Content Ideation & Organic Social with Bethany Fagan, Head of Content Marketing at PandaDoc #73

In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.

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Timestamps:

• What is PandaDoc?
• Differences between PandaDoc’s blog and library.
• Content ideation process at PandaDoc.
• Different content types contribution to a multi-touch customer lifecycle journey. 
• PandaDoc’s content efforts balance. 
• Thoughts on organic social. 
• The process of creating thought-leadership content pieces at PandaDoc’s library.
• Will SaaS companies proceed with content marketing as media companies?
• Sharing the voice of the customer at PandaDoc.
• Bethany’s thoughts on the future of SaaS content marketing.

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Useful Links:

PandaDoc Website: https://www.pandadoc.com

The Customer Engagement Lab: https://open.spotify.com/show/3CGYhETLC5XZwLnnigGCjJ?si=0e4a2219628940b1

Bethany on LinkedIn: https://www.linkedin.com/in/bethanyfagan/

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Stay Tuned

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► LinkedIn: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

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What is The SaaS SEO Show?

The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.