> 00:24:11,580 And that, it's incredible. 443 00:24:11,580 --> 00:24:13,740 It is incredible to think that. 444 00:24:13,740 --> 00:24:17,020 And when I think on, when I got the iPad, 445 00:24:17,020 --> 00:24:21,280 I got the iPad, I was heavily traveling for work. 446 00:24:21,280 --> 00:24:25,020 That will have been, again, a no-brainer to get it. 447 00:24:25,020 --> 00:24:30,020 As it was, I remember when I got the first tablet PC. 448 00:24:30,020 --> 00:24:33,440 Okay, that's many, many moons back. 449 00:24:33,440 --> 00:24:34,280 - Yeah. - Okay. 450 00:24:34,280 --> 00:24:35,800 Why I got the tablet PC? 451 00:24:35,800 --> 00:24:38,820 The tablet PC wasn't cheap, it was a very expensive tool, 452 00:24:38,820 --> 00:24:40,740 but at the time-- - Yeah, I remember. 453 00:24:40,740 --> 00:24:45,540 - It was a fantastic thing for what I was doing. 454 00:24:45,540 --> 00:24:47,740 I was selling business intelligence, 455 00:24:47,740 --> 00:24:51,620 I was not yet full into coaching and productivity, 456 00:24:51,620 --> 00:24:54,260 and the ability to show a diagram 457 00:24:54,260 --> 00:24:58,180 and write into diagram for the client, okay? 458 00:24:58,180 --> 00:25:02,340 Bring me more than enough sales to justify this toy. 459 00:25:02,340 --> 00:25:03,600 - Exactly. - Okay? 460 00:25:03,600 --> 00:25:07,180 Now, is this toy justifiable? 461 00:25:07,180 --> 00:25:10,380 Well, the first question for me will be, 462 00:25:10,380 --> 00:25:12,100 will how creepy will be, you know, 463 00:25:12,100 --> 00:25:14,580 because right now we are in the camera, okay? 464 00:25:14,580 --> 00:25:17,860 How creepy will be that artificial intelligence thing 465 00:25:17,860 --> 00:25:19,660 that they're going to create of me 466 00:25:19,660 --> 00:25:22,820 and how much that will really be useful 467 00:25:22,820 --> 00:25:24,900 for this kind of things. 468 00:25:24,900 --> 00:25:27,180 And if the answer is not, it's fine. 469 00:25:27,180 --> 00:25:29,700 I will take it up and do it in the iPad. 470 00:25:29,700 --> 00:25:31,540 I'm okay with that. 471 00:25:31,540 --> 00:25:34,700 That said, I'm going to bring something that works 472 00:25:34,700 --> 00:25:37,320 maybe for me, but it works for me. 473 00:25:37,320 --> 00:25:41,860 Imagine now for a second for you, maybe other things, 474 00:25:41,860 --> 00:25:44,420 go to writing mode, okay? 475 00:25:44,420 --> 00:25:47,060 Where I can put that thing, okay? 476 00:25:47,060 --> 00:25:50,460 And write mode on this massive screen 477 00:25:50,460 --> 00:25:53,860 where I'm sure I will be able to flip the way I want 478 00:25:53,860 --> 00:25:55,540 or at least make it thin enough 479 00:25:55,540 --> 00:25:58,540 so it looks like it is portrait instead of landscape 480 00:25:58,540 --> 00:26:00,420 and be able to write. 481 00:26:00,420 --> 00:26:05,420 There are so many things that that interaction 482 00:26:05,420 --> 00:26:09,100 for me is the next step on the iPad. 483 00:26:09,100 --> 00:26:10,980 And people ask me often, 484 00:26:10,980 --> 00:26:14,020 I don't understand why the iPad and not get the MacBook 485 00:26:14,020 --> 00:26:17,460 and use the MacBook as your primary machine. 486 00:26:17,460 --> 00:26:19,380 And I have always said, it's a touchscreen. 487 00:26:19,380 --> 00:26:22,860 And I remember a discussion you and I had 488 00:26:22,860 --> 00:26:25,140 where I was complaining about the MacBook 489 00:26:25,140 --> 00:26:27,100 not being touchscreen, it says too thin. 490 00:26:27,100 --> 00:26:29,880 The screen on the back is too thin for that. 491 00:26:29,880 --> 00:26:31,420 And I get it. 492 00:26:31,420 --> 00:26:35,900 I intellectually understand that I still want 493 00:26:35,900 --> 00:26:39,060 the larger screen and I want a touchscreen. 494 00:26:39,060 --> 00:26:41,380 Now that's exactly what I'm going to get. 495 00:26:41,380 --> 00:26:43,140 I will get my headset, 496 00:26:43,140 --> 00:26:46,580 assuming my prescription work, hopefully. 497 00:26:46,580 --> 00:26:53,380 And then I will get now a massive screen that I will be able to interact. 498 00:26:53,380 --> 00:27:00,380 I think, like any big change, do this machine is for everyone? 499 00:27:00,380 --> 00:27:01,380 No. 500 00:27:01,380 --> 00:27:08,780 Do this machine have the potential to revolutionize as we understand computers? 501 00:27:08,780 --> 00:27:09,780 Oh yeah. 502 00:27:09,780 --> 00:27:10,780 Oh yeah. 503 00:27:10,780 --> 00:27:12,580 I have no doubt in that. 504 00:27:12,580 --> 00:27:15,700 So let's make a sponsor break in our podcast, 505 00:27:15,700 --> 00:27:18,300 and then we'll talk about the revolution that it might bring. 506 00:27:18,300 --> 00:27:23,500 So as you know, our sponsor of our podcast is, of course, Nozbe. 507 00:27:23,500 --> 00:27:25,060 I am the CEO of Nozbe. 508 00:27:25,060 --> 00:27:27,540 Augusto is one of our Nozbe experts. 509 00:27:27,540 --> 00:27:33,060 And Nozbe is a tool, is an app that helps small business 510 00:27:33,060 --> 00:27:36,460 owners and their teams get their personal life 511 00:27:36,460 --> 00:27:40,980 and professional life organized in one very simple app. 512 00:27:40,980 --> 00:27:42,420 And this is what we do. 513 00:27:42,420 --> 00:27:44,420 We've been doing this for the last 16 years. 