Back on T-R-A-C-K

Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.
Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.
Website: https://excy.com/
LinkedIn: https://www.linkedin.com/in/michelemehlexcy/
Book Recommendation: Blue Ocean Strategy

Show Notes

Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean.
Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of video content and her customers stories.
Website: https://excy.com/
LinkedIn: https://www.linkedin.com/in/michelemehlexcy/
Book Recommendation: Blue Ocean Strategy

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.