In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.
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Timestamps:
- What is PandaDoc?
- Differences between PandaDoc’s blog and library.
- Content ideation process at PandaDoc.
- Different content types contribution to a multi-touch customer lifecycle journey.
- PandaDoc’s content efforts balance.
- Thoughts on organic social.
- The process of creating thought-leadership content pieces at PandaDoc’s library.
- Will SaaS companies proceed with content marketing as media companies?
- Sharing the voice of the customer at PandaDoc.
- Bethany’s thoughts on the future of SaaS content marketing.
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.