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What an honor to kick off Season 10, with having our very first guest back with us, Amber Anderson. Be sure to check out her first episode - the very first episode of the Series. She takes Kerry to school on intersectionality and how it relates to marketing. Specifically the intersectionality of women, where they live, their ethnicity, their race, their life stage and how as marketers we need to make sure our marketing meets women where they are. It’s so good. Amber is so clear in what we need to do as marketers and how we can do better.
Which she brings us to this episode. Amber’s company, Tote and Pears has become more strategic in seeing a clear need for both women and tech companies. Given the great resignation, how real working remotely is now, and the realization for woman that the need for a true work life balance is non-negotiable, Amber and her team have identified a clear way to use their marketing and branding super powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help women find awesome careers where they can have the lifestyle they want and can lean into it without apology.
https://www.toteandpears.com/
https://www.linkedin.com/in/ambernanderson/
Spotify Playlist
What an honor to kick off Season 10, with having our very first guest back with us, Amber Anderson. Be sure to check out her first episode - the very first episode of the Series. She takes Kerry to school on intersectionality and how it relates to marketing. Specifically the intersectionality of women, where they live, their ethnicity, their race, their life stage and how as marketers we need to make sure our marketing meets women where they are. It’s so good. Amber is so clear in what we need to do as marketers and how we can do better.
Which she brings us to this episode. Amber’s company, Tote and Pears has become more strategic in seeing a clear need for both women and tech companies. Given the great resignation, how real working remotely is now, and the realization for woman that the need for a true work life balance is non-negotiable, Amber and her team have identified a clear way to use their marketing and branding super powers to help tech companies, who are ready to embrace what it truly means to hire a working woman, find great talent. And to help women find awesome careers where they can have the lifestyle they want and can lean into it without apology.
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.
After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.
Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.