Baccarat, French luxury crystal house with a remarkable legacy, recently celebrated its 260th anniversary. Scott Kerr sits down with Adam Banfield, president and CEO of Baccarat North America, to discuss the brand's vision of moving beyond crystal and become a true lifestyle brand. Adam talks about how it brings Baccarat's brand identity to its hotels and residences, investing in its boutiques to improve the shopping experience, expanding into wax, porcelain and leather product categories, winning over younger audiences with the success of its 'Emily in Paris' collaboration and becoming a TikTok sensation for its Rouge 540 fragrance. Plus: The strategy behind moving its Manhattan flagship from tony Madison Avenue to the Meatpacking District.
Featuring: Adam Banfield, President and CEO of Baccarat North America (baccarat.com)
Host: Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
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What is The Luxury Item with Scott Kerr?
The Luxury Item is the leading podcast on the business of luxury, and an important resource for global industry decision makers who want to stay one step ahead. Listen to insightful conversations with leaders of the world's most influential luxury brands as they share the latest trends, insights, and strategies that are helping them forge a strong path forward.
Want to get in touch? Email us, scott@silvertoneconsulting.com