514 00:27:44,420 --> 00:27:49,420 And especially now, in this podcast, I would like to advertise that 515 00:27:49,420 --> 00:27:55,420 we decided to raise the prices and harmonize the prices between Nozbe Personal and Nozbe Teams. 516 00:27:55,420 --> 00:27:59,420 I mean, the old Nozbe Teams now, called the new Nozbe. 517 00:27:59,420 --> 00:28:03,420 And because of that, from July 1st, there will be new pricing. 518 00:28:03,420 --> 00:28:08,420 And that's why in June, now, when you're listening to this, 519 00:28:08,420 --> 00:28:13,780 you can still get your Nozbe, the one that you choose, at your price. 520 00:28:13,780 --> 00:28:17,060 And you can extend for a year or even a few years if you like it so much, 521 00:28:17,060 --> 00:28:20,980 or if you're like us and you're thinking long term. 522 00:28:20,980 --> 00:28:23,300 This way you can secure your pricing for now, 523 00:28:23,300 --> 00:28:26,180 but then the next renewal will be already at the new pricing. 524 00:28:26,180 --> 00:28:29,220 We had to do it for economic reasons, for many reasons, 525 00:28:29,220 --> 00:28:33,780 but also this new pricing will also give us an option 526 00:28:33,780 --> 00:28:37,620 to really even more aggressively better iterate on the product. 527 00:28:37,620 --> 00:28:39,620 and that's why we had to do it. 528 00:28:39,620 --> 00:28:45,460 So that's why we are giving heads up to our current customers 529 00:28:45,460 --> 00:28:47,540 that they can still extend with their pricing 530 00:28:47,540 --> 00:28:53,620 because we don't want to make this change too fast on our good customers. 531 00:28:53,620 --> 00:28:55,700 And so far so good, Augusto. 532 00:28:55,700 --> 00:28:58,980 We are halfway through June and hundreds, 533 00:28:58,980 --> 00:29:02,980 really hundreds of customers have decided to just vote with their wallet 534 00:29:02,980 --> 00:29:04,580 and just give us the money. 535 00:29:04,580 --> 00:29:07,380 There was a very cool email from one of the customers 536 00:29:07,380 --> 00:29:12,380 saying that this can't be true. I'm sure I was paying more for Nozbe each year. 537 00:29:12,380 --> 00:29:17,380 But then I checked my invoice and my invoice from 2018 was the same as from this year. 538 00:29:17,380 --> 00:29:23,380 So I was like, "Okay, I'm going to pay years in advance. Thank you guys for the heads up." 539 00:29:23,380 --> 00:29:27,380 So yeah, we are completely sincere and transparent, as you know, Augusto, about this. 540 00:29:27,380 --> 00:29:35,380 And believe me, as a CEO, it was a hard decision to raise the prices and, anyway, 541 00:29:35,380 --> 00:29:41,720 Anyway, tinker with the prices, because I know how diverse of a topic this is. 542 00:29:41,720 --> 00:29:45,480 But we have to do it. And so far, so good. Our customers are great. 543 00:29:45,480 --> 00:29:48,420 And that's why it gets me even more excited about the future. 544 00:29:48,420 --> 00:29:53,180 And we have lots of cool things for Nozbe and the pipeline for the rest of the year. 545 00:29:53,180 --> 00:29:54,760 So stay tuned. 546 00:29:54,760 --> 00:30:00,760 Now, back to the show. Vision Pro. Will this revolutionize computing? 547 00:30:00,820 --> 00:30:05,820 We open our iPad-only book with a quote. 548 00:30:05,820 --> 00:30:11,660 - By the way, iPad-only book at ipadonly.com, 549 00:30:11,660 --> 00:30:13,340 you can actually read it for free. 550 00:30:13,340 --> 00:30:15,140 You can get it on Amazon and all that stuff, 551 00:30:15,140 --> 00:30:17,340 but you can also read it for free completely online. 552 00:30:17,340 --> 00:30:19,340 So we're not trying to sell you the book. 553 00:30:19,340 --> 00:30:21,460 The book is available for free if you want to. 554 00:30:21,460 --> 00:30:24,780 If you could buy it on Amazon and help us out, great. 555 00:30:24,780 --> 00:30:27,020 But you can get it, you can read it for free. 556 00:30:27,020 --> 00:30:30,140 - The book is free, and I will say that even that, 557 00:30:30,140 --> 00:30:33,180 Obviously, this is a book that was published in 2013. 558 00:30:33,180 --> 00:30:33,680 Exactly. 559 00:30:33,680 --> 00:30:35,060 So 10 years ago, man. 560 00:30:35,060 --> 00:30:37,020 Don't look at the applications, please. 561 00:30:37,020 --> 00:30:38,660 Don't look at the application list. 562 00:30:38,660 --> 00:30:39,900 Some of them don't even exist. 563 00:30:39,900 --> 00:30:40,660 They have changed. 564 00:30:40,660 --> 00:30:43,140 But the other part, it works. 565 00:30:43,140 --> 00:30:48,220 And the late Steve Jobs on the D8 conference 566 00:30:48,220 --> 00:30:51,820 says PCs are going to be like trucks. 567 00:30:51,820 --> 00:30:57,460 And that's what he was saying about the tablet, 568 00:30:57,460 --> 00:31:01,300 about the PCs and, you know, in comparison with the tablets. 569 00:31:01,300 --> 00:31:06,700 And there is no doubt that the iPad changed the market. 