Indie Music Marketing

{{ show.title }}Trailer Bonus Episode {{ selectedEpisode.number }}
{{ selectedEpisode.title }}
{{ displaySpeed }}x
{{ selectedEpisode.title }}
By {{ }}
Broadcast by


Derek Sivers is a writer, musician, programmer and entrepreneur who is perhaps best known for being the founder and former president of CD Baby. I am honoured to have him as the first guest on the Indie Music Marketing podcast.

Show Notes

Do not turn off your creativity. Your marketing is an extension of your art just like those decisions you made about which instruments to use or how much distortion to put into the recording - Derek Sivers

My guest this week, for our first ever episode is none other than writer, musician, programmer and entrepreneur Derek Sivers who is perhaps best known for being the founder and former president of CD Baby which is the largest online distributor of independent music in the world.
I have been a fan of Derek’s work for a long time. He is a prolific & consistent source of inspiration for me and is such an honest and generous, thoughtful and open human being that I knew he would bring something uniquely inspiring to the table. He’s also a great raconteur and storyteller and he certainly didn’t disappoint during our conversation.

Derek offers some brilliant and insightful advice and stories around each of the subjects covered. Check the links below for more from him.

Show notes

Hillbilly Flamenco
Confidence attracts but vulnerability endears
People always love a memorable melody & people always want an emotional connection
Book: Made to Stick - Why Some Ideas Survive and Others Die
Book: Guerilla Marketing (original book) & series of books
Stay in touch with hundreds of people
Book: Guerilla PR
Use the tricks that worked on you
Business is creative - Derek's website
Derek's book on music, 'Your Music and People - Creative and Considerate Fame' is coming soon
Send Derek your music at


★ Support this podcast on Patreon ★

🎧 Music by Bad Love
🎛️ Mixed & mastered by
Tom Bishop

What is Indie Music Marketing?

This podcast is a resource for independent self-releasing artists. A place to hear from music marketers, industry professionals, successful artists, independent music champions and thinkers about how to focus on marketing activity that actually moves the needle and advances an artist career. It's so easy to be busy as an independent musician. It's much more difficult to be productive, busying yourself only with the right things at the right time.