In this episode of Destination CMO, we sit down with Madison Nagle, a brand strategy consultant and founder of Madhouse Consulting, where she leads the development of digital-first strategies that engage the conscious consumers of our generation. On our podcast, Madison shares her unconventional career path, starting as a fashion model and influencer before transitioning into her current role, predominantly working with mission-driven companies to enhance the brand awareness of their triple bottom line. She discusses her experience at Harvard, where her final project was sold to and used by Revolve, marking a pivotal moment in her career shift. Madison also talks about her work with UNICEF, including the process of shifting their traditional "Trick-or-Treat for UNICEF" campaign into a digital-first approach. Additionally, she shares insights from her recent projects with New York Fashion Week partners, Tresemme and Rakuten. Tune in to hear about Madison's recent collaboration with Guess, launching a sustainability-focused campaign.
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