570 00:31:06,700 --> 00:31:10,220 OK, and for the people who told me, well, I 571 00:31:10,220 --> 00:31:12,220 and there is people who told me I don't know about that. 572 00:31:12,220 --> 00:31:15,980 I say, well, you know, where is the clones of the Newton? 573 00:31:15,980 --> 00:31:18,700 OK, the Newton was an Apple product. 574 00:31:18,700 --> 00:31:23,020 OK, that was a failure before Steve Jobs rejoined Apple. 575 00:31:23,020 --> 00:31:25,140 And you don't hear the Newtons. 576 00:31:25,140 --> 00:31:28,340 You don't hear the Newton's never had clones. 577 00:31:28,340 --> 00:31:31,440 The iPad instead, 578 00:31:31,440 --> 00:31:33,500 Samsung has their own version, 579 00:31:33,500 --> 00:31:35,080 Google has their own version, 580 00:31:35,080 --> 00:31:36,740 Microsoft has their own version, 581 00:31:36,740 --> 00:31:38,460 everybody has their own version. 582 00:31:38,460 --> 00:31:38,700 >> Yeah. 583 00:31:38,700 --> 00:31:40,940 >> Why? That is the reason. 584 00:31:40,940 --> 00:31:43,620 As I was saying at the beginning of the show, 585 00:31:43,620 --> 00:31:49,940 I think we are going to see their clone version of this. 586 00:31:49,940 --> 00:31:53,060 The question will be, 587 00:31:53,060 --> 00:31:58,060 how much can you really interact with the rest? 588 00:31:58,060 --> 00:32:03,360 How much can you really integrate your PC? 589 00:32:03,360 --> 00:32:06,860 How much can you really integrate your Chromebooks 590 00:32:06,860 --> 00:32:09,440 and into these other devices? 591 00:32:09,440 --> 00:32:12,560 We know on the Apple Vision Pro, 592 00:32:12,560 --> 00:32:14,520 it will integrate your phone, 593 00:32:14,520 --> 00:32:16,440 it will integrate your tablet, 594 00:32:16,440 --> 00:32:18,180 it will integrate iCloud, 595 00:32:18,180 --> 00:32:19,860 it will integrate your Mac. 596 00:32:19,860 --> 00:32:25,360 So if you are an Apple guy, everything will be integrated in this device. 597 00:32:25,360 --> 00:32:28,560 Yeah, I mean, you can argue that if you're an Apple guy, 598 00:32:28,560 --> 00:32:31,240 the Vision Pro will work for you out of the box. 599 00:32:31,240 --> 00:32:36,700 So they also announced that most of the apps will be available on day one. 600 00:32:36,700 --> 00:32:42,340 So even Nozbe, we will not have to do much to be able to be compatible with Vision Pro 601 00:32:42,340 --> 00:32:44,180 on day one. 602 00:32:44,180 --> 00:32:47,580 Of course, we can then figure out additional things that we can do, 603 00:32:47,660 --> 00:32:53,500 But the basic way of having a window of Nozbe anywhere within Division Pro, 604 00:32:53,500 --> 00:32:55,500 no problem, it's going to be available. 605 00:32:55,500 --> 00:32:59,500 So they have this whole advantage of having the iCloud, 606 00:32:59,500 --> 00:33:04,800 the storage, having all the data, everything tailored to you. 607 00:33:04,800 --> 00:33:07,540 So basically, it's like another iOS device. 608 00:33:07,540 --> 00:33:09,540 Again, in our book, we were discussing this, 609 00:33:09,540 --> 00:33:11,540 that having your iPhone and your iPad, 610 00:33:11,540 --> 00:33:14,300 you basically have two computers with you at all times. 611 00:33:14,300 --> 00:33:15,300 All times. 612 00:33:15,300 --> 00:33:20,300 this time you will have three computers with you, basically, or two. 613 00:33:20,300 --> 00:33:23,900 So the iPhone and the Vision Pro, or maybe the iPad as well. 614 00:33:23,900 --> 00:33:26,900 Anyway, having all these devices, you're basically set up. 615 00:33:26,900 --> 00:33:30,900 So in that sense, again, it's a big advantage for Apple 616 00:33:30,900 --> 00:33:32,900 that they can launch with the whole ecosystem 617 00:33:32,900 --> 00:33:36,100 and with the whole legacy that they've built, 618 00:33:36,100 --> 00:33:39,100 which just works perfectly for this product. 619 00:33:39,100 --> 00:33:43,700 But again, the question is, will then the application evolve 620 00:33:43,700 --> 00:33:48,300 to be more three-dimensional, more augmented reality, and so on. 621 00:33:48,300 --> 00:33:52,060 I think so. I mean, judging by the popularity of AI right now, 622 00:33:52,060 --> 00:33:54,100 this will be the future. 623 00:33:54,100 --> 00:33:59,180 I will be... I have been in IT, or very close to IT, 624 00:33:59,180 --> 00:34:01,460 for more than 20 years. 625 00:34:01,460 --> 00:34:04,300 And I remember when the iPhone came out, 626 00:34:04,300 --> 00:34:08,060 and I remember my friends of IT, because I have a lot of them, 627 00:34:08,060 --> 00:34:13,060 and a lot of what I do in productivity has tied with IT. 628 00:34:13,060 --> 00:34:16,200 And I remember, oh, we're not going to allow 629 00:34:16,200 --> 00:34:18,400 to have iPhones in our organization. 630 00:34:18,400 --> 00:34:19,240 (Luke laughs) 631 00:34:19,240 --> 00:34:21,760 And I remember having those conversations 632 00:34:21,760 --> 00:34:23,960 and telling to these IT people and say, 633 00:34:23,960 --> 00:34:26,960 so how you're going to do when the CEO send the email 634 00:34:26,960 --> 00:34:28,520 and say he wants an iPhone? 