How Fifth Third creates a data-driven CX

At the helm of Fifth Third’s digital strategy, Melissa Stevens is focused on delivering suggestions based on customer needs and preferences. Now, the 160-year-old bank is zeroed in on data-driven customer experiences. In this episode of “Fintech Unfiltered,” Stevens speaks with Bank Innovation about how Fifth Third focuses on customers' needs instead of competing with the biggest banks.

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The FinAi podcast, which covers current trends and intriguing topics in automation and beyond, is the definitive source for insights and news surrounding automation in financial services.