Citizen Rebel

Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to life, while balancing the non-political messaging from your brand. 

Shop Kenda's Jewelry: http://www.kendakist.com 
Follow Kenda Kist Jewelry on Instagram: https://www.instagram.com/kendakistjewelry/

To connect with Alaina & Chris about their branding and marketing agency, or to see our brand archetype decks and Find Your Voice Cohorts visit http://www.goodisnow.com 

What is Citizen Rebel?

Citizen Rebel is the podcast for founders, leaders, and creators who refuse to stay silent.

Hosted by Alaina Shearer, award-winning journalist, movement builder, and brand strategist who founded a national women’s community of 40,000 and ran for U.S. Congress, and Chris Vogel, creative director and brand architect, the show dives deep with guests who are risking it all to take a stand.

Wondering how to take on MAGA? Worried speaking out will hurt your career or your business? This podcast shows you how you can, and what outcomes you can expect (in real time).

From psychotherapists and brand marketers to courageous founders and outspoken executives, every guest has one thing in common: they’re using their platform to push back against extremism, build belonging, and create something better.

Listeners come away with:

Playbooks for action: how to align your brand with your values without losing your voice or your audience.

Inspiration to lead: stories of risk, resilience, and reward from those daring to take a stand.

Practical strategies: tools for building movements, handling backlash, and sustaining momentum when it matters most.

At Good Now, the boutique agency behind the show, Alaina and Chris have helped countless purpose-driven brands find their voice. On Citizen Rebel, they open that playbook to show you how to do the same.

Because in times like these, staying neutral isn’t an option and the bravest brands know it.

More from Chris and Alaina:

- Visit their agency website: http://www.goodisnow.com