Naavik Digest: The Microdrama Volume vs. Value Paradox

This episode covers the Naavik Digest newsletter published on Sunday, June 14th. In today’s issue, we discuss the current state of microdramas — a category which rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world — exploring the widening gap between audience expansion and monetization, a trend which raises important questions about the category’s long-term economics.

You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-microdrama-volume-vs-value-paradox 

Want to explore working with Naavik? Shoot us a note: https://naavik.co/contact-us/ 

Let us know what you think by sending us a note at [e-mail].

Watch our episodes: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

What is Naavik Gaming Podcast?

The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.