At the helm of Fifth Third’s digital strategy, Melissa Stevens is focused on delivering suggestions based on customer needs and preferences. Now, the 160-year-old bank is zeroed in on data-driven customer experiences. In this episode of “Fintech Unfiltered,” Stevens speaks with Bank Innovation about how Fifth Third focuses on customers' needs instead of competing with the biggest banks.
What is Fintech Unfiltered, by Bank Innovation?
The new podcast covering current trends and intriguing topics in fintech and beyond courtesy of Bank Innovation, the fintech blog, and INV Fintech, a leading fintech accelerator.