How I Became...

We know Bumble, Tinder, and all the other dating apps... but what about a dating app for cars? 

OK, it's not exactly like that, but Vivian Liu, founder of Mae - Making Auto Easy is developing a match-maker tool for consumers to find the perfect car for them. 

An immigrant family, moving to Canada from China, watching her dad struggle as an entrepreneur, but ferociously still trying to succeed inspired her spirit to never give up. 

In this episode of the How I Became podcast, Kelly Yefet interviews Vivian Liu, founder of MAE, a tech startup in the automotive industry. Vivian shares her journey of becoming a risk-taker, the challenges of being a woman in a male-dominated field, and the importance of mentorship and networking. She discusses the impact of her family's entrepreneurial background on her own journey, the struggle for work-life balance, and the significance of choosing love over career aspirations. Vivian also reflects on the early days of building her startup, the necessity of pivots, and the myths surrounding entrepreneurship.

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Need help from a fractional Marketing team? Reach out to kelly at kellyyyefet@gmail.com

What is How I Became...?

Discover the remarkable stories behind successful startups on 'How I Became...'.

Join me, Kelly Yefet, as we dive into the journeys of extraordinary founders, marketers, investors, and industry experts. Uncover the breakthrough moments, challenges, and strategies that propelled their ventures to greatness.

Each episode delivers inspiring narratives and practical insights for entrepreneurs of all stages. Get ready to be captivated by the untold tales of innovation, resilience, and triumph in the world of startups. Tune in now to fuel your own entrepreneurial journey.

Interested in marketing and growth support for your business? https://www.kellyyefetconsulting.com/