How Jez Galaun Sold Brixton Brewery to Heineken

Show Notes

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Brixton is a gorgeous melting pot, hubbub, hodge-podge, colliding-cultures, electric-eclectic soup.

2013, swirling out the soup is craft beer brand Brixton Brewery

Jez along with wife and family friends, founded the brand in 2013.

Heineken came knocking.

Jez, believed Heineken could take it to another level.

An absolute delight to hunker down under the arches in Brixton as they trains grumbled and hurtled overhead.

If you’re looking to sell you brand (or baby) and want to know what it ACTUALLY feels like - this is for you!!

ON THE MENU:

1. Why founders must “Method Act” and fake it till you make it. Jay Z “Speak things into Existence

2. The Power of 1% Compounding: How Brixton Apply British cyclist Sir David Brailsfords to 1% compounding principles

3. The 7 stages of grief when selling your business to HeinekenThe Dark Secrets to the Craft Beer: the tribalism behind craft beer and how it spread?

4. How to move from an Oral Culture to a Systems Culture - document all the boring but important bits.

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