Off the Record with Aram

Bram Warshafsky the Founder of Shelfgram joins me to share his startup battles and “pack it in” moments.

Show Notes

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Highlights:

- 2 moments when Bram was considering walking away from a startup
- How to get employees to work on what they really want
- 1000 small pivots - what’s that and how it works
- Don’t set long term goals


About Bram

Bram Warshafsky is the Founder of Shelfgram, a tech start-up that enables brands and retailers with increased in-store visibility and a suite of competitive intelligence tools to find actionable shopper insights, monitor in-store promotions, and spot retail trends before they're trends. Prior to founding Shelfgram, Bram was the VP of Innovation at sgsco where he led a team of engineers applying artificial intelligence to eCommerce and was instrumental in building and commercializing a new SaaS product with Fortune 500 marketing teams. Bram joined sgsco through the acquisition of 5Crowd, a global platform that connects enterprise marketing and sales departments with top freelancers, which he co-founded. Before 5Crowd, he held various roles within brand management and digital marketing at Johnson & Johnson. He has been named Top 30 Under 30 by Marketing Magazine, Young Entrepreneur of the Year by Desjardins Bank and Emerging Entrepreneur of the Year by the Toronto Board of Trade.



What is Off the Record with Aram?

Made by entrepreneurs for entrepreneurs. Off the Record is about the journey. It’s about fears, doubts, wins, and devastating losses. It’s about how people kept going no matter what to build their businesses, raise cash and hire the team.
Here battle-tested CEOs and VCs share how they jumped out of the airplane and tried to assemble it on the way down.
I hope you like it.

- Aram, CEO @ Crowdlinker.