Show Notes
How did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth.
In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth.
Emily has also become a well-known business coach for other clinic owners. And she is vastly ambitious for her business going forward. Her motto is: “Scottsdale to Singapore by 2024” - so this is just the beginning!
PLUS:
>> Emily’s simple method to generate referrals, which helped build her business
>> The secret cost of using word-of-mouth to generate new business
>> How she “sells” higher prices to her patient base - and finds plenty of patients who are happy to pay more
>> How to use a bottle of ketchup to help your staff understand exactly how you want things done in your clinic (yes, really)
>> The art of running a million-dollar consultation
>> What every medspa and aesthetic clinic should learn from Nike’s marketing
>> What she teaches other practitioners about great customer service
>> Why moving locations is a much bigger deal than most clinic owners realize - and how to manage a move without it damaging your business
>> Why clinic owners should be on Clubhouse - and how Emily’s using it to grow her business
>> 2 small steps clinic owners should take to make the most of Clubhouse
>> Her golden rule for making sure her time isn’t eaten up by social media
>> The famous businesswoman who she considers her role model - Probably not who you might expect!
...and more.
Resources mentioned in this podcast:
What is How I Scaled My Aesthetic Clinic?
You’re listening to How I Scaled My Aesthetic Clinic….
The podcast where the most high-performing owners of aesthetic clinics and medspas from all over the world tell their stories…
…And share the strategies and insights that allowed them to grow their businesses from often humble beginnings - to soaring success.
If you’ve ever tried to build a clinic, you’ll know that it takes a lot more than “just” being a great doctor or practitioner….
And it helps when you learn from the best in the industry.
So join me, Miriam Shaviv, host and director of content at Brainstorm Digital, as we explore how aesthetic clinic owners just like you have developed the mindset, skills and experience to transform their businesses….