635 00:34:28,520 --> 00:34:31,800 We will tell him that the BlackBerry is the device to have. 636 00:34:31,800 --> 00:34:32,640 Okay? 637 00:34:32,640 --> 00:34:37,000 We all know in 2023 how those emails went. 638 00:34:37,000 --> 00:34:38,440 Yeah, how this all went down. 639 00:34:38,440 --> 00:34:40,080 - The same thing with the iPad. 640 00:34:40,080 --> 00:34:45,080 I have now seen more and more executive, 641 00:34:45,080 --> 00:34:49,940 even mid-level executive who are iPad only, 642 00:34:49,940 --> 00:34:53,880 or who have their laptops as you described, 643 00:34:53,880 --> 00:34:55,240 or basically desktops, okay? 644 00:34:55,240 --> 00:34:57,880 Their hardware in their office when they get to the office 645 00:34:57,880 --> 00:35:00,900 and they travel with the iPad everywhere. 646 00:35:00,900 --> 00:35:03,280 This device, because of the price, 647 00:35:03,280 --> 00:35:06,320 obviously it's not yet mainstream. 648 00:35:06,320 --> 00:35:09,520 It's really targeted for... 649 00:35:09,520 --> 00:35:11,360 - No, this is like, you know, first version 650 00:35:11,360 --> 00:35:12,600 and early adopters, yeah. 651 00:35:12,600 --> 00:35:17,600 - Now, that market, okay, high level executive, 652 00:35:17,600 --> 00:35:21,960 okay, mid-level executive who travels often. 653 00:35:21,960 --> 00:35:25,160 What is a big problem these people have? 654 00:35:25,160 --> 00:35:28,880 They get in a plane, okay, they are short of space, 655 00:35:28,880 --> 00:35:30,520 that's part of being on a plane. 656 00:35:30,520 --> 00:35:32,920 I don't care if you are in first class, okay. 657 00:35:32,920 --> 00:35:36,720 Now you move from your massive desk at office, okay, 658 00:35:36,720 --> 00:35:39,000 to this tiny laptop, okay, 659 00:35:39,000 --> 00:35:42,000 where you may or may not be very comfortable. 660 00:35:42,000 --> 00:35:45,000 And now you have the problem of who is on my side, 661 00:35:45,000 --> 00:35:47,600 because the information in many of these laptops 662 00:35:47,600 --> 00:35:49,520 is very confidential. 663 00:35:49,520 --> 00:35:51,920 - And that's a big also security concern. 664 00:35:51,920 --> 00:35:55,080 Like you wanna work on this very important spreadsheet. 665 00:35:55,080 --> 00:35:57,040 Let's say me again, you know, 666 00:35:57,040 --> 00:35:59,880 having the spreadsheet of the new Nozbe pricing, you know, 667 00:35:59,880 --> 00:36:01,520 I'm just working on it right there. 668 00:36:01,520 --> 00:36:04,400 And there are people who can very easily peek 669 00:36:04,400 --> 00:36:05,860 on what I'm doing. 670 00:36:05,860 --> 00:36:08,920 With the Vision Pro, they cannot peek. 671 00:36:08,920 --> 00:36:09,760 They-- 672 00:36:09,760 --> 00:36:10,600 - They cannot peek. 673 00:36:10,600 --> 00:36:13,480 - They just see this guy with these glasses and that's it. 674 00:36:13,480 --> 00:36:17,200 - Not only that, you don't know if I am working, 675 00:36:17,200 --> 00:36:21,600 if I am playing, I will let you make that decision, okay? 676 00:36:21,600 --> 00:36:23,760 As a person who is looking at me. 677 00:36:23,760 --> 00:36:27,480 But from the privacy concern, 678 00:36:27,480 --> 00:36:31,920 that make this device really, really attractive 679 00:36:31,920 --> 00:36:33,920 to that market. 680 00:36:33,920 --> 00:36:38,640 Because I see them, okay, reading the PDF in the iPads, 681 00:36:38,640 --> 00:36:41,400 okay, all this, but they are reading 682 00:36:41,400 --> 00:36:45,560 where anybody surrounding can also see, okay. 683 00:36:45,560 --> 00:36:48,860 Now, when you can get this device, 684 00:36:48,860 --> 00:36:53,220 do your marks onto your PDF, work with your spreadsheet, 685 00:36:53,220 --> 00:36:56,160 work with your email with all confidence, okay, 686 00:36:56,160 --> 00:36:59,240 where you're going to be very comfortable 687 00:36:59,240 --> 00:37:01,360 in a virtual environment, 688 00:37:01,360 --> 00:37:04,000 looking at your spreadsheets, looking at your graphs, 689 00:37:04,000 --> 00:37:09,280 looking at your PDF, $3,000 is not expensive for that market. 690 00:37:09,280 --> 00:37:10,880 That's true. That's true. 691 00:37:10,880 --> 00:37:13,840 Yeah, I mean, completely. 692 00:37:13,840 --> 00:37:15,760 I remember, we always have this discussion right now. 693 00:37:15,760 --> 00:37:19,520 We just launched a new website for lawyers that use Nozbe, 694 00:37:19,520 --> 00:37:22,760 nozbe.com/lawyers, then you can see all the information. 695 00:37:22,760 --> 00:37:24,640 But what I'm saying is, 696 00:37:24,640 --> 00:37:28,140 lawyers, they are all about confidentiality. 697 00:37:28,140 --> 00:37:30,640 And I'm always having this argument with them because I'm like, 698 00:37:30,640 --> 00:37:38,540 "So you're lawyers, and you are saying that you need to have your super secret NDAs 699 00:37:38,540 --> 00:37:42,700 sent securely, and then you attach them to an email. 700 00:37:42,700 --> 00:37:45,000 How is this secure?" 701 00:37:45,000 --> 00:37:47,900 That's why I was convincing them to use Nozbe, where in Nozbe, 702 00:37:47,900 --> 00:37:52,140 when they attach an attachment, it automatically is encrypted. 703 00:37:52,140 --> 00:37:55,640 So it's not only encrypted in transit, but also on our servers. 