How can architects win more work by telling better stories? Brand, marketing, and business development experts Dez Joslin and Katelyn Litalien of Enarche explore how firms can move beyond project facts, industry jargon, and fee-driven conversations to communicate the real value they bring to clients. From making the client the hero to capturing stories throughout a project, they share practical strategies for strengthening your brand, differentiating your firm, and turning storytelling into a powerful business development tool.
What is Built for Business?
Built for Business is the AIA podcast on the business of architecture - covering firm leadership, practice management, client relationships, and how architects build profitable, thriving firms.