Are You Positioning Your Company as a Vitamin or a Painkiller?

Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is more than willing to spend money, in order to get rid of it.

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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!