704 00:37:55,640 --> 00:38:00,940 So even if a hacker would gain access to our files, they would see gibberish. 705 00:38:00,940 --> 00:38:03,020 So it's really secure. 706 00:38:03,020 --> 00:38:05,320 And this is next level. 707 00:38:05,320 --> 00:38:08,140 You're completely isolated. 708 00:38:08,140 --> 00:38:10,780 You're basically in your virtual home office. 709 00:38:10,780 --> 00:38:13,640 Nobody can see what you're looking at. 710 00:38:13,640 --> 00:38:16,140 They can see this weird person with these goggles. 711 00:38:16,140 --> 00:38:20,580 And you can be completely reviewing all these NDAs, no problem. 712 00:38:20,580 --> 00:38:22,780 Like you're completely off the hook. 713 00:38:22,780 --> 00:38:25,620 Now, that, just that little... 714 00:38:25,620 --> 00:38:28,420 Let's forget about anything else in the world. 715 00:38:28,420 --> 00:38:33,720 That makes enough sales for Apple to keep this line alive forever. 716 00:38:33,720 --> 00:38:40,640 And again, this has not done yet what I think is the biggest strength for Apple. 717 00:38:40,640 --> 00:38:46,520 People will complain, but the reality is, if we go back in the history, 718 00:38:46,520 --> 00:38:51,160 Apple has done more for developers than any other corporation. 719 00:38:51,160 --> 00:38:53,760 And you may disagree with me or not. I don't know. 720 00:38:53,760 --> 00:38:58,360 OK, but I think is the Apple store perfect? 721 00:38:58,360 --> 00:39:00,760 No, there is not. There is nothing perfect. OK. 722 00:39:00,760 --> 00:39:03,240 I know. There is not perfect. 723 00:39:03,240 --> 00:39:04,640 I agree. It's not. 724 00:39:04,640 --> 00:39:10,400 But we need to remember where we were before that, where we were before. 725 00:39:10,400 --> 00:39:13,920 OK. And it was a problem for end user. 726 00:39:13,920 --> 00:39:18,260 And it was a problem for developers to build that initial trust. 727 00:39:18,260 --> 00:39:21,060 Okay. Again, I'm not saying it's perfect, 728 00:39:21,060 --> 00:39:26,060 but Apple really helped many developers to launch. 729 00:39:26,060 --> 00:39:29,940 Yeah, okay, I know Nozbe, and I've been working with Nozbe for so many years. 730 00:39:29,940 --> 00:39:32,780 I may not need the Apple Store anymore, 731 00:39:32,780 --> 00:39:37,400 but there is still a lot of software that I play and that I test 732 00:39:37,400 --> 00:39:42,320 that I will not buy unless it's through a store, because I don't know. 733 00:39:42,320 --> 00:39:46,480 Yeah, of course. I mean, there is still this argument that, you know, whenever we are featured 734 00:39:46,480 --> 00:39:52,800 somewhere as Nozbe, then we get a spike of sales and all that stuff. So yeah, of course, it makes 735 00:39:52,800 --> 00:39:57,280 sense. No, I mean, yeah, I mean, that's the strength. Again, the whole ecosystem is already 736 00:39:57,280 --> 00:40:03,440 built. So they don't have to build it. They have the back, they have the, what we in IT call the 737 00:40:03,440 --> 00:40:07,920 back end. They have it. It's there. As we said, the file system, everything. 738 00:40:07,920 --> 00:40:10,000 And now it comes the fun part, 739 00:40:10,000 --> 00:40:12,640 because the thing is Apple, and again, 740 00:40:12,640 --> 00:40:15,060 Apple did this with the phone, 741 00:40:15,060 --> 00:40:18,360 Apple did this better on the iPad, 742 00:40:18,360 --> 00:40:22,240 Apple did this incredibly well with the watch. 743 00:40:22,240 --> 00:40:25,240 And now they have all those 20, 744 00:40:25,240 --> 00:40:27,660 or 10 plus years of experience 745 00:40:27,660 --> 00:40:30,120 to dump it into this product. 746 00:40:30,120 --> 00:40:33,760 And what I'm more excited about it is not the device 747 00:40:33,760 --> 00:40:35,740 and what Apple is going to do, 748 00:40:35,740 --> 00:40:38,620 is what I have not envisioned yet. 749 00:40:38,620 --> 00:40:42,700 What these developers are going to come into change, 750 00:40:42,700 --> 00:40:45,160 because you touch with this device 751 00:40:45,160 --> 00:40:49,700 or Apple touch with this device, very key things. 752 00:40:49,700 --> 00:40:52,340 Okay, privacy, privacy is a big thing. 753 00:40:52,340 --> 00:40:54,380 Even if you decide to watch a movie, 754 00:40:54,380 --> 00:40:56,980 I don't want anybody to know, you know, 755 00:40:56,980 --> 00:40:58,740 that I'm watching, I don't know, 756 00:40:58,740 --> 00:41:01,300 Fast and the Furious, okay, very loud. 757 00:41:01,300 --> 00:41:02,980 - I mean, man, it's even worse. 758 00:41:02,980 --> 00:41:05,500 Like, so the other day I was on the plane with my wife 759 00:41:05,500 --> 00:41:08,300 and we were watching a TV series together. 760 00:41:08,300 --> 00:41:12,980 And then we wanted to watch one of the episodes 761 00:41:12,980 --> 00:41:16,060 of this controversial TV series called "Bridgerton." 762 00:41:16,060 --> 00:41:19,380 And over there, there are some kind of, let's say, 763 00:41:19,380 --> 00:41:22,060 pretty revealing scenes sometimes. 764 00:41:22,060 --> 00:41:22,900 - Correct. 