2024 has been a transformative year for me. I learned a ton about myself and my business, and for the first time in a while I feel like I’m not flailing. I’ll have the clearest plan I’ve had in a long time in 2025 — one that’s reinforced by conversations I’ve had, not just hunches. So for the last episode of the year, I wanted to do a quick year in review where I talk about my biggest success, my biggest failure, and the lessons I learn.
Plus, some feedback from last week’s episode on using AI.
My Biggest Success
This was definitely ranking #1 in Google for “Podcast Coach”. It shows that my work to grow this area of my business is working out!
Biggest Failure
My Be everywhere strategy. I made a big deal about it and abandoned after 4 months, since it was very clearly not working. It was basically all downsides. It also resulted in two other outcomes:
- Going to stop publishing on Medium in 2025
- Shutting down my membership
Lessons
- Know your niche. I thought I knew mine but it got a lot clearer the back half of the year, and I saw a positive impact because of it.
- Don’t discount SEO/Google, and even ChatGPT, which is being used for search more. As social media is fracturing further,
- Focus on one thing at a time. My Be Everywhere strategy left me trying to do too many things at once, and none of the succeeded.
Links
- (00:00) - Intro
- (01:32) - My Biggest Success
- (06:01) - My Biggest Failure
- (09:34) - Social Media is Fracturing
- (11:30) - 3 Lessons from 2024
- (16:25) - Feedback on Using AI
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Streamlined Solopreneur helps solopreneurs decide what to use and what to build, so they can stop spinning their wheels and get their time back.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without having to make another decision, hire employees, or sell your soul to AI.
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Overwhelmed? Feel like your business can't run for a day without you? You're not alone.
When you're a solopreneur, everything ends up depending on you. You're the only one who can do the work, answer the email, keep the plates spinning, make the decisions. So you're on the hook every day: nights, weekends, even the vacations you do manage to take. The overwhelm never really lifts.
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