The Bodacious Optimist

Michael Jager is the cofounder of the design studio Solidarity of Unbridled Labour. For more than 30 years, Michael has been designing and collaborating with international brands like Burton Snowboards, Xbox, and Patagonia. In this episode, Michael talks to Sascha about how his love for music became a love for art and inspired his career in multidisciplinary brand design, which includes building the Burton brand, and the origins of Mamava. Michael shares how his philosophy of Living Brand design was inspired by his roots growing up close to nature in rural Vermont. This episode is a master class for anyone interested in category-creating brand design, and the inevitability of needing to embrace change in business and life.

Mentioned:
Hard’ack Mountain 
Burton Snowboards
Solidarity of Unbridled Labour
No Bullshit Strategy by Alex M H Smith 


What is The Bodacious Optimist?

Entrepreneur, mother, and cofounder of Mamava—the inventor of the freestanding lactation pod—Sascha Mayer introduces her newest baby: The Bodacious Optimist, a podcast dedicated to celebrating and learning from the people who have inspired and supported her entrepreneurial journey. They are designers and storytellers, business leaders and activists who have challenged the status quo and thrived. Bodacious Optimists believe that there are always solutions waiting to be unveiled.