765 00:41:22,900 --> 00:41:26,020 - So this is not something I wanna watch 766 00:41:26,020 --> 00:41:28,700 and having people around me see that I'm watching that. 767 00:41:28,700 --> 00:41:31,260 Like it's like, at some point it just looks 768 00:41:31,260 --> 00:41:34,820 like I'm watching porn, you know, like on the plane, 769 00:41:34,820 --> 00:41:38,100 which wasn't true, but you know, there was the... 770 00:41:38,100 --> 00:41:39,180 - You may have been admired, 771 00:41:39,180 --> 00:41:40,940 you were watching, playing in the porn with your wife. 772 00:41:40,940 --> 00:41:42,500 People will give you credit for that. 773 00:41:42,500 --> 00:41:47,500 - Right, yeah, it's a spousal bonding moment right there. 774 00:41:47,500 --> 00:41:49,940 But yeah, but that's the thing. 775 00:41:49,940 --> 00:41:54,900 Again, you can watch things on a big virtual screen, 776 00:41:54,900 --> 00:41:58,420 again, in the privacy of your own eyes. 777 00:41:58,420 --> 00:42:02,260 - That privacy, again, from my perspective, 778 00:42:02,260 --> 00:42:04,140 it's a fantastic selling point, 779 00:42:04,140 --> 00:42:11,140 and is a selling point to the market who have the money to pay the product right now. 780 00:42:11,140 --> 00:42:17,140 I mean, completely. The thing is that they don't have to sell so many of the first version. 781 00:42:17,140 --> 00:42:22,140 They can sell only a few, but they will see quite a lot of few things. 782 00:42:22,140 --> 00:42:27,140 But these few things, the first one will be enough to validate the product, 783 00:42:27,140 --> 00:42:33,140 to see where people take it, to see where developers take it, and then to see what's more. 784 00:42:33,140 --> 00:42:38,140 Because in every product, there comes a point you have to ship it to people 785 00:42:38,140 --> 00:42:41,140 so to really see what they are going to do with it. 786 00:42:41,140 --> 00:42:44,140 And we had the same thing when we launched in 2020, 787 00:42:44,140 --> 00:42:47,140 in the middle of the pandemic, we launched the Nozbe Teams, 788 00:42:47,140 --> 00:42:49,140 which now is the new Nozbe. 789 00:42:49,140 --> 00:42:54,140 But we launched it because we couldn't anymore just have it for ourselves. 790 00:42:54,140 --> 00:42:59,140 We wanted to share it with our customers, see where they will take it. 791 00:42:59,140 --> 00:43:04,940 take it. And now we are basically busy, like this year, a few years after launch, 792 00:43:04,940 --> 00:43:09,100 we are basically building more features just for our customers, features that we 793 00:43:09,100 --> 00:43:13,180 would never use or we won't use that much, but our customers need them, 794 00:43:13,180 --> 00:43:16,180 but they're completely coherent with the product. And this is the same thing. 795 00:43:16,180 --> 00:43:19,580 Apple has envisioned the first thing, what they want to do with this, 796 00:43:19,580 --> 00:43:24,860 but they have made this array of sensors, cameras and all that stuff. 797 00:43:25,020 --> 00:43:29,020 and they want to see what people will do with it. 798 00:43:29,020 --> 00:43:32,100 And I think, I mean, I totally share your belief that 799 00:43:32,100 --> 00:43:37,440 they will have enough people buying that stuff to see where it will go. 800 00:43:37,440 --> 00:43:40,520 Apple has, again, a massive advantage. 801 00:43:40,520 --> 00:43:42,680 From that privacy perspective, 802 00:43:42,680 --> 00:43:48,400 any executive who uses an iPhone already knows how to use this device. 803 00:43:48,400 --> 00:43:50,140 -Yeah, again. -Okay? 804 00:43:50,140 --> 00:43:54,020 It is not, again, when Apple came with the iPhone, 805 00:43:54,100 --> 00:43:57,600 Okay, you need to sell a new platform and it took them a little bit. 806 00:43:57,600 --> 00:44:01,900 This device just, again, forget everything else. 807 00:44:01,900 --> 00:44:05,500 Forget everything cool thing that you can think right now. 808 00:44:05,500 --> 00:44:12,100 From a people in a certain positions and roles and careers 809 00:44:12,100 --> 00:44:19,000 where you handle documentation that should be confidential. 810 00:44:19,000 --> 00:44:21,300 This device is a no-brainer. 811 00:44:21,300 --> 00:44:21,600 Yeah. 812 00:44:21,600 --> 00:44:23,200 It's a mistake not to get it. 813 00:44:23,200 --> 00:44:25,560 It's exactly the opposite. 814 00:44:25,560 --> 00:44:26,880 It's a mistake. 815 00:44:26,880 --> 00:44:30,600 And now from the productivity perspective, 816 00:44:30,600 --> 00:44:35,600 one of the things that I discussed in personal productivity 817 00:44:35,600 --> 00:44:39,880 is personal productivity by definition is personal. 818 00:44:39,880 --> 00:44:43,520 And when as a coach and as an expert on Nozbe, 819 00:44:43,520 --> 00:44:45,240 I said, there is a difference. 820 00:44:45,240 --> 00:44:48,480 Okay, when you want to implement Nozbe, 821 00:44:48,480 --> 00:44:51,640 you need to make one decision first. 822 00:44:51,640 --> 00:44:54,320 Is this personal productivity 823 00:44:54,320 --> 00:44:57,640 or this is organizational productivity? 824 00:44:57,640 --> 00:45:01,880 Are you going to go into your organization? 