Chief Endurance Officer

How can leasing transform the bike industry? Today’s guest is redefining accessibility in cycling! Introducing Ryan Fishel, CEO of Sweet Spot Bike Leasing. Ryan partners with host Gregory McDonough to share how bike leasing makes high-quality bikes more attainable. He also delves into the industry’s shift toward leasing, its benefits for consumers and retailers, and the future of bike ownership

Takeaways:
  • Conduct thorough market research to identify gaps and consumer demands. Be willing to pivot business models based on insights and trends.
  • Utilize personal and professional experiences to shape business strategies. Draw parallels between sports/other interests and business principles to enhance strategic planning and resilience.
  • Establish ongoing touchpoints with consumers to build long-term relationships. Use regular communication (e.g., monthly payments) to keep the brand top of mind.
  • Value and actively maintain relationships with partners, including retailers and brands. Work towards mutually beneficial solutions that address the concerns of all stakeholders.
  • Augment core offerings with additional services such as maintenance plans, insurance, and accessories. Ensure these services enhance customer satisfaction and provide additional revenue streams.
  • Protect and enhance brand perception by offering alternatives to discounting, such as leasing. Ensure premium brand positioning through strategic pricing and value propositions.
Quote of the Show:
  • " The mountain or the hill always ends, right? You're always gonna eventually get to the top." - Ryan Fishel
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Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ 

Creators and Guests

Host
Gregory McDonough
Greg McDonough is a seasoned executive who has owned and operated businesses in the professional services sector, navigating them through both good and tough times. He brings his personal experience of knowing what it’s like to be ‘in the owner’s seat’ when working with clients, taking time to ask the questions others may not.
Producer
Rebecca Leberman

What is Chief Endurance Officer?

Join host Greg McDonough on a transformative journey as "The Chief Endurance Officer" explores the incredible power of positive energy and sustained effort. This podcast delves into the real-life stories of individuals who have harnessed the endurance mindset to achieve remarkable goals in every facet of life – personal achievements, professional success, and athletic triumphs. Visit our website www.chiefenduranceofficer.com for additional resources and exclusive content, and subscribe to hear these inspiring episodes every Friday!