The Product Marketing Experts

Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging frameworks that will help you win deals and make your GTM process that much more effective. 

Crisply articulating the unique aspects of your product that you’re bringing to market is key to the success of your GTM process! 

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Questions covered in this episode:
  1. Tell me about your career path to becoming a PMM?
  2. What’s your outlook on the career of Product Marketing? Is it a good place to be right now? 
  3. What’s one nuance about Messaging that you only know now because you understand it deeply? Around doing it effectively. 

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by, the leading Product Marketing question and answer site.