825 00:45:01,880 --> 00:45:04,580 And if you are going to go into your organization, 826 00:45:04,580 --> 00:45:07,320 you need to understand there is a big difference. 827 00:45:07,320 --> 00:45:11,220 You are putting productivity on the open. 828 00:45:11,220 --> 00:45:15,120 Productivity traditionally, it's not. 829 00:45:15,120 --> 00:45:18,280 And I have made this joke now for many years 830 00:45:18,280 --> 00:45:19,640 is you don't believe me? 831 00:45:19,640 --> 00:45:21,880 well, show me your system, okay? 832 00:45:21,880 --> 00:45:26,880 And I know no one, no one who is very strong 833 00:45:26,880 --> 00:45:32,000 on the productivity world, coaches, teachers, and users, 834 00:45:32,000 --> 00:45:35,760 okay, who when I say that, okay, don't cringe. 835 00:45:35,760 --> 00:45:36,680 I don't know anyone. 836 00:45:36,680 --> 00:45:38,480 Hey, sorry, if you're filming right now, 837 00:45:38,480 --> 00:45:42,680 share your personal productivity system on a screen. 838 00:45:42,680 --> 00:45:43,860 I cringe. 839 00:45:43,860 --> 00:45:48,360 My company knows me, oh, no problem, now we can share. 840 00:45:48,360 --> 00:45:49,320 - Yeah. 841 00:45:49,320 --> 00:45:50,560 But there is a difference. 842 00:45:50,560 --> 00:45:55,560 Now, again, you coming back to the privacy. 843 00:45:55,560 --> 00:45:59,960 Imagine for a moment, open a vision board, 844 00:45:59,960 --> 00:46:02,720 open a mind map, okay? 845 00:46:02,720 --> 00:46:04,600 Open a free form application. 846 00:46:04,600 --> 00:46:06,840 Hey, the free form application already exists 847 00:46:06,840 --> 00:46:08,600 and I know you're a heavy user of that. 848 00:46:08,600 --> 00:46:09,440 - Yes. 849 00:46:09,440 --> 00:46:14,440 - Imagine a free form, not on a 12 inch, in a 90 inch. 850 00:46:14,440 --> 00:46:15,880 - Yeah, exactly. 851 00:46:15,880 --> 00:46:18,040 On a freaking big inch. 852 00:46:18,040 --> 00:46:23,040 So that part is, if Apple play that confidential side, 853 00:46:23,040 --> 00:46:27,400 again, it's nothing necessarily 854 00:46:27,400 --> 00:46:29,360 that you are hiding anything. 855 00:46:29,360 --> 00:46:32,480 Hey, my wife can come into my computer. 856 00:46:32,480 --> 00:46:33,400 She knows the password. 857 00:46:33,400 --> 00:46:36,120 There is no secret between us. 858 00:46:36,120 --> 00:46:38,680 But if she comes right now and open my Nustbe, 859 00:46:38,680 --> 00:46:40,720 I will be uncomfortable, okay? 860 00:46:40,720 --> 00:46:42,400 There is nothing on that. 861 00:46:42,400 --> 00:46:45,260 - But think about that also in the office environment. 862 00:46:45,260 --> 00:46:49,260 So if people start using that in the office environment, it's the same thing. 863 00:46:49,260 --> 00:46:55,900 Now the managers cannot do what they love, cannot perform what they truly appreciate, 864 00:46:55,900 --> 00:46:58,700 and it's managing by walking around. 865 00:46:58,700 --> 00:47:01,660 Because when they walk around, they just see people with goggles. 866 00:47:01,660 --> 00:47:04,780 So they have no clue what they're doing. 867 00:47:04,780 --> 00:47:08,300 They can be browsing Facebook for all I know. 868 00:47:08,300 --> 00:47:12,780 So it's again the question of really changing the mindset 869 00:47:12,780 --> 00:47:15,740 of observing what people have on their screens 870 00:47:15,740 --> 00:47:18,580 to really setting them trust 871 00:47:18,580 --> 00:47:20,580 and setting them tasks and projects to do 872 00:47:20,580 --> 00:47:22,500 and just trusting that they will get them done. 873 00:47:22,500 --> 00:47:27,660 And that's where this will bring, again, a massive change 874 00:47:27,660 --> 00:47:34,380 because those elements are too big to be ignored. 875 00:47:34,380 --> 00:47:37,760 Again, I'm talking about first generation product. 876 00:47:37,760 --> 00:47:40,640 We're talking about the first two or three years of this product. 877 00:47:40,640 --> 00:47:41,140 Exactly. 878 00:47:41,140 --> 00:47:47,860 By then, developers will really define where this product is going as they did on the iPad, 879 00:47:47,860 --> 00:47:54,660 as they did on the watch. At least that's my opinion. But the initial characteristics that 880 00:47:54,660 --> 00:48:02,980 Apple showed already are set to be a massive success at that level. And at that level, 881 00:48:03,940 --> 00:48:08,620 Again, executive people who ask highly confidential information, 882 00:48:08,620 --> 00:48:11,280 $3,500, it's not a problem. 883 00:48:11,280 --> 00:48:13,320 Exactly. It's like when... 884 00:48:13,320 --> 00:48:17,620 Sorry, but again, back to what I said about Nozbe raising prices and all that stuff. 885 00:48:17,620 --> 00:48:20,380 So we had, you know, there were some customers who did complain, 886 00:48:20,380 --> 00:48:22,300 and I totally understand that. 887 00:48:22,300 --> 00:48:28,640 But one of my arguments that actually won many of these, you know, people over was, 888 00:48:28,640 --> 00:48:38,080 Guys, even after the raises, Nozbe is one of the few productivity apps that is below $10 per user per month. 889 00:48:38,080 --> 00:48:39,600 Everything else is more expensive. 890 00:48:39,600 --> 00:48:40,600 Ah, right. 