CRO Spotlight

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

In a sales career spanning 5 decades you see a lot change, and a lot stay the same. Get ready to hear the most important parts of both.

In this episode Lupe is joined by John Smibert, co-author of The Wentworth Prospect. In this episode Lupe and John talk about revenue operation in the pre-CRO days, the role of culture in change, what both sides of the table must consider when filling the CRO seat, plus the power of storytelling and selling the outcome.

🔗 LINKS
Connect with John on LinkedIn.
His book is called The Wentworth Prospect and you'll find it on Amazon here.
Find Lupe on LinkedIn.

Empower your sales pros transform their sales. Find out more about the Create Pipeline course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Show Notes

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

In a sales career spanning 5 decades you see a lot change, and a lot stay the same. Get ready to hear the most important parts of both.

In this episode Lupe is joined by John Smibert, co-author of The Wentworth Prospect. In this episode Lupe and John talk about revenue operation in the pre-CRO days, the role of culture in change, what both sides of the table must consider when filling the CRO seat, plus the power of storytelling and selling the outcome.

🔗 LINKS
Connect with John on LinkedIn. 
His book is called The Wentworth Prospect and you'll find it on Amazon here.
Find Lupe on LinkedIn. 
Empower your sales pros transform their sales. Find out more about the Create Pipeline course here.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What is CRO Spotlight?

Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30

Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.