891 00:48:40,600 --> 00:48:42,600 So it was kind of... 892 00:48:42,600 --> 00:48:46,440 But it's the same thing, you know, you look for bank for the buck. 893 00:48:46,440 --> 00:48:55,680 So $10 per month for Nozbe or less is nothing compared to hours you're going to save and the hours you bill for hundreds of dollars. 894 00:48:55,680 --> 00:48:56,880 So that's one thing. 895 00:48:56,880 --> 00:49:00,680 And the same thing here, $3,500 for this device, 896 00:49:00,680 --> 00:49:05,680 having the privacy, not being concerned about many things, 897 00:49:05,680 --> 00:49:07,480 is just priceless. 898 00:49:07,480 --> 00:49:08,880 That's completely true. 899 00:49:08,880 --> 00:49:11,360 So Augusto, we have to wrap it up 900 00:49:11,360 --> 00:49:12,720 because we're getting to an hour, 901 00:49:12,720 --> 00:49:14,440 so we should wrap it up. 902 00:49:14,440 --> 00:49:17,760 Yes, yes, like we always do. 903 00:49:17,760 --> 00:49:20,160 So first of all, before we wrap up, 904 00:49:20,160 --> 00:49:22,600 I would like to appreciate that we both have red shirts 905 00:49:22,600 --> 00:49:23,440 for some reason. 906 00:49:23,440 --> 00:49:25,000 I don't know how we got it in sync, 907 00:49:25,000 --> 00:49:26,560 but this is how we did. 908 00:49:26,560 --> 00:49:33,560 We didn't talk about attire before this recording, so heads up for that. 909 00:49:33,560 --> 00:49:39,240 Second thing, I think something that I shared with you when we saw each other, 910 00:49:39,240 --> 00:49:43,640 that you liked, that I had airtags on my children 911 00:49:43,640 --> 00:49:46,880 when we were traveling in New York, especially New York City. 912 00:49:46,880 --> 00:49:50,320 You want to have airtags on your children because you can lose them very quickly. 913 00:49:50,320 --> 00:49:52,120 - I saw an FML one. - Exactly. 914 00:49:52,120 --> 00:49:53,720 So I want to just give you a heads up. 915 00:49:53,800 --> 00:49:58,940 In WWDC, they announced that iOS 17, you will be able to share AirTags 916 00:49:58,940 --> 00:50:03,340 with your wife and stuff. So you will be able to really share the AirTag location, 917 00:50:03,340 --> 00:50:08,340 which for a family is fantastic, because this way, the AirTags become family AirTags. 918 00:50:08,340 --> 00:50:13,340 So not only you, but the rest of the family members, and also people you invite, 919 00:50:13,340 --> 00:50:18,040 can really see the location of this particular device, which is super useful. 920 00:50:18,040 --> 00:50:21,440 So this is coming. Any final thoughts about the Vision Pro? 921 00:50:21,500 --> 00:50:23,500 I am very excited about it. 922 00:50:23,500 --> 00:50:27,160 Again, because when you have a hammer in your mind, 923 00:50:27,160 --> 00:50:28,900 everything looks like a nail. 924 00:50:28,900 --> 00:50:30,040 That's what they said. 925 00:50:30,040 --> 00:50:34,880 So I've been looking at the productivity perspective of this 926 00:50:34,880 --> 00:50:38,640 and how this device, based on the information we have, 927 00:50:38,640 --> 00:50:42,240 it's really going to change that. 928 00:50:42,240 --> 00:50:47,240 And honestly, I'm very, very excited about it. 929 00:50:47,240 --> 00:50:49,760 And not only for the Vision Pro, 930 00:50:49,760 --> 00:50:53,400 I'm a big believer on competition. 931 00:50:53,400 --> 00:50:55,040 I live on an Apple ecosystem, 932 00:50:55,040 --> 00:50:58,080 but I love when Samsung and Google 933 00:50:58,080 --> 00:50:59,780 comes with high-end devices, 934 00:50:59,780 --> 00:51:02,160 because the better their devices, 935 00:51:02,160 --> 00:51:05,520 the better they will push Apple and vice versa. 936 00:51:05,520 --> 00:51:06,360 - Yes. 937 00:51:06,360 --> 00:51:10,000 - So I hope that Samsung, I don't have hope. 938 00:51:10,000 --> 00:51:11,480 Is Samsung on Google? 939 00:51:11,480 --> 00:51:14,380 I don't have hope in Microsoft, sadly, 940 00:51:14,380 --> 00:51:19,640 but I hope that Samsung or Google decide 941 00:51:19,640 --> 00:51:25,160 to really push for their version of these things. 942 00:51:25,160 --> 00:51:27,040 Yeah, I completely agree with you. 943 00:51:27,040 --> 00:51:31,760 I think I will end also with a quote from Max Stories, 944 00:51:31,760 --> 00:51:35,840 an article from Federico Vittici, who wrote that he saw... 945 00:51:35,840 --> 00:51:37,760 I mean, he had the demo. 946 00:51:37,760 --> 00:51:41,080 I envy him that he had the demo of the device. 947 00:51:41,080 --> 00:51:46,520 And he said that he saw the future and was so sad to be back in the past. 948 00:51:46,600 --> 00:51:54,200 So I completely would like to share his enthusiasm for that device, that this is the future. 949 00:51:54,200 --> 00:52:00,360 And again, people like us who like to embrace the future, who like to embrace the unknown, 950 00:52:00,360 --> 00:52:06,600 the new ecosystems, the new devices, this is a great time to be alive. 951 00:52:06,600 --> 00:52:10,760 Thanks everyone for listening. It was Augusto Pinard and Michael Sliwinski. 952 00:52:10,760 --> 00:52:13,400 Thank you so much and see you in the next one. 953 00:52:13,400 --> 00:52:15,980 